Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Valerie T. Morrison

West Orange,New Jersey

Summary

Results-oriented business professional with an MBA and 20+ years of experience in creating, implementing, and executing high ROI brand building programs. Skilled in building and maintaining new business relationships and thriving in diverse environments. Proficient in integrated marketing, client relations, core marketing, agency experience, project management, and merchandising. A visionary leader who excels in interpersonal skills and driving organizational consensus on long-term equity strengthening campaigns. Committed people manager dedicated to employee development and growth.

Overview

27
27
years of professional experience

Work History

Sr Manager

Verizon
Basking Ridge, NJ
01.2019 - Current
  • Manage local projects simultaneously including Heavy Up, Hispanic, Military, Prepaid and Atlanta Uber
  • Ensure alignment between HQ and Local Field Marketing for consistent execution of activations.
  • Partner closely with CMO teams to serve as the subject matter expert on local strategic programs.
  • Brief the Creative team on campaigns, and partner closely to ensure the positioning and benefits are communicated effectively across all marketing assets and copy.
  • Collaborate with Media, VM1 and iHeart on all activations (events, social influencer and PR) supporting Hispanic.
  • Participate in several Marketing Academy courses, including Influencing w/Data, Framing Conversations, and Demand Generation, to add value as an IM Manager.
  • Member of Pulse Pillar to address concerns within pulse survey, focusing on Recognition and Team Culture. Exploring various ways to incorporate within the team.

Marketing Consultant

COAST TO COAST CONSULTING
01.2014 - Current
  • Build and maintain relationships with clients and key personnel within client companies
  • Develop marketing platforms and strategic partnerships to exceed client expectations with desired business results
  • Lead the development of client presentations for product launches, POG resets, and trade communications
  • Negotiate wages, payment terms, and project timelines to tie compensation to KPI fulfillment

Sr Analyst

Verizon
Basking Ridge, NJ
09.2017 - 01.2019
  • Worked on Tier 2/Tier 3 local projects with local field marketing team including Fifth Line Free, COPA
  • Ensured alignment between HQ and field for consistent execution of plans.
  • Assisted in on-boarding new Sr Mgr and Mgr to get them acclimated to the local process.
  • Managed workflow process in Marketing Builder to implement on local campaigns.
  • Worked with Agency to prepare for launch of Marketing Builder enhancements to make the briefing process more efficient.
  • Provided insights on recommendations of what can be added or removed from MB in terms of functionality.
  • Built rapport with local market managers and internal stakeholders (Media, Creative, Sponsorship, Brand and Retail).

Marketing Manager

PREMIUM OUTLETS / SIMON
01.2007 - 01.2014
  • Company Overview: Simon Property Group - S&P 100 and largest real estate company with total market capitalization of $60B
  • Customized brand communication programs for strategic partners to grow traffic, increase ROI, and improve customer loyalty
  • Build relationships with retailers, communicating service advantages, features, benefits and interactions
  • Managed development and solicitation of client partnership programs—e.g., Polo Ralph Lauren, Michael Kors, and Cole Haan—resulting in three-year aggregate sales growth of 30%
  • Escalated and resolved areas of concern as presented by clients
  • Recruited, trained and led a team of marketing professionals into one of the company’s most productive teams
  • Led cross-functional collaboration with digital marketing to implement discount overlays resulting in a +14% 5 year CAGR
  • Executed B2B and B2C marketing initiatives to promote during key periods— seasonal and VIP events
  • Planned and executed Ground Opening events for new properties
  • Created marketing collateral for 21 Prime Outlet centers to the Premium Outlets brand for on-site directories, leasing brochures, and other specialty pieces ahead of acquisition deadline
  • Managed $4MM print production budget for all domestic outlets in Premium Outlets portfolio
  • Negotiated vendor contracts, resulting in 5% YOY decrease
  • Simon Property Group - S&P 100 and largest real estate company with total market capitalization of $60B

