Valerie Galbreath
Troy,MI
Summary
Demonstrated sales experience in senior living, hotel / hospitality. Remains in tune with latest sales and marketing strategies. Possesses excellent track record in predicting and planning for new sales direction and market trends. Identifies new sales prospects and negotiate deals while maintaining high level of customer satisfaction. Oversees strategies and campaigns throughout product, service or concept lifecycle. Leads by example and inspire sales and marketing staff to perform at peak levels.
Overview
19
19
years of professional experience
Work History
Director of Sales and Marketing
Pomeroy Living
Lake Orion, MI
03.2023 - 11.2024
- Developed and implemented sales and marketing plans to maximize profitability.
- Created and managed budgets for sales and marketing initiatives.
- Managed relationships with vendors to ensure quality services at competitive rates.
- Maintained accurate records of all sales activities using CRM software.
- Provided ongoing training and mentorship for sales personnel.
- Coordinated with other departments such as finance or operations regarding project timelines or budget allocations.
- Assisted seniors and their families in understanding the various levels of care available in senior living communities.
- Provided guidance to clients on choosing a retirement community that best fits their needs and budget.
- Developed customized plans for individuals based on their personal preferences, health condition, financial resources, and lifestyle.
- Conducted tours of senior living facilities for prospective residents and family members.
- Created presentations to educate potential residents about services offered at different senior living communities.
- Collaborated with facility staff to ensure client satisfaction with service delivery.
Director of Sales and Marketing
Capella Senior Living Management
Marysville, OH
10.2020 - 12.2022
- Organizing strategic marketing events on site to promote the business
- Delivering other creative tactics to convert leads to move-ins
- Training new team members as they gain experience on the sales team
- Reinforce the community’s brand reputation and achieve maximum occupancy
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Analyzed sales and marketing data for improved strategies.
- Organized events and product presentations related to national conferences and conventions.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Created and expanded sales presentations to new and existing customers increasing net sales.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue
Family Advisor
Caring.com
Columbus, OH
11.2019 - 04.2020
- Generating sales and revenue
- Collaborated with families to assist in growth, development and education to increase potential.
- Visited homes of families and maintained appropriate contact as directed by agency procedures.
- Answered constant flow of customer calls with minimal wait times.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Responded to customer requests for products, services and company information.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
- Connected with prospects through trade shows, cold calling and local-area networking.
Sales Assistant
Sunrise Senior Living
Bloomfield Hills, MI
01.2012 - 07.2014
- Generate and convert new leads into sales and closing sales efficiently
- Maintaining SPARK database
- Completed sales and focus reports and involved in completing competitive analysis
- Involved in external business communication and developing relationships with local organizations
- Planning and production of marketing events
- Maintain and communicate open inventory and pricing for sales team and Community Coordinators
- Assist Director of Sales with billing, invoices and clerical work
- Manage move-in process and meet with families/residents to ensure a seamless move-in process
- Contacting doctors, nurses and hospitals to ensure all state paperwork is completed
- Completed sales boot camp through Sunrise Senior Living
Community Relations Associate/Move In Coordinator
Sunrise Senior Living, Shelby
, US
08.2010 - 05.2012
- Generate and convert new leads into sales and closing sales efficiently
- Maintaining FOCUS database
- Completed sales and focus reports and involved in completing competitive analysis
- Involved in external business communication and developing relationships with local organizations
- Planning and production of marketing events
- Maintain and communicate open inventory and pricing for the sales team and the Community
- Coordinators
- Assist Director of Community relations with billing, invoices and clerical work
- Manage the move-in process and meet with families/residents to ensure a seamless move-in process
- Contacting doctors, nurses and hospitals to ensure all state paperwork is completed
- Completed sales boot camp through Sunrise Senior Living
Lead Care Manager
Sunrise Senior Living, Shelby
, US
03.2006 - 08.2010
- Created individual service plans for new residents, made changes to the individual service plans according to the residents change in condition, and meet with family members to discuss and review the individual service plan
- Submit and complete scheduling for team members
- Evaluate new talent through all stages of the hiring process
- Oversee and mentor three to four staff members at any given time
Education
Bachelor of Arts - Business Marketing/Project Management
Baker College
Aubrn Hills2019
Skills
- Market Trend Analysis
- Salesforce Software
- Sales Statistics Analysis
- Verbal and Written Communication
- Customer Service
- Sales Projections
- Sales Program Coordination
- Networking Events
- Detail-Oriented
- Sales Quota Management
- Problem Solving
Timeline
Director of Sales and Marketing
Pomeroy Living
03.2023 - 11.2024
Director of Sales and Marketing
Capella Senior Living Management
10.2020 - 12.2022
Family Advisor
Caring.com
11.2019 - 04.2020
Sales Assistant
Sunrise Senior Living
01.2012 - 07.2014
Community Relations Associate/Move In Coordinator
Sunrise Senior Living, Shelby
08.2010 - 05.2012
Lead Care Manager
Sunrise Senior Living, Shelby
03.2006 - 08.2010
Bachelor of Arts - Business Marketing/Project Management
Baker College
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