VALERIE TOVAR
Los Angeles,CA
Summary
Highly organized and self-motivated partner marketing specialist experienced in project management, team development and process improvement. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating positive work environment.
Overview
15
15
years of professional experience
Work History
Associate Director, Content Partnerships
FOX Entertainment
01.2016 - Current
- Conceptualize and implement strategic partnerships to drive engagement and business objectives.
- Spearhead branded content campaigns across social, digital media, marketing stunts, events, influencer activations, and talent-focused projects to promote FOX TV premieres.
- Manage partner relationships and responsibilities from start to finish.
- Provide strategic market expertise and POV to both clients and internal teams.
- Monitor campaign performance and optimize marketing activities to improve ROI.
- Present campaign results, recommendations, and creative insights to increase results of future initiatives.
- Collaborate with internal stakeholders to ensure defined campaign goals.
- Coach effective outreach and successful partnership pitch approaches.
- Develop partnership strategy and internal process.
- Identify partnership opportunities and innovative approaches to drive brand awareness and tune-in.
- Keep up-to-date on emerging trends, best practices, and new channel features.
Marketing Manager, Revenue & Premiums
DIRECTV
04.2015 - 12.2015
- Assembled campaigns with premium networks (HBO, Starz, Showtime, Cinemax) to increase subscription growth.
- Focused on ROI and churn strategies.
Account Director
Adly, Inc.
09.2013 - 05.2014
- Spearheaded business development, sales pitches, and marketing resources.
- Produced social marketing campaigns with celebrities and influencers.
Account Executive
American Media
03.2011 - 09.2013
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Sold and implemented 360 marketing campaigns for American Media's top publications; Playboy, Shape, Men's Fitness, OK!, Star.
Digital Media Planner
Initiative Media, Interpublic Group Of Companies
02.2008 - 07.2009
- Developed overall media campaigns defining project goals.
- Prepared and presented performance analysis reports of media campaigns.
Online Jr. Media Planner
MediaEdge Interaction
08.2006 - 02.2008
- Created content strategies for digital media campaigns.
- Planned and acquired media for multiple digital channels.
Education
Bachelor of Arts - Communications
California State University Fullerton
Fullerton Leading Others Certification -
Harvard Business Publishing
10.2022
Skills
- Partnership Management
- Strategic Leadership
- Data Driven
- Digital Marketing
- Problem Solver
- Forward thinking
- Key Relationship Development
- Project Management
- Deal Structuring
- Business Development
- Executive Presentations
- Partnership Promotions
- Public Speaking
- Team Motivation
- Critical Thinking
- Process Improvement
- MS Office
- Team Leadership
- Motivational Leadership
- Training and Onboarding
Technical Skills
- Microsoft Office
- Google Workspace
- Salesforce
- Canva
- Monday.com
- Smartsheet
- MediaCloud
- ComScore
Interests
- Professional Growth
- Personal Growth
- Yoga
- Biohacking
- Traveling
- Scrapbooking
- Wellness
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Associate Director, Content Partnerships
FOX Entertainment
01.2016 - Current
Marketing Manager, Revenue & Premiums
DIRECTV
04.2015 - 12.2015
Account Director
Adly, Inc.
09.2013 - 05.2014
Account Executive
American Media
03.2011 - 09.2013
Digital Media Planner
Initiative Media, Interpublic Group Of Companies
02.2008 - 07.2009
Online Jr. Media Planner
MediaEdge Interaction
08.2006 - 02.2008
Bachelor of Arts - Communications
California State University Fullerton
Leading Others Certification -
Harvard Business Publishing
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