Valerie Watts
Senior Sales Leader
Austin,Texas
Summary
Motivational Inside Sales Leader recognized for leading teams in territory development and market share growth. Raises productivity with training, support and allocation of talents. Excels in competitive and fast-paced business platforms, elevating teams to top performance ranking. Offer an in-depth understanding of the sales cycle process and remain focused on customer satisfaction throughout all stages.
Overview
14
14
years of professional experience
Work History
Senior Sales Leader
Dell Technologies
05.2022 - 08.2025
- Leader of leaders.
- Developed and implemented strategic sales plans to maximize market penetration.
- Led cross-functional teams to enhance customer engagement and drive revenue growth.
- Mentored junior sales staff, fostering professional development and improved team performance.
- Analyzed market trends to inform product positioning and competitive strategy adjustments.
- Collaborated with marketing to design targeted campaigns that increased lead generation effectiveness.
- Established key performance indicators to measure sales team effectiveness and operational efficiency.
- Cultivated strong relationships with key clients, resulting in long-term partnerships and repeat business.
- Streamlined reporting processes using CRM tools for enhanced data accuracy and decision-making support.
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
- Conducted comprehensive market research to identify emerging trends, opportunities for growth, and potential risks to inform business strategy.
- Cultivated a culture of accountability within the sales team by setting clear objectives, providing regular feedback, and recognizing exceptional performance.
- Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Inside Sales Leader 2
Dell Technologies
Austin, United States
03.2019 - 04.2022
- Develop sales strategy to achieve organizational sales goals and revenues
- Set individual sales targets with sales team
- Coordinate sales action plans for individual salespeople
- Oversee activities and performance of sales team, ensure sales team have necessary resources to perform properly, monitor achievement of sales objectives by sales team, evaluate performance of sales staff and provide feedback, support and coaching to sales team
- Plan and direct sales team training and cultivate effective business relationships with executive decision makers in key accounts
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
- Monitored and amplified sales pipeline to maintain flow of potential leads and prospects.
- Cultivate and maintain relationships with our outside counterparts
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
- Developed and implemented sales strategies to enhance customer engagement and retention.
- Led cross-functional teams to drive product launches and optimize sales processes.
- Developed and executed sales strategies to drive revenue growth across multiple channels.
- Led cross-functional teams to enhance customer engagement and improve sales processes.
Inside Sales Leader 1
Dell Technologies
Austin, Texas
02.2017 - 03.2019
- Hire, train, and evaluate personnel
- Monitor sales staff performance to ensure that goals are met
- Provide staff with assistance in performing difficult or complicated duties
- Analyze details of sales territories to assess their growth potential and to set quotas
- Listen to and resolve customer complaints regarding services, products, or personnel.
- Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
- Hired, supervised and coached employees on sales strategies to optimize performance.
- Developed strategic sales plans to drive revenue growth and market share.
- Led cross-functional teams to implement sales initiatives and improve client engagement.
Inside Sales Account Mgmt
Dell Technologies
Austin, TX
04.2011 - 02.2017
- Develop relationships with Commercial business both internal and external customers
- Work very closely with Affiliates ISM's and Core Team on account sets
- Provide customers with software, services and peripheral solutions
- End to End solutions
- Team focused and Dell focused
- Member of Pride and WIA ERG's
- Consistently provide positive customer experiences to both end user and internal segment customer
- Team Lead on Affiliates team and assist Shari Cole with monitoring MOXIES and availability within queue
- Trained both current and new team members as well as presented best practices to team
- LTS Certified and completed Sales Manager Readiness Program
- Researched and monitored client's competitors, providing reports on competitor activity.
- Developed basic knowledge of client from business, industry and competitive perspective.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Proved successful working within tight deadlines and a fast-paced environment.
- Managed time efficiently in order to complete all tasks within deadlines.
Education
Business Administration And Management
Austin Community College
Austin, TXBusiness Administration And Management
Le Cordon Bleu College of Culinary Arts - Austin
Austin, TXBusiness Administration And Management
University of Texas At Austin
Austin, TXSkills
- Interdepartmental Collaboration
- Customer Service
- Time Management
- Verbal and Written Communication
- Market Trend Analysis
- Customer Trend Analysis
- Relationship Building
- Sales Quota Management
- Detail-Oriented
- New Hire Onboarding
Timeline
Senior Sales Leader
Dell Technologies
05.2022 - 08.2025
Inside Sales Leader 2
Dell Technologies
03.2019 - 04.2022
Inside Sales Leader 1
Dell Technologies
02.2017 - 03.2019
Inside Sales Account Mgmt
Dell Technologies
04.2011 - 02.2017
Business Administration And Management
Austin Community College
Business Administration And Management
Le Cordon Bleu College of Culinary Arts - Austin
Business Administration And Management
University of Texas At Austin