Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
Generic
Vallika Divvela

Vallika Divvela

Saint Augustine,FL

Summary

Dynamic Certified Salesforce Marketing Cloud Specialist (7.7+ years of IT experience) specializing in email, loyalty, and lifecycle communications for diverse sectors (hospitality, e-commerce, healthcare, retail, banking, etc.). Proven ability to deliver 500+ personalized campaigns across email, push, and SMS, driving increased retention and engagement for over 2 million subscribers. Expertise in Marketing Cloud (Journey Builder, Mobile studio, Automation Studio, AI Einstein, Datorama, advanced SQL reporting, HTML/CSS, compliance management) with a 100% QA success rate. Certified Salesforce Marketing Cloud Email Specialist leveraging data analytics to optimize campaigns and fuel revenue growth through innovative, multi-channel strategies.

Overview

2025
2025
years of professional experience
1
1
Certification

Work History

Global CRM Salesforce Marketing Cloud Specialist (Automation & Email Development)

Soho House
Raleigh, United States
02.2022 - 02.2025
  • Email Campaign Development & Execution: Built and deployed 300+ email campaigns in SFMC, ensuring seamless execution across global subscriber bases (NA, UK, Asia, EU).
  • QA & Testing Excellence: Established robust QA testing protocols (Content Detective, Litmus, Acid) to enhance proofing and deployment processes, achieving a 99.8% accuracy rate in email rendering.
  • Personalization & Engagement: Designed and executed 50+ personalized email campaigns weekly, leveraging advanced insights to drive a 21% increase in retention and 30% boost in lead conversions, contributing to a $300K revenue impact.
  • Integrations & Data Flow: Implemented 5+ integrations with CMS, CDP, and web analytics tools, ensuring seamless data flow and real-time campaign reporting.
  • Journey Builder Expertise: Created 10+ complex customer journeys, incorporating multi-channel touchpoints, AI-driven personalization, and dynamic content, leading to a 25% uplift in automated campaign engagement.
  • Push & SMS Marketing: Launched 100+ personalized push and SMS campaigns, driving an 18% increase in user engagement and 12% improvement in app retention. Developed automated SMS workflows for real-time event-triggered notifications (e.g., abandoned carts, promotions).
  • Mobile Studio Execution: Executed SMS and Push campaigns using Mobile Studio by configuring contact keys, short codes, and message templates, leading to a 12% uplift in real-time engagement for flash offers and reservation reminders.
  • GA360 Integration: Integrated GA360 with SFMC Journey Builder to capture campaign UTM parameters and behavioral data, enabling cross-channel attribution and performance optimization within automated journeys.
  • Behavioral Journey Triggers: Used GA360 insights to trigger personalized journeys based on website behavior (e.g., cart abandonment, content interaction), boosting journey-trigger conversion rates by 18% and reducing bounce rates.
  • HTML/CSS/JS Email Development: Developed 70+ responsive HTML email templates, ensuring 98% design accuracy and reducing email delivery time by 20%. Optimized rendering with CSS enhancements, increasing CTR by 15%.
  • Advanced Segmentation & Data Optimization: Managed 250+ dynamic data extensions, improving segmentation accuracy by 20% through SQL-based query activities, filters, and automation workflows.
  • Predictive Analytics: Leveraged Data Cloud analytics to predict customer churn, reducing churn rates by 18% and increasing CLV by 12% through targeted re-engagement strategies.
  • Deep Learning & AI Optimization: Leveraged Einstein AI features like Frequency Split, Send Time Optimization (STO), and Engagement Scoring to optimize email delivery and reduce subscriber fatigue. Implemented Frequency Split to control over-messaging, resulting in a 22% improvement in email engagement and a 12% boost in customer retention. Additionally, STO drove a 20% increase in open rates and 15% reduction in unsubscribe rates.
  • Automation & Operational Efficiency: Built and executed 200+ automation workflows using SQL Query and Data Extract Activities, improving operational efficiency by 35%.
  • Cross-Functional Collaboration: Partnered with designers, CRM, and product teams to launch 20+ new products using Personalization Studio, leading to a 16.5% revenue increase.
  • Regulatory Compliance & Deliverability: Ensured CAN-SPAM compliance, achieving 98%+ deliverability rates by optimizing opt-out management, sender policies, and subject line strategies.
  • Campaign Analytics & Performance Reporting: Managed campaign reporting via Datorama, improving campaign efficiency by 60% through data-driven insights.
  • Mentorship & Process Optimization: Trained and mentored a team of 3 junior CRM associates, improving campaign deployment efficiency by 20%. Developed training materials and documentation, saving 100+ hours of knowledge transfer efforts.
  • Agile Marketing Execution: Led 10+ campaigns per sprint, ensuring timely completion within the two-week sprint cycle.
  • API Integrations & Data Management: Used Salesforce Marketing Cloud APIs to automate data transfers and integrate third-party applications, reducing manual effort and streamlining campaign data management.

