Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Hobbies
Timeline
Generic
Valeriya Mileva

Valeriya Mileva

Zagreb

Summary

Experienced Sales Expert prepared for leadership roles. Proven ability to drive revenue growth and enhance client relationships, with strong experience in the retail industry. Strong focus on team collaboration and achieving results. Known for adaptability, strategic planning, and effective communication. Skilled in market analysis, category management, and negotiation.

Overview

16
16
years of professional experience

Work History

BUSINESS CONSULTANT

VAL OBRT ZA SAVJETOVANJE
05.2023 - Current
  • Manage all aspects of the business, concentrated on the production and sales industry
  • Meet and negotiate with potential clients, mainly from the Bulgarian market
  • Develop business strategies by conducting comprehensive market research and competitor analysis
  • Generate new ideas for improvement and optimization of businesses
  • Provide smaller-scale advice on aspects of business and sales opportunities, as well as particular advice on the Croatian market conditions
  • Successfully finished 5 complete projects in 2024, both in product and services sales industries, providing the following in each project:

- market research and analysis in various areas

- business advice and general consulting

- customized reports on potential market opportunities

- financial analysis, risk-assessment and predictions

- increased client satisfaction by implementing tailored solutions for their unique business needs

COUNTRY LEAD

PLANOVA GROUP
06.2018 - 12.2021
  • Run the administrative and managerial aspects of the company
  • Thoroughly research and analyze the furniture production market and provide feedback as to its potential
  • Find and meet with potential business partners, negotiated various deals and bids for the other branches of the company, ensuring a steady 10% yearly revenues growth
  • Prepare financial analysis and proposals for furniture production and sales
  • Be responsible for all company budgets and business plans, meeting all the company yearly targets on a regular basis
  • Skilled at working independently and collaboratively in a team environment
  • Organized and detail-oriented with a strong work ethic

SENIOR CATEGORY MANAGER

BILLA
02.2014 - 06.2015
  • Manage the Detergents and Cosmetics department while working closely with all team-members to ensure the successful functioning of the said department in all areas
  • Supervise promotional activities, negotiations and assortment selection, including pricing and budgeting
  • Be responsible for achieving all department targets, including yearly sales and margins, weekly promotional budgets, overall company targets - reached an yearly sales increase of 15%, as well as met all the KPIs for the year
  • Lead yearly negotiations with all existing suppliers to improve the company's contract agreement conditions (base prices, additional discounts, etc.) - achieved an improvement in the conditions of every single contract
  • Negotiate contracts with new suppliers - signed and listed the products of six new suppliers
  • Communicate with direct and indirect superiors in the company
  • Participate in strategy meetings, financial and marketing analysis, action plan meetings
  • Fostered positive work atmosphere by acting and communicating collaboratively with the category managers in the department

CATEGORY MANAGER

BILLA
05.2012 - 01.2014
  • Manage the existing assortment in terms of pricing, product placement, marketing activities, ensuring optimal mix between high-margin items and cost-effective options for customers
  • Develop detailed sales forecasts based on historical data, allowing for proactive inventory, promotion and budgeting management decisions
  • Follow competition trends and analyze comparisons in terms of promotional activities, assortment and pricing
  • Create weekly promotional leaflets including item selection, promotional pricing, budgeting sales and margin
  • Work closely with other departments like marketing, accounting, market analysis
  • Communicate with suppliers concerning daily operations, negotiating prices and promotional activities

PROJECT MANAGER

PLANOVA CEE - PLANOVA GROUP
10.2011 - 11.2011
  • Join the team at the establishment of the company in Bulgaria and actively participate in that process
  • Help develop new project opportunities
  • Prepare documentation and meet requirements for initial project offers
  • Meet and negotiate with potential clients, ensuring the initial projects are signed and budgeted


JUNIOR ASSORTMENT MANAGER OWN BRANDS

CARREFOUR
03.2010 - 09.2011
  • Work closely with each buyer in the FMCG department concerning own brands strategy and development
  • Manage the existing own brands and analyze sales/potential for growth
  • Analyze the market and establish new own brands potential
  • Work with the marketing department to create pricing/promotion/market placement strategies for new and existing products
  • Develop new products, including find and negotiating with producers and managing their production process

ASSISTANT FMCG DEPARTMENT

CARREFOUR
08.2008 - 03.2010
  • Organize the day-to-day activities/schedules of all buyers
  • Communicate with suppliers on a daily basis
  • Prepare various documents and excel spreadsheets
  • Analyze data and prepare conclusions and materials for further discussions
  • Worked effectively in a fast-paced environment
  • Proven ability to learn quickly and adapt to new situations

Education

BACHELOR OF ARTS - Business Administration And Economics

American University in Bulgaria
01.2008

Skills

  • FMCG
  • Project Management
  • Category Management
  • Promotional Planning
  • Business Analysis
  • Business Planning
  • Retail Sales
  • Staff Management

Languages

Bulgarian
Native language
English
Proficient
C2
Croatian
Intermediate
B1

Personal Information

  • Date of Birth: 05/31/85
  • Nationality: Bulgarian
  • Driving License: B

Hobbies

Reading books, Nature walks, Running

Timeline

BUSINESS CONSULTANT

VAL OBRT ZA SAVJETOVANJE
05.2023 - Current

COUNTRY LEAD

PLANOVA GROUP
06.2018 - 12.2021

SENIOR CATEGORY MANAGER

BILLA
02.2014 - 06.2015

CATEGORY MANAGER

BILLA
05.2012 - 01.2014

PROJECT MANAGER

PLANOVA CEE - PLANOVA GROUP
10.2011 - 11.2011

JUNIOR ASSORTMENT MANAGER OWN BRANDS

CARREFOUR
03.2010 - 09.2011

ASSISTANT FMCG DEPARTMENT

CARREFOUR
08.2008 - 03.2010

BACHELOR OF ARTS - Business Administration And Economics

American University in Bulgaria
Valeriya Mileva