VALERIE DAWYDIAK
Summary
20+ years with an emphasis in women's health and breast cancer.Proven ability with disruptive technologies, building strategic relationships, and exceeding revenue goals.. Strong track record of working with C-suite and developing KOLs.
Overview
19
19
years of professional experience
Work History
Director of Sales, West Region
Femasys
Suwanee, GA
05.2024 - Current
- Recruited by former colleague to build a team and launch a new technology in women’s health
- Develop team while adapting to rapidly changing market dynamics
- Secured contracts with key corporate accounts in the region (Kaiser, HRC) in first 6 months
- Added 12 new accounts ordering in the first 90 days in the field
- Identified and developed 4 KOLs who are now leading educational MDEs
Molecular Oncology Specialist
Agendia
Irvine, CA
11.2023 - 05.2024
- Exceeded Q1 2024 sales target by attaining 112% of the quota.
- Revitalized two major academic accounts by utilizing connections with breast surgeons.
- Converted largest account to reflex testing protocol achieving 35% increase in test volume.
Senior Sales Manager
Surgical Innovation Associates
Chicago, IL
05.2023 - 12.2023
- Company Overview: acquired by Integra
- Recruited by former director to build new territory with a novel surgical scaffold, DuraSorb in the breast reconstruction market.
- Accelerated adoption via collaboration with KOLs and targeted account strategies.
- Accelerated institutional approvals for Stanford, UCSF, Sutter Health, and PAMF through VAC.
- Secured $750K in annual revenue by leveraging relationships with key surgeons to bypass VAC at Univ of Utah.
- Closed 1 independent reconstruction surgeon, worth $250K annually and 6 aesthetic accounts, generating ~$300K annually.
Senior Plastic Surgery Consultant
Sientra
Irvine, CA
01.2021 - 06.2023
- Drove new business in the breast reconstruction market by leveraging existing relationships.
- 2022: Top 10% in revenue generation, adding over $2M in new sales.
- 2021: President’s Club Winner, 110% to plan
- Closed a $250K annual contract with UCSF, challenging existing protocols and securing exclusive product use
West Business Development Mgr, Breast Reconstruction
Axogen
Alachua, FL
02.2018 - 01.2021
- Led new division focused on expanding nerve allograft products into the breast reconstruction market across an 8-state region
- Developed strategic accounts, KOLs and market development programs to increase revenue and loyalty.
- 2018: Added $900K in new revenue, 112%to plan.
- 2019: $1M+ in new revenue, 128% to plan.
- 2020: $600K in new revenue, 105% to plan.
Area Sales Manager, San Francisco Bay Area
Invuity
San Francisco, CA
01.2016 - 02.2018
- Company Overview: now Stryker
- New account development and stabilizing existing relationships within a competitive market
- Led the Hidden Scar program and built key opinion leaders to drive adoption
- Added 15 new accounts, generating $100K in capital revenue and $200K+ in recurring revenue
- Exceeded quotas for all four quarters in 2016 and 2017
- Promoted to Key Accounts Director; left company prior to assuming role
- Now Stryker
Key Accounts Manager, Western Region
Exact Sciences
Madison, WI
10.2013 - 01.2016
- Drove adoption of colorectal cancer screening technology within large groups and health plans
- Managed system-wide implementation and developed long-term utilization plans
- Secured agreements with major health systems (Catholic Health Initiatives, Kaiser, and Mayo)
- Led initiatives to drive test utilization within physician office teams
Clinical Sales Representative, San Francisco Bay Area
Intuitive Surgical
Sunnyvale, CA
01.2011 - 10.2013
- Rejoined clinical sales team in early 2011 following birth of daughter.
- Surpassed quotas and fulfilled strategic objectives with performance rates of 106% in 2011 and 102% in 2012.
- Selected in 2012 to drive new product launches, resulting in the placement of five new systems for the new technology platform.
Area Sales Manager, Northern California
Intuitive Surgical
01.2010 - 12.2010
- Recruited to drive sales of capital equipment, leveraging clinical knowledge in surgical robotics
- Sold four greenfield systems, three capital upgrades, and two second systems, generating $14M in capital revenue and over $20M in recurring incremental revenue
Clinical Sales Manager, San Francisco Bay Area
Intuitive Surgical
San Francisco, CA
01.2009 - 12.2009
- Managed 6 Clinical Sales Reps to drive utilization and additional system sales
- Team finished 2nd out of 20 with two reps earning President’s Club honors
- Increased robotics procedures 15% across all key specialties
Clinical Sales Representative, San Francisco Bay Area
Intuitive Surgical
San Francisco, CA
07.2006 - 12.2008
- Integrate da Vinci technology at new and existing accounts
- Developed the first Kaiser Robotics program in the U.S., producing $900K in revenue in 2008
Education
MA - Marketing
Appalachian State University
Boone, NCBSBA - Marketing
Western Carolina University
Cullowhee, NCTimeline
Director of Sales, West Region
Femasys
05.2024 - Current
Molecular Oncology Specialist
Agendia
11.2023 - 05.2024
Senior Sales Manager
Surgical Innovation Associates
05.2023 - 12.2023
Senior Plastic Surgery Consultant
Sientra
01.2021 - 06.2023
West Business Development Mgr, Breast Reconstruction
Axogen
02.2018 - 01.2021
Area Sales Manager, San Francisco Bay Area
Invuity
01.2016 - 02.2018
Key Accounts Manager, Western Region
Exact Sciences
10.2013 - 01.2016
Clinical Sales Representative, San Francisco Bay Area
Intuitive Surgical
01.2011 - 10.2013
Area Sales Manager, Northern California
Intuitive Surgical
01.2010 - 12.2010
Clinical Sales Manager, San Francisco Bay Area
Intuitive Surgical
01.2009 - 12.2009
Clinical Sales Representative, San Francisco Bay Area
Intuitive Surgical
07.2006 - 12.2008
MA - Marketing
Appalachian State University
BSBA - Marketing
Western Carolina University
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