Salesforce Marketing Cloud Lifecycle Email Specialist

Wipro
Remote
03.2021 - 01.2022
  • Integrated Marketing Strategy: Defined integrated marketing plans and led cross-functional teams to develop customer-centric strategies, resulting in an 8% increase in product adoption and a 25% improvement in customer satisfaction.
  • Campaign Reporting & Optimization: Created campaign quality reports through Visio presentations and trade meetings to ensure seamless, user-friendly customer experiences, driving improved engagement across multiple touchpoints.
  • Template & Solution Development: Built 20+ customized HTML/CSS/AMPScript templates, supporting critical business functions and resulting in a 30% increase in open rates and click-through rates.
  • Salesforce Integration: Configured Salesforce Marketing Cloud connector with Sales Cloud, optimizing data flows and improving communication relevance, reducing data errors by 15%.
  • Journey Builder & Automation: Managed 25+ global campaigns using Journey Builder, Automation Studio, and Contact Builder, improving campaign effectiveness across regions and enhancing journey orchestration.
  • API & AI-Powered Journeys: Developed tailored customer journeys using REST/SOAP APIs and Einstein Engagement integrated with Sales Cloud, reducing churn by 5% and decreasing abandoned cart rates.
  • Push Campaign Scalability: Executed 20+ global push campaigns per day in collaboration with product and engineering teams, contributing to a 20% improvement in campaign scalability and real-time responsiveness.

SFMC Developer

Cognizant
Remote
06.2017 - 03.2021
  • Email Studio & Campaign Optimization: Handled platform issues across Email Studio, Content Builder, Profile Center, Sender Profile, A/B Testing, Email Tracking, and RMM, ensuring seamless campaign operations and enhanced deliverability.
  • A/B Testing & Performance Optimization: Improved email performance through strategic A/B testing, resulting in a 60% improvement in deliverability, 22% increase in open rates, and stronger branding consistency across email assets.
  • Data Extension Management: Managed Retention Policies and utilized Synchronized Data Extensions to maintain data integrity and enable precise campaign targeting within Salesforce Marketing Cloud.
  • User Access & Permissions: Configured FTP accounts, created Business Units, and assigned Marketing Cloud roles & permissions for 25+ users, streamlining user access and operational workflows.
  • IP Warming & Lead Conversion: Implemented IP warming strategies in Email Studio, leading to a 13% reduction in spam complaints and enabling 30% of new leads to be nurtured into qualified opportunities.

Marketing Cloud Intelligence Specialist (Datorama)

Prime Therapeutics LLC
Remote
  • Integrated 8+ marketing data sources (Pardot, Tableau, LinkedIn, YouTube, Twitter, SEMrush, Google Analytics, Google Search Console) using Total Connect and API Connectors, ensuring seamless cross-platform data flow into Salesforce Marketing Cloud Intelligence (Datorama).
  • Led data mapping and harmonization efforts across multi-format datasets, aligning naming conventions and KPIs—enabling consistent and scalable campaign performance tracking.
  • Built 20+ dynamic dashboards with advanced filters, custom formulas, and visualizations, offering business users a single-pane view of lead generation performance and ROI across channels.
  • Partnered with business stakeholders to identify underperforming funnel stages and provided actionable insights, resulting in a 25% improvement in MQL-to-SQL conversion rates.
  • Spearheaded future opportunity assessments by surfacing data gaps and campaign overlaps—enabling optimized marketing spend and 15% growth in qualified lead volume.

Education

BACHELOR'S -

Anna University
Chennai
05.2017

Skills

  • CRM - Salesforce Marketing Cloud
  • Datorama
  • GA360
  • A/B testing
  • Personalization
  • Journey Builder
  • Automation Studio
  • Email Marketing
  • SMS/Mobile Pushes
  • HTML
  • CSS
  • JS
  • API
  • Stakeholder Management
  • Client-facing
  • Communication
  • Customer Relationship Management
  • Tableau
  • Google Analytics
  • BI
  • Microsoft Office
  • Brand Management
  • Customer Acquisition
  • Retention
  • DATAROMA
  • SQL Databases
  • Subscription Management
  • Data extensions
  • Data Analysis
  • Content Management
  • Asana
  • JIRA
  • Trello
  • Figma
  • Regulatory Compliance
  • CANSPAM
  • GDPR
  • Device Compatibility
  • Predictive Data Analysis
  • Web Analytics
  • QA Testing
  • Acid Litmus
  • Customer Insights
  • Performance Monitor
  • Adobe
  • Hubspot
  • Braze
  • Klaviyo
  • MailChimp
  • Creativity
  • Problem Solving
  • Digital Marketing
  • SalesforