Valerie Mitchell
Virginia Beach,VA
Summary
Innovative Marketing professional specializing with vendor relations, project management, social media marketing, and digital asset management. Effective leader of cross-functional initiatives, high-performing teams and digital assets. Recognized for consistently exceeding goals and expectations. Having multiple years experience with videography, social media curation, planning and execution with a focus on brand awareness as well as, website experience, community management and ROI's.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator
Visit Norfolk
01.2022 - Current
- Developed marketing strategies to boost brand awareness.
- Organized logistics for marketing and proposal strategy meetings.
- Created and edited copy for various marketing collateral.
- Worked with vendors to complete projects according to schedule and specifications.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Leveraged different market research strategies to investigate new products and enhance campaign planning.
- Kept projects on schedule by managing deadlines and adjusting workflows.
Communications Coordinator Intern
Honey Mama's
09.2022 - 12.2022
- Increased customer engagement through social media by 300%
- Consistently created marketing collateral that spoke to Honey Mama's brand and mission.
- Created social media content with consistent tone through copywriting.
- Responded to all direct messages and community management needs.
- Created reels and content for Instagram and TikTok, while handling digital asset management within the Marketing team.
- Connected with influencers to increase reach of company posts.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Managed product samples and influencer/VIP kits through Shopify
- Analyzed and reported social media and online marketing campaign results.
Multimedia Manager
Netarus
08.2020 - 02.2021
- Organized and built marketing/social media efforts.
- Coordinated creation and placement of videos, social media posts and other marketing collateral.
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Met quick deadlines with accuracy.
- Collaborated with the Sales team to establish project goals, projections, and milestones.
- Helped in creation and completion of podcasts and webinars.
Education
Bachelor of Arts - Communication Studies And Digital Media
Longwood University
Farmville, VA10.2020
Skills
- Digital Asset Management
- Brand Management
- Project Management
- Social media technologies
- Slack, Asana, Trello
- Copywriting
- Community Management
- Trend analysis
- Editing
- Campaign implementation
- Teamwork
- Website updating/writing
Timeline
Communications Coordinator Intern
Honey Mama's
09.2022 - 12.2022
Marketing Coordinator
Visit Norfolk
01.2022 - Current
Multimedia Manager
Netarus
08.2020 - 02.2021
Bachelor of Arts - Communication Studies And Digital Media
Longwood University
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