VALERIE LINARES
Clarksville,TN
Summary
Experienced content designer with expertise in communication, social media management, marketing, planning, and computer-aided design software. Skilled in coordinating design elements to create engaging visual concepts. Proven track record of leading teams to achieve project goals and deliver high levels of satisfaction and engagement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing and Social Media Specialist
Montgomery County Government
09.2021 - Current
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Managed multiple social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Collaborated with County/City/Fort Campbell Governments, community local first responders, and Elected Official/ Department Head offices during natural disasters.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Produced visually appealing graphics using design tools such as Canva or Adobe Creative Suite to enhance social media presence.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Social Media Specialist
SERVPRO of Montgomery County
05.2020 - Current
- Create content for social media and Google My Business for 17 franchise locations, creating projects in-house, and implemented fresh new ideas for the company.
- Updates necessary website content and utilize SEO strategies to increase traffic.
- Developing social media graphics, logos, and other content plans that are consistent with the company's brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Using analytical tools to monitor and evaluate the company's social media presence and performance.
Intern
SERVPRO of Montgomery County
02.2020 - 05.2020
- Developed a social media strategy to increase the following of the company website.
- Tracking analytics for social media campaigns, creating social media posting schedules, and writing captions for social media posts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Performing other duties when needed.
- Participated in workshops and presentations related to projects to gain knowledge.
- Boosted social media engagement through creative content creation for 17 accounts.
Student Photojournalist
Austin Peay State University - The All State
09.2017 - 12.2019
- Captured the energy of campus life and provided photographic support for departments requesting services.
- Utilized Adobe and social media to promote current and future events.
- Provided pictures for stories or news articles that provide clear and truthful images corresponding with the topic.
- Works with the writing, web, and design staff to bring initiatives and creative items from conception to completion.
- In collaboration with design staff, develops a recognizable University photo style to become an element in the University's visual identity.
Education
Masters Of Arts - Communications - Media Management
Austin Peay State University
Clarksville, TN12.2023
Bachelor Of Arts - Communications
Austin Peay State University
Clarksville, TN05.2020
Associate Of Science - Communication
Austin Peay State University - The All State
Clarksville, TN12.2019
Skills
- Content Scheduling
- Digital Media Strategy/Marketing
- Photography/ Videography
- Web Content Development
- Branding
- Project Management
- Campaign analysis
Languages
Spanish
Native or Bilingual
Certification
- Advanced Content Marketing
- Creating an Editorial Calendar
- Marketing on Facebook
- Marketing on Instagram
Timeline
Marketing and Social Media Specialist
Montgomery County Government
09.2021 - Current
Social Media Specialist
SERVPRO of Montgomery County
05.2020 - Current
Intern
SERVPRO of Montgomery County
02.2020 - 05.2020
Student Photojournalist
Austin Peay State University - The All State
09.2017 - 12.2019
Masters Of Arts - Communications - Media Management
Austin Peay State University
Bachelor Of Arts - Communications
Austin Peay State University
Associate Of Science - Communication
Austin Peay State University - The All State
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