Summary
Overview
Work History
Education
Skills
Timeline
Affiliations
Certification

VALERIE HANKINS

Chicago,IL

Summary

Dedicated, versatile and results-driven professional with more than 10 years of experience in marketing roles. Extensive knowledge and expertise in pharmacology field; able to identify effective HCP and patient care-oriented marketing strategies while maintaining compliance with Federal marketing regulations. Proven expert in conference management for products throughout the Oncology field. Seeking to utilize proven skill set and a passionate commitment to excellence in a challenging new role within a progressive organization.

Overview

24
24
years of professional experience
1
1
Certificate

Work History

Senior Marketing Manager, HCP

UroGen Pharma
07.2022 - Current
  • Development and implementation ofpromotional plan among healthcare professional partners.
  • Partner with Brand Director to build an go-to-market tactical plan and develop tactics that align with strategic brand plan for personal and non-personal HCP promotions.
  • Gain approval for marketing materials through internal review process and ensures marketing activities follow compliance, regulatory and legal requirements.
  • Management and oversight of promotional speaker program execution, including educational effectiveness assessment, improvements, speaker training, speaker communications, etc.
  • Set strategic direction with agencies and manage projects and agencies with time and budget parameters. Establish a collaborative working relationship with the sales and market access leadership team to ensure field insights are heard, incorporated into marketing tactics, and aligned to consumer strategies.
  • Communicate brand vision,strategy,and objectives to internal cross-functional partners and leadership to drive brand business objectives.

Senior Product Manager

Astellas Pharma US
12.2021 - Current
  • Lead innovative development of patient education and awareness strategies as well as improving acute myeloid leukemia and XOSPATA patient/caregiver experience
  • Responsible for congress management, developing comprehensive annual congress plan for
  • XOSPATA, leading execution of all operations
  • Create comprehensive patient-focused digital media strategy; develop all health literacy-focused disease and patient/caregiver education materials to support patient knowledge of XOSPATA
  • Devise and implement marketing plans and critical initiatives to drive market share and achieve sales targets
  • Collaborate with market research team to develop customer insights regarding patients, caregivers and Advanced Health Professionals (AHPs); devise and implement strategic plans for collaboration with key partner groups
  • Identify and implement critical allied healthcare professional strategies
  • Lead promotional strategy execution for patient and AHP marketing initiatives; monitor strategy efficiency and implement continuous process improvements to increase brand awareness and drive market share
  • Serve as liaison with sales and operations teams in implementing patient and AHP marketing programs as well as convention planning; communicate extensively with
  • Stakeholder Engagement and Advocacy departments to ensure strategic alignment
  • Ensure all marketing materials and programs maintain compliance throughout the medical, legal and regulatory review process
  • Manage relationships with external agencies through project estimate development and execution of project components to ensure consistency with company goals and direction
  • Accomplishments Launched drug sample program for field sales in hematology
  • Responsible for creating XOSPATA’s conference execution strategy, delivering tailored recommendations for conferences focused on optimal sponsorship levels.

Marketing Manager, Congresses & Speaker Bureau

Astellas Pharma US
12.2020 - 12.2021
  • Established and built the Speaker Bureau from the ground up; managed 40 speakers including urologists and various healthcare professionals; responsible for strategic planning of marketing functions and annual budget for the bureau and peer-to-peer execution
  • Collaborated with Sales and Marketing leadership on overall Speaker Bureau strategies
  • Partnered with internal Thought Leaders (TLs) Liaisons regarding Key Opinion Leader (KOL) interactions and communications
  • Responsible for vendor management regarding creation and execution of event assets such as invites and Rep-Triggered Emails (RTEs); reviewed assets to ensure compliance with all relevant regulations
  • Conducted speaker training meetings; educated speakers in best presentation and public speaking practices
  • Continuously improved event programming formats, increasing engagement in peer-to-peer discussions; developed program and process efficiencies
  • Identified all congress activity and assisted in preparing and tracking budgets throughout full lifecycle of congresses; monitored and reported cost avoidance/savings measures on all congress elements to improve operational efficiency
  • Accomplishments Increased brand awareness and conference visibility through establishing the Speaker Bureau
  • Created regional tool kit for representatives across multiple therapeutic areas; implemented tool kit with sales department to enable sales representative participation in local territory congresses regardless of congress specifications
  • Created congress playbook for best practices to improve effectiveness of sales representative peer-to-peer conversations at congresses.

