Summary
Overview
Work History
Portfolio
Education
Timeline
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Valerie Swenson

Copywriter - Content Manager - Content Strategist
Hanover,US

Summary

In my current role, I have been deemed as the "reliable" one. Need an SEO outline on deadline? I've got it. Need an email edited for brand voice? Send me a Teams message. I'm also the person you can hyper-analyze a single sentence with or brainstorm the best way to optimize a blog post to boost its organic search value. The best marketing content—in terms of quality and performance—comes to life through collaboration and being a team player. For 10+ years, I've been passionate about creating content that resonates with a brand's audience while supporting and mentoring a team of creatives along the way.

Overview

12
12
years of professional experience

Work History

Copywriter

HealthPartners
01.2023 - Current
  • Performed many of the same duties as in Content Marketer role (below), but with more of a focus on content development and management, writing, editing and collaborating with writers and SEO analysts

Content Marketer

HealthPartners
07.2021 - 01.2023
  • Develop HealthPartners' and TRIA's public-facing blog strategy for service lines including OB-GYN, pediatrics, primary care, orthopedics, cancer and more
  • Mange and coordinate HealthPartners' and TRIA's blog editorial calendar to ensure the team meets deadlines
  • Edit blog posts for brand voice and tone, readability, strategy alignment and CTAs
  • Connect with business partners, clinicians and doctors to present blog strategies and review content to verify medical accuracy
  • Optimize SEO performance of the blog to meet KPIs

Digital Content Strategist

Brandpoint
03.2019 - 03.2021
  • Client-facing role
  • Led and executed content strategy client deliverables including competitor research, audience analysis, keyword research, content audit, campaign messaging map, buyers' journey, website redesign projects, and comprehensive digital content plans
  • Formally presented strategies and supported clients in B2B & B2C verticals including finance, healthcare, technology and consumer goods.
  • Monitored ongoing content strategy client projects to ensure work and outcomes aligned with their business goals; created custom reports and analyzed data collected from Google Analytics, SEMrush and marketing automation tools

Content Marketing Manager (Internal)

Brandpoint
03.2017 - 03.2019
  • Head content creator of assets for all stages of the buyer's journey including blog posts, influencer interviews, infographics, gated eBooks and research reports, landing pages, social media posts and emails (inbound nurture campaigns, weekly newsletters, special offers and more)
  • Developed and executed SEO strategy; increased YOY organic traffic sessions by 168%; analyzed and presented content performance to stakeholders
  • Collaborated with external content contributors and influencers; reached out to editors for guest posts and backlink opportunities; collaborated with Brandpoint's president to create thought leadership content
  • Recipient of Brandpoint's 2018 Q2 All-Star of the Quarter Award for accomplishments in SEO work, leadership shown during staff transitions and positive attitude and passion for my work

Assistant Editor

Greenspring Media – Minnesota Monthly Magazine
09.2015 - 03.2017
  • Wrote and edited articles (independently and as a team) on topics including wellness, travel, Minnesota culture, profiles and more
  • Managed the magazine's online content strategy and blogging calendar; edited blog posts by interns and freelance writers, including Jason DeRusha's popular food blog; stayed up-to-date with local trends, events, businesses and non-profit organizations
  • Hired interns and coached them through writing assignments; cultivated relationships with local businesses and PR professionals; collaborated with marketing department to increase engagement through SEO, social media and events

Full-time Consumer Marketing Intern

Weber Shandwick
02.2015 - 08.2015
  • Wrote and edited branded content for regional retailer's brand publishing platform; created content for newly launched health and wellness blog; provided off-hours community management support for brand channels
  • Supported public relations team by researching, building media lists and outreaching to media and industry influencers; compiled and distributed daily news briefs and weekly status reports for B2B client

Editorial Intern

Greenspring Media – Custom Publications
05.2013 - 11.2013
  • Wrote articles and weekly blog posts that adhered to AP Style, conducted research and interviews, fact checked and edited for magazines including WHERE Twin Cities, RSVP MN, MSP Official Visitors Guide

Portfolio

View my curated portfolio, featuring content strategy samples from financial clients. Also includes a research report on marketing for financial services, an article with financial tips for couples, plus a content audit webinar and editorial writing samples. View via Google docs: https://docs.google.com/document/d/1-1XB8TNV-0434uOhF2sxgd4REJn_nUN0dOQ6I_5QwLg/edit?usp=drivesdk

Education

University of St. Thomas
St. Paul, MN
01-2013

Timeline

Copywriter

HealthPartners
01.2023 - Current

Content Marketer

HealthPartners
07.2021 - 01.2023

Digital Content Strategist

Brandpoint
03.2019 - 03.2021

Content Marketing Manager (Internal)

Brandpoint
03.2017 - 03.2019

Assistant Editor

Greenspring Media – Minnesota Monthly Magazine
09.2015 - 03.2017

Full-time Consumer Marketing Intern

Weber Shandwick
02.2015 - 08.2015

Editorial Intern

Greenspring Media – Custom Publications
05.2013 - 11.2013

University of St. Thomas

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Valerie SwensonCopywriter - Content Manager - Content Strategist