Valerie Nesmith
Phoenix,AZ
Summary
Experienced with managing diverse client portfolios and driving successful sales and marketing strategies. Utilizes strategic planning and market analysis to enhance campaign effectiveness. Track record of fostering strong client relationships and achieving significant results.
Overview
28
28
years of professional experience
Work History
Sales and Marketing
Contracted
01.2014 - 01.2025
- Worked for a family-owned Automotive business, and local community non-profit assisting in company support and customer relations:
- Oversaw two business remodels as it pertained to interior decorating, and front entrance design and business concepts. This included seasonal needs and yearly landscape maintenance and design.
- Consulted on the Employee handbook to include updated format, to cover new guidelines related to HR changes.
- Managed new orders on uniforms and made recommendations related to new hires, and employee support, as well as customer follow-up and support.
- In 2023-2025 Contracted with the Biblical Studies Center to assist in database cleanup, donor relations, and raising additional funds in support of community outreach and education.
Sales and Marketing
RO Writer
01.2010 - 01.2013
- Provided customer support, sales, and marketing for software clients within the automotive industry:
- Account support for software updates, customer follow-up, local and national training events, and pending business utilizing the ACT and Excel for tracking and charting.
- Customer Support: providing online training, live online support, video training, and information regarding national and local training.
- Provided field training for new customer installations: Software support, specific applications for individual business practices and marketing support exclusive to the client’s customer base.
- Assisted in the development of promotional ads and marketing support designed to increase sales and profitability.
Sales and Marketing
Rain Dance Landscape
01.2007 - 01.2010
- Designed and sold landscape projects tailored to fit individual needs while meeting HOA guidelines and requirements for home builders:
- Utilized Visio and Auto CAD (computer aided design) programs to enhance projects after preliminary draft to finalize contracts.
- Partnered with top builders including Pulte Homes, Engle Homes, Mattamy and Nicholas Homes - offering custom designs and builder packages.
- Managed each project throughout the construction phase, ensuring city regulations and association guidelines were executed.
- Designed, detailed, and contracted each custom project to match the customer’s vision to achieve a successful installation and customer satisfaction.
Fundraiser/Guest Speaker
CASA
01.2003 - 01.2007
- CASA (The center for the prevention of abuse and violence) taught for K-12 while assisting in fundraising projects:
- Assisted in Community outreach programs designed to help fund future programming, utilizing demand force marketing software, for campaign mailings and donor base management.
- Participated in social event planning to promote community awareness and enhance donor relations.
- Performed Public Speaking Programs, promoting safety and violence prevention designed to empower children and improve self-esteem.
- Educated K-6, in public and private schools, for a “Kid’s Talk” program; and 7-12 for a P.O.W.E.R. program (Positive Outcomes with Every Relationship), designed to promote healthy relationships and conflict resolution.
Account Executive
Nestle’ Purina Company
01.1999 - 01.2002
- Retail Category Manager/Account Executive and was promoted to primary Account Executive for Albertson’s in Arizona and Southern California:
- Created and implemented specific marketing strategies, achieving over 10% annual sales growth for both divisional and corporate accounts, receiving a reward for regional sales.
- Tracked and reported current market conditions and retail information necessary for future promotions and retail pricing within key accounts.
- Utilized Excel, Lotus Notes, Microsoft Outlook, PowerPoint, as well as business and financial management tools to track sales, create necessary spreadsheets, and update account profiles.
- Managed accounts regarding financial planning, advertising production, marketing support, displays and promotions structured around growth opportunities for the fiscal year.
Sales and Marketing Representative
Intermountain Greetings
01.1997 - 01.1999
- Managed the sales for the sales for the state of Arizona for a national distribution company:
- Created and supplied employee packets designed to increase communication, provide structure, and enhance the relationship between the customer and service personnel.
- Managed and supported merchandisers throughout the Arizona territory within key accounts.
- Increased monthly and quarterly sales by managing seasonal returns and optimizing and increasing shelf space.
- Performed quarterly revisions regarding expansion, new items, fixture replacement, merchandising support, and account sales.
Education
B.S. - Public Programming, Recreational and Therapy and Recreational Management
ASU
Nationally Certified - NCTRS (Nationally Certified Therapeutic Recreational Specialist)
Skills
- Sales and marketing expertise
- Sales and marketing projects
- Extensive Customer Service Experience
- Management Experience
Awards
1990 Scholar-Athlete Award by Az. Interscholastic Association, 2001 Received a Customer Service Award from Ralston Purina/ Regional Sales and Customer Excellence
Philanthropy
- 1995 Royal Oaks life Care Center – Recreational Therapy Assistant
- 1997 The Center for Neurodevelopmental Studies, Children 0-3
- 1997 The Center for Habilitation – Serving Young Adults with IDD
- 2001 Starts and Stripes – Vice Chairman for Albertson’s Inc. Southern California Division
- 2003 CASA – Teaching and Training for K12
- 2006 Justice for Children – Case Studies
- 2018 Design Committee HOA
- 2019 - 2021 Vice President of HOA
- 2023 Innerlife Ministries
Timeline
Sales and Marketing
Contracted
01.2014 - 01.2025
Sales and Marketing
RO Writer
01.2010 - 01.2013
Sales and Marketing
Rain Dance Landscape
01.2007 - 01.2010
Fundraiser/Guest Speaker
CASA
01.2003 - 01.2007
Account Executive
Nestle’ Purina Company
01.1999 - 01.2002
Sales and Marketing Representative
Intermountain Greetings
01.1997 - 01.1999
Nationally Certified - NCTRS (Nationally Certified Therapeutic Recreational Specialist)
B.S. - Public Programming, Recreational and Therapy and Recreational Management
ASU
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