Valery TASSY
Pompano Beach,FL
Summary
Innovative Entrepreneur with background in launching and managing successful businesses. Strengths include strategic planning, team leadership, and market research along with ability to identify growth opportunities. Past work demonstrates strong decision-making skills, creativity in problem solving, and significant impact on business growth.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Board Member & Director of Marketing and Innovatio
Alternatives Business Incubator and Accelerator
Haïti, Cap-Haïtien
05.2019 - Current
- Develop the annual marketing plan.
- Acted as ambassador for organization and routinely arranged meetings with stakeholders.
- Served as a liaison between management, employees, shareholders, and other stakeholders.
- Create the communication plan to be implemented by the communication manager.
- Assist in developing incubation and acceleration programs.
- Prepare training modules.
- Conduct training sessions on marketing and innovation.
- Help entrepreneurs refine their concepts.
- Implemented strategic offerings to enhance company's suite of products and services.
- Conducted regular board meetings and prepared meeting agendas.
- Participated in recruiting activities such as interviewing candidates for senior leadership roles.
Co-funder
GACED
Haïti, Cap-Haïtien
03.2019 - Current
- Developed and implemented targeted marketing strategies to increase client's market share.
- Created proposals for service and product strategies based on marketing data.
- Recommended, planned and implemented promotional strategies to increase market share.
- Analyzed sales data to understand product performance and identify areas for improvement.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Provided training and support to clients on marketing best practices and tools.
- Implemented SEO and SEM strategies to increase online visibility and traffic.
Executive Director
Organisation de Gestion de la Destination Nord d'H
Haïti , Cap-Haïtien
04.2021 - 08.2024
- Oversee management, internal staff operations, and the Board of Directors.
- Developed and implemented tourism marketing plans to promote destination awareness.
- Work on redefining the tourism offering of the destination.
- Developed training programs for staff members focusing on customer service skills.
- Initiated partnerships with relevant organizations, such as cultural centers.
- Conducted market research to identify potential customers and assess competition.
- Maintained relationships with tour operators, travel agents, media outlets, hotels, airlines.
- Updated and maintained databases with current information.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Organized special events such as festivals and conferences to attract visitors from around the world.
- Performed administrative tasks such as preparing presentations and updating databases.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
- Recruited and trained new employees to meet job requirements.
- Maintained up-to-date records of employee attendance, payroll information, vacation requests.
- Delegated work to staff, setting priorities and goals.
- Developed and implemented strategic plans to achieve company objectives.
- Assigned tasks to associates to fit skill levels and maximize team performance.
- Managed annual budgeting and forecasting, optimizing resource allocation.
- Led team meetings and one-on-one coaching sessions to continuously improve performance.
- Worked effectively in team environments to make the workplace more productive.
Teacher
Universities
Haïti , Cap-Haïtien
05.2018 - 08.2022
- Developed and taught courses in marketing principles, marketing strategies, business plans, and innovation.
- Assessed student performance through written assignments, presentations, exams, and other activities.
- Reviewed case studies with students to illustrate various business scenarios.
Business Consultant
United Nations Development Programme - Undp
Port-au-Prince, Pétion-Ville
09.2019 - 02.2021
- Diagnose 25 businesses selected by the program (Business led by women).
- Strengthen managerial capacities through technical assistance and strategic advice.
- Provided training and development programs to enhance team capabilities.
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
- Assist in developing and testing business models for each company.
- Facilitate market connection by identifying potential clients, meeting these clients, and establishing business links.
- Write reports for each business at the end of each stage.
- Determined consumer needs to provide products and services appealing to larger market.
- Crafted marketing strategies to improve brand awareness and customer acquisition.
Consultant Trainer
Ministère de l'Agriculture
Haïti, Cap-Haïtien
04.2018 - 10.2019
- Training in marketing and inventory management.
- Assist in developing the annual marketing plan.
- Help set up inventory management systems.
- Prepare reports after each training session.
Marketing Assistant Intern
Arkea Banque Entreprises et Institutionnels
Paris, France
10.2016 - 10.2017
- Participate in the group's marketing decisions.
- Redefine the group’s digital positioning, specifically the company blog.
- Work on the annual marketing plan.
- Revise previously defined marketing strategies.
- Participate in planning annual events, including the marketing aspects of those events.
Client Manager
TECHEM France
Paris, France
06.2016 - 07.2017
- Administrative handling of construction sites.
- Manage interventions.
- Administrative processing of meter readings.
- Handle complaints.
- Assist with the portfolio of another client manager.
Head of Marketing
GPDPN
Cap-Haïtien, Haïti
09.2013 - 10.2016
- Plan product launch processes.
- Conduct market studies and prospecting.
- Develop commercial and competitive intelligence strategies.
- Manage the production process upstream and downstream.
- Implement advertising and promotional activities.
- Monitor and correct discrepancies.
Cashier
SOGEBANK SA
Cap-Haïtien, Haïti
12.2012 - 09.2014
- Manage client accounts.
- Promote and sell branch products and services.
- Conduct banking transactions for clients.
- Welcomed customers, offering assistance.
Education
Master of Business - Marketing And Innovation
Paris Saclay University
France, Paris10-2017
Bachelor - Business Administration
Université Publique Du Nord Au Cap-Haïtien
Haïti, Cap-Haïtien07-2012
Skills
- Digital marketing
- Business development
- Go-to-market strategy development
- Business model innovation
- Value proposition design
- Innovation strategy
- Product marketing
- Innovation training
Certification
- Blue Ocean Practical Introduction
- Certification Marketing Digital
Languages
French
Native/ Bilingual
English
Professional
References
References available upon request.
Timeline
Executive Director
Organisation de Gestion de la Destination Nord d'H
04.2021 - 08.2024
Business Consultant
United Nations Development Programme - Undp
09.2019 - 02.2021
Board Member & Director of Marketing and Innovatio
Alternatives Business Incubator and Accelerator
05.2019 - Current
Co-funder
GACED
03.2019 - Current
Teacher
Universities
05.2018 - 08.2022
Consultant Trainer
Ministère de l'Agriculture
04.2018 - 10.2019
Marketing Assistant Intern
Arkea Banque Entreprises et Institutionnels
10.2016 - 10.2017
Client Manager
TECHEM France
06.2016 - 07.2017
Head of Marketing
GPDPN
09.2013 - 10.2016
Cashier
SOGEBANK SA
12.2012 - 09.2014
- Blue Ocean Practical Introduction
- Certification Marketing Digital
Master of Business - Marketing And Innovation
Paris Saclay University
Bachelor - Business Administration
Université Publique Du Nord Au Cap-Haïtien
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