Valerie Marshall
Woodstock,GA
Summary
Sales leader with proven expertise in account and territory management, team development, and strategic planning. Drove substantial sales growth and enhanced national key account partnerships through impactful brand visibility and consumer education initiatives. Skilled in CRM systems, Microsoft Office, Salesforce, PowerPoint, and Palantir Reporting to boost customer engagement with innovative strategies.
Overview
25
25
years of professional experience
2
2
Certifications
Work History
District Manager, Field Operations
Nulo Pet Food
12.2023 - 11.2025
- Hired, trained, and managed field sales teams to exceed POS goals with national retail partners.
- Acted as primary liaison with PetSmart and Petco to align corporate programs with in-store initiatives.
- Implemented performance metrics and provided continuous coaching to enhance sales results and brand representation.
Customer & Business Development Manager / District Manager
Advantage Solutions (Multiple Teams)
01.2017 - 01.2023
- Led team of over 30 sales representatives to support Mars PetCare Nutrition across 300+ PetSmart locations.
- Led teams executing in Walmart, Kroger, Target.
- Recruited and trained teams to enhance customer engagement and drive sales performance.
- Achieved Highest Growth District Manager award nationally within first quarter.
- Managed key retailer relationships, developing strategic programs to boost brand visibility.
- Implemented certification programs for Walmart Event Specialists to strengthen in-store impact.
- Motivated teams through performance incentives, resulting in increased sales outcomes.
- Executed initiatives to optimize sell-through rates across multiple retailers.
Owner
TheDogMaOnline / Golden Paw Pet Pantry
01.2009 - 01.2017
- Established and managed online retail service for raw diets and natural pet products.
- Delivered personalized canine nutrition counseling to educate pet owners.
- Developed brand presence through strategic marketing and customer engagement initiatives.
- Organized educational events to promote awareness of natural pet care solutions.
Territory Sales Manager
Canine Caviar, Inc.
01.2009 - 01.2010
- Cultivated distributor and retail relationships throughout Southeast region.
- Represented brand at trade shows and canine events to enhance visibility and encourage retail adoption.
Territory Sales Manager
Nature’s Variety / Instinct
01.2001 - 01.2009
- Pioneered introduction of raw diets in Southeast pet specialty channel.
- Drove first-year sales exceeding $1M in my Territory through strategic retailer partnerships and consumer trust.
- Conducted extensive educational sessions for retailers and pet owners to establish raw diet category.
Skills
- Sales leadership and team development
- Territory and account management
- Key account partnerships
- Consumer education and brand advocacy
- Strategic planning and execution
- CRM and Microsoft Office proficiency
- Salesforce and Palantir expertise
- Website management
- Event management and oversight
- Hiring, scheduling, and training
Additional Information
I am skilled in Excel, CRM systems, and data-driven reporting, JET, Salesforce., Passionate Golden Retriever breeder and exhibitor, with multiple AKC Champions., Dedicated advocate for natural nutrition and raw feeding.
Certification
Food Safety Certification
Timeline
District Manager, Field Operations
Nulo Pet Food
12.2023 - 11.2025
Customer & Business Development Manager / District Manager
Advantage Solutions (Multiple Teams)
01.2017 - 01.2023
Owner
TheDogMaOnline / Golden Paw Pet Pantry
01.2009 - 01.2017
Territory Sales Manager
Canine Caviar, Inc.
01.2009 - 01.2010
Territory Sales Manager
Nature’s Variety / Instinct
01.2001 - 01.2009