Valerie Tan

• Coordinate the execution and finalization of new product development projects through packaging design, engineering and quoting activities resulting in a successful product launch.
• Directs product development plans including market strategy, sales coordination, pricing proposal and distribution.
• Communicates International naunces and requirements throughout the organization.
• Engages with China team and compliance contacts to facilitate execution in a timely manner.
• Analyze and interpret market data to take advantage of opportunities and customers' demands.
• Maximize customer sales volume, market penetration, share growth and profitability.
• Maintains SKU level defective returns detail to enable appropriate quality actions and continuous improvements.
• Communicate and implement key selling strategies across sales team against multiple channels.
• Coordinate with appropriate members of purchasing and China team to facilitate compliance and logistics
• Manages cloud application ERP to support manufacturing process, production, inventory tracking, shipping, supply-chain management, quality, and sales.

Lead the development and implementation of marketing strategies to increase brand awareness and product promotion.

• Develop online marketing initiatives through social media platforms and email promotions
• Analyze data using traffic metrics such as page visits and click-through rates
• Conduct market research analysis to identify market opportunities
• Optimize website exposure and direct online placement of keywords and social media content

Coordinate campus programs designed to enhance student participation, promote diversity and leadership development

• Mentor student leaders in planning scope of events, monitor budgets, and facilitate the success of student programs.
• Implement guerilla marketing efforts to publicize events and promote sponsorships.
• Review administrative procedures to ensure events are held in accordance with university standards and procedures.

Established strategic operations to rapidly increase business performance.

• Negotiate contracts with vendors to manage product distribution, establish distribution networks and develop distribution strategies
• Conduct presentations and trainings to franchisees regarding sustainable products.
• Integrate cost reduction procedures and decrease packaging cost by 50%
• Implement improvement solutions to increase effectiveness and efficiency of product promotion.

Direct sales efforts and coordinate business activities involving product descriptions, production, pricing and sales of products.

• Facilitated overall company growth and generated increase in sales.
• Reviewed sales and activity reports to measure productivity and goal achievement.
• Contribute to the development of new trade and product distribution.
• Sustain strong collaborative relationship with various distributors and customers to successfully increase market share.