Marketing Associate

Astellas Pharma US
10.2016 - 12.2020
  • Served as sole point of contact (POC) with exhibit agencies regarding Oncology Marketing congresses; oversaw execution of the booth design, structure, messaging hierarchy, visual/interactive elements, distribution materials to ensure effective Oncology and
  • Urology meetings
  • Executed comprehensive congress strategies and managed selected suppliers to ensure smooth operations for all events
  • Conducted training for exhibit staff; educated personnel in maintaining compliance with
  • Federal and company regulations
  • Coordinated all congress and meeting activities including regulatory approval of marketing materials, scheduling, contracting, pre-con meeting preparation and materials ordering
  • Managed annual Oncology Marketing congress budgets and reviewed billing while creating cross-department charges as needed
  • Led the project team in vendor meetings; addressed client inquiries and concerns
  • Developed, implemented and maintained SOPs for congresses; devised continuous process improvements for congress policies and procedures in alignment with company growth
  • Accomplishment Managed the DTP Sample Program; analyzed market data to continuously improve marketing strategies while maintaining compliance with FDA regulations.

Marketing Specialist

Astellas Pharma US
09.2014 - 10.2016
  • Similar responsibilities to Marketing Associate role with more liaison responsibilities
  • Managed international travel arrangements for the Vice President, arranging necessary travel documentation and ensuring appropriate expense reimbursements in compliance with corporate guidelines
  • Delegated project tasks to junior team members; reviewed team project progress and advised on best marketing practices
  • Communicated extensively with various teams within AHM to provide clear direction on client specifications; served as POC with suppliers and clients for project updates.

Executive Assistant

Astellas Pharma US
02.2013 - 09.2014
  • Developed complex presentations for management meetings; regularly scheduled and coordinated meetings with internal and external key stakeholders; served as liaison with facility management for off-site meetings
  • Managed domestic and international travel arrangements for the Vice President and staff; assisted in obtaining/renewing passports and visas
  • Performed office administration tasks, managing communications and documents for the department; prepared invoices, purchase orders and expense reports as well as maintained office files and supplies.

Senior Executive Assistant

Baxter Pharmaceuticals
10.2012 - 02.2013

Executive Assistant

Abbott Laboratories
02.2007 - 10.2012

Office Manager/Personal Assistant

Wellsprings Health Associates
02.2005 - 02.2007

Executive Assistant

Chicago Institute of Neurosurgery and Neuroresearch
12.2003 - 02.2005

Executive Assistant/Office Coordinator

Mintel International Group Ltd
07.1999 - 10.2001

Education

Bachelor of Applied Science Degree - Healthcare Administration

INDIANA WESLEYAN UNIVERSITY
2020

Associate of Applied Sciences Degree - Health Information Technology

DEVRY UNIVERSITY Conferred
2011

Skills

  • Consumer/HCP Marketing
  • Pharmacology Expertise Strategic Planning
  • Brand Management
  • Product Management
  • Team Leadership
  • Website Management
  • Regulatory Compliance Communication
  • Content Development
  • Market Research & Analysis
  • Pharmacy Management
  • Continuous Process Improvement

Timeline

Senior Marketing Manager, HCP - UroGen Pharma
07.2022 - Current
Senior Product Manager - Astellas Pharma US
12.2021 - Current
Marketing Manager, Congresses & Speaker Bureau - Astellas Pharma US
12.2020 - 12.2021
Marketing Associate - Astellas Pharma US
10.2016 - 12.2020
Marketing Specialist - Astellas Pharma US
09.2014 - 10.2016
Executive Assistant - Astellas Pharma US
02.2013 - 09.2014
Senior Executive Assistant - Baxter Pharmaceuticals
10.2012 - 02.2013
Executive Assistant - Abbott Laboratories
02.2007 - 10.2012
Office Manager/Personal Assistant - Wellsprings Health Associates
02.2005 - 02.2007
Executive Assistant - Chicago Institute of Neurosurgery and Neuroresearch
12.2003 - 02.2005
Executive Assistant/Office Coordinator - Mintel International Group Ltd
07.1999 - 10.2001
INDIANA WESLEYAN UNIVERSITY - Bachelor of Applied Science Degree, Healthcare Administration
DEVRY UNIVERSITY Conferred - Associate of Applied Sciences Degree, Health Information Technology

Affiliations

Astellas African American Employee Resources Group, Board Member 2014 AFFILIATIONS: American Health Information Management Association (AHIMA), Member 2009 Women Leaders in Action (WLA), Member 2008 American Society of Administrative Professionals (ASOAP), Member 2001

Certification

  • CPhT - Certified Pharmacy Technician

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