Summary
Overview
Work History
Education
Skills
Timeline
AdministrativeAssistant
Valerie Schinke

Valerie Schinke

Spring Hill,TN

Summary

Experienced in high-level client account management and strategic oversight, bringing a wealth of expertise in developing comprehensive marketing plans and leading cross-functional teams. Proven track record of fostering strong client relationships, consistently driving brand growth. Ability to effectively manage accounts and provide strategic guidance allows for exceptional results for both clients and the company.

Overview

15
15
years of professional experience

Work History

Group Account Director

Zimmerman Advertising
06.2022 - 03.2025
  • Led high-profile accounts, managing cross-functional teams to drive exceptional marketing results.
  • Drove business growth by executing integrated marketing campaigns and fostering long-term client relationships.
  • Increased revenue by 20% within six months by successfully expanding Planet Fitness.
  • Optimized account growth through strategic upselling and cross-selling opportunities.
  • Mentored junior staff, enhancing account management skills and client service standards.
  • Built strong client relationships, collaborating with executives to ensure long-term success.
  • Provided data-driven insights, delivering post-campaign reports to optimize future initiatives.
  • Streamlined internal processes, improving team efficiency and client service delivery.
  • Developed targeted messaging strategies, leveraging market research for audience engagement.
  • Managed multi-million-dollar budgets, ensuring financial targets were met efficiently.
  • Implemented data-driven marketing strategies, enhancing ROI and campaign performance.

Senior Account Executive

Barker & Christol, LLC
06.2019 - 04.2022
  • Managed agency performance & P&L, overseeing account planning and execution for eight major clients, growing key accounts by 40%.
  • Led a team of five professionals, collaborating with creative and media teams to develop effective strategies.
  • Oversaw project timelines & budgets, ensuring accurate forecasting, timely billing, and cost efficiency.
  • Presented creative and media recommendations to clients, ensuring alignment with brand objectives.
  • Maintained brand consistency, conducting comprehensive market assessments and competitive analyses.
  • Developed new business opportunities, working closely with the agency president on pitches and proposals.
  • Enhanced client relationships & retention, leveraging CRM tools and proactive account management.
  • Mentored junior account executives, fostering professional growth and a collaborative work environment.
  • Kept up with industry trends, ensuring informed strategic decisions and competitive positioning.
  • Built partnerships with key influencers, increasing brand awareness and credibility.
  • Led client reviews & performance assessments, identifying opportunities for optimization.
  • Collaborated across departments to ensure seamless service delivery and high client satisfaction.
  • Generated business growth through targeted networking, client presentations, and industry event participation.

Live Captioning Assistant Manager

Aberdeen Media Group
02.2016 - 06.2019
  • Led recruitment, training, and staff development, optimizing team productivity and revenue growth.
  • Managed daily operations, ensuring policy compliance and handling live captioning emergencies 24/7.
  • Strengthened client relationships, driving business growth and increasing department revenue by 25%.

Senior Account Executive & Marketing Roles

Various Agencies
06.2006 - 02.2016
  • Developed and executed fully integrated national and global marketing campaigns, enhancing brand awareness and engagement across media channels.
  • Created unique brand positions, ensuring consistency with brand voice through strategic marketing initiatives.
  • Monitored industry trends and analytics, optimizing campaign performance using targeted tools and strategies.
  • Planned and executed large-scale events, overseeing logistics, budgeting, and staff coordination.
  • Led teams of up to 100 professionals, ensuring seamless event production and on-time execution.

Education

Bachelor of Arts - Marketing & Communications

University of Nevada, Las Vegas (UNLV)
Las Vegas, NV

Skills

  • Team Leadership & Development
  • Strategic Planning & Development
  • Brand Development & Management
  • Project Management
  • Account Management
  • Social Media Management
  • Digital Marketing
  • Social Media Strategy & Marketing
  • Influencer & Performance Marketing
  • Content Strategy & Creation
  • Multi-Channel Marketing
  • Market Research & Data Analysis
  • Web & Google Analytics
  • Media Planning
  • Client Retention
  • Budget Oversight
  • Integrated Campaign Management

Timeline

Group Account Director

Zimmerman Advertising
06.2022 - 03.2025

Senior Account Executive

Barker & Christol, LLC
06.2019 - 04.2022

Live Captioning Assistant Manager

Aberdeen Media Group
02.2016 - 06.2019

Senior Account Executive & Marketing Roles

Various Agencies
06.2006 - 02.2016

Bachelor of Arts - Marketing & Communications

University of Nevada, Las Vegas (UNLV)

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