Valerie Steres
Lindenhurst,IL
Summary
Purpose-driven relationship builder who leads with accountability, integrity, and kindness. Adaptable leader with strong background in account management and client relations. Known for strategic thinking, effective communication, and adaptability to changing needs. Skilled in driving team collaboration, maximizing revenue, and fostering client satisfaction. My holistic approach to stakeholder relations enables me to effectively influence a wide range of audiences, understand their needs, and provide solutions that delight them.
Overview
25
25
years of professional experience
Work History
Account Director, Internal Creative Agency
CVS Health
01.2022 - 12.2024
- Led account management team for enterprise level brand projects for in-house creative agency
- Developed and executed plans for solving marketing and business challenges, provide project leadership and oversight, led business partner communications, report progress to key stakeholders, and proactively pulled together the right thought-leaders to resolve problems expeditiously
- Overall management of business partner relationships for brand projects, across teams and business units
- Led day-to-day oversight of multiple programs and team members through proactive planning, program structure development and implementation, effective delegation and coordination of agency resources
- Developed scopes of work to staff plans that drive and meet project goals
- Developed and implement best practices in account services
- Maintained big picture view and thinking creatively to solve problems, especially when dealing with complex brand challenges and organizational dynamics
- Delivered flawless project execution with accountability for individual actions, project team performance and project results
- Partnered with program and project leaders to assess, mitigate and resolve risks, issues and changes that may impede progress or performance
- Managed multiple competing priorities and deliver on tight timelines, while ensuring all engaged teams are delivering best in class results
- Understood clients’ creative business needs and develop effective solutions
- Managed client requests and identified crucial opportunities for client growth
- Built, maintained, and fostered long-term relationships with clients
- Led creation of account project briefs and communicated client demands to creative team
- Delegated specific tasks to individual team members, supervised their day-to-day activities, and monitored progress on each project
- Managed multiple creative projects throughout their life cycles and provide clients with detailed weekly/monthly/quarterly reports
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Implemented creative solutions for complex client challenges, resulting in increased customer satisfaction ratings.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as reliable account partner.
Director, Strategic Planning and Delivery Management
CVS Health
01.2020 - 01.2022
- Introduced new strategic planning process to bring rigor and visibility to strategies and tactics across delivery team including member (B2C) and client (B2B) audiences, and aligned these with executive leadership
- Partnered with department leaders to develop universal operational and planning templates
- Led cross-functional team on implementation and evolution of Workfront as enterprise process management tool across marketing organization
- Implemented process improvements to improve digital and channel capabilities to ensure timely, cost-effective delivery of assets and materials
- Led cross-functional work teams to identify growth opportunities, develop and/or evaluate new capabilities and test commercialization approaches
Director, Product Marketing
CVS Health
09.2017 - 01.2020
- Led a team of marketing professionals that developed and implemented metrics-based, go-to-market strategies that met or exceeded awareness and adoption targets for all key milestones in a product lifecycle from launch, through updates and enhancements
- Helped enhance company reputation as a leader in health care and pharmacy services solutions
- Ensured product positioning was aligned across all channels including digital communications, sales and client team presentation
Director, Product Strategy and Innovation
CVS Health
06.2014 - 09.2017
- Managed overall B2B product portfolio, identified gaps and opportunities within product offerings
- Led the Client Innovation Council to capture client voice to inform the development of new products, and enhancements to existing solutions
- Established processes within pharmacy benefit business unit to inform where product innovation was needed, which were later adopted enterprise-wide
- Led operational initiative to drive 1.45M prescriptions valued at $17.6M in EBIT to mail pharmacy
Director, Strategic Accounts
CVS Health
01.2000 - 09.2014
- Led a team responsible for managing the largest pharmacy benefit client, representing more than $1.4B in annual revenue
- Led three successful RFPs amounting to an incremental $1B in revenue
- Successfully promoted and sold company products while also understanding client needs to help inform future solutions and enhancements
- Negotiated pricing and terms to fulfill contractual obligations while maximizing profit
- Collaborated with internal partners to deliver meaningful and useful results and solutions to external customers
- Partnered with Strategic Sales Executives through finalist process to win new business
Education
Bachelor of Arts And Science - English
University of Illinois
Chicago, ILSkills
- Customer Relationship Management
- Account Management
- Cross-Functional Team Leadership
- Marketing Strategy
- People Management
- Marketing Operations
- Coaching and Mentoring
- Strategic planning
- Project management
Awards
- Strategic Account Executive of the Year
- Strategic Account Director of the Year
- Five-time President’s Club Winner
Timeline
Account Director, Internal Creative Agency
CVS Health
01.2022 - 12.2024
Director, Strategic Planning and Delivery Management
CVS Health
01.2020 - 01.2022
Director, Product Marketing
CVS Health
09.2017 - 01.2020
Director, Product Strategy and Innovation
CVS Health
06.2014 - 09.2017
Director, Strategic Accounts
CVS Health
01.2000 - 09.2014
Bachelor of Arts And Science - English
University of Illinois
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