Marketing Associate / Consultant

UBS FINANCIAL
01.2006 - 01.2007
  • Company Overview: A global firm providing financial services in over 50 countries
  • Managed the marketing initiatives for merger with Piper Jaffray which brought in over 800 new financial advisors
  • Assisted in the creation and rollout of Piper Jaffray financial advisor’s marketing materials
  • Managed the daily marketing inquiries from the Piper Jaffrey financial advisors
  • Supported Project Managers with the daily duties affiliated with the Piper Jaffray integration
  • A global firm providing financial services in over 50 countries

Project Manager /Field Manager

CONVERGENCE MARKETING
01.2004 - 01.2006
  • Company Overview: A full service leader in retail merchandising solutions
  • Supervised four marketing coordinators and managed 200+ field representatives to complete all client projects:
  • Exceeded client’s sales goals by an average of 20%
  • Increased company’s profit margin by 35% YOY on assigned projects
  • Developed training programs specific to new client projects; presented nationally while conducting quality checks
  • Launched the execution of key client’s national promotional events
  • A full service leader in retail merchandising solutions

Project Specialist

US BANK
01.2003 - 01.2004
  • Company Overview: The 5th largest commercial bank in the United States with $21.49 billion revenue
  • Provided marketing and sales support to regional offices in efforts of maintaining and growing Client base
  • Conducted training to various departments ensuring quality service for customers
  • Assisted Indirect Lending Department in all facets of promotional marketing
  • Promoted Sales Conference through the creation of Marketing materials and managing Schedule of Events
  • The 5th largest commercial bank in the United States with $21.49 billion revenue

Account Coordinator

UNIWORLD GROUP, INC.
01.2002 - 01.2003
  • Company Overview: The longest standing multicultural ad agency headquartered in New York City
  • Created print ads and radio spots for clients—AT&T and Microsoft—and assisted in development, communication, implementation and execution of client advertising goals
  • Ensured advertising concepts met client’s needs and were delivered in timely fashion
  • Managed job estimates, production timelines, media authorizations, and traffic instructions
  • The longest standing multicultural ad agency headquartered in New York City

Inventory Coordinator/Sales Planner/Traffic Assistant

COLUMBIA TRISTAR DOMESTIC TELEVISION
01.1998 - 01.2002
  • Company Overview: A division of Sony Pictures -produce and distribute Sony programs and movies on television
  • Created sales plans for Account Executives to achieve company ad sales goals exceeding 10%
  • Assisted in inventory for Columbia’s entire syndicated show bank, including Seinfeld and Party of Five
  • Managed overall accuracy of stewardships for entire client base, including Grey Advertising, McCann Erickson, Ogilvy & Mather and Young & Rubicam
  • Administered resolutions for traffic issues and created make-goods for clients
  • A division of Sony Pictures -produce and distribute Sony programs and movies on television

Education

Masters of Business Administration - Marketing & Strategy

Rutgers University
Newark, NJ
05.2016

Bachelor of Arts Degree - Communications/Advertising

Hampton University
Hampton, VA
05.1997

Skills

  • Adept in Google Workspace Applications
  • Workfront proficiency
  • Proficient in LaunchPad
  • Cross-Functional Communication

Affiliations

  • Member, National Association of Professional Women
  • Member, Delta Sigma Theta Sorority, Inc.

Timeline

Sr Manager

Verizon
01.2019 - Current

Sr Analyst

Verizon
09.2017 - 01.2019

Marketing Consultant

COAST TO COAST CONSULTING
01.2014 - Current

Marketing Manager

PREMIUM OUTLETS / SIMON
01.2007 - 01.2014

Marketing Associate / Consultant

UBS FINANCIAL
01.2006 - 01.2007

Project Manager /Field Manager

CONVERGENCE MARKETING
01.2004 - 01.2006

Project Specialist

US BANK
01.2003 - 01.2004

Account Coordinator

UNIWORLD GROUP, INC.
01.2002 - 01.2003

Inventory Coordinator/Sales Planner/Traffic Assistant

COLUMBIA TRISTAR DOMESTIC TELEVISION
01.1998 - 01.2002

Masters of Business Administration - Marketing & Strategy

Rutgers University

Bachelor of Arts Degree - Communications/Advertising

Hampton University

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Valerie T. Morrison