Valerie Garfield
Shoreline,WA
Summary
Dynamic and results-driven sales professional with 15+ years of experience driving revenue growth, expanding client relationships, and leading high-impact marketing and business development strategies. Proven ability to coach and develop teams, identify new opportunities, and close sales with a consultative approach. Adept at revitalizing underperforming operations, streamlining processes, and creating customer-first solutions that convert. Licensed in P&C and Life & Health Insurance.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Agency Business Consultant
Farmers Insurance – Weston Philpot District Office
04.2019 - Current
- Grew agent sales pipelines by providing hands-on coaching in lead generation, sales presentations, and closing techniques.
- Designed and delivered sales-focused training programs that boosted agent productivity and increased policy count across the district.
- Conducted in-depth market analyses and guided agents in local outreach strategies to expand customer base and brand visibility.
- Led onboarding and development for new agents, accelerating ramp-up time and improving early-stage retention and sales performance.
- Consistently recognized for strengthening agency profitability through customized growth plans and performance tracking.
Agency Business Consultant / District Manager Assistant
Farmers Insurance
01.2006 - 04.2019
- Supported over 40 agents in meeting and exceeding sales targets through performance reviews, product positioning, and prospecting support.
- Collaborated on marketing campaigns and community engagement strategies that generated qualified leads and strengthened client loyalty.
- Delivered presentations and one-on-one coaching to improve agents’ confidence in cross-selling and upselling techniques.
- Managed district reporting, incentive programs, and event coordination to boost morale and drive a competitive, goal-focused environment.
Skills
- Sales Strategy & Coaching
- Lead Generation & Conversion
- Client Retention & Relationship Management
- Team Development & Training
- District & Agency Growth
- Business planning
- Staff mentoring
- Presentation skills
- Customer service management
- Performance improvement
- Process improvement
- Training and mentoring
- CRM & Pipeline Management
- Performance Analytics & Goal Tracking
- Marketing Strategy & Community Outreach
Accomplishments
- Earned Multiple Achievement Clubs and Bonuses based on Recruiting and New Agent Sales Success
Certification
- Insurance Licenses – Property, Casualty, Life & Health – WA State
- Certificate: American College of Medical and Dental Technologies - Ophthalmic Assisting
- Utah Valley University - Photography Program - Coursework Completed
Timeline
Agency Business Consultant
Farmers Insurance – Weston Philpot District Office
04.2019 - Current
Agency Business Consultant / District Manager Assistant
Farmers Insurance
01.2006 - 04.2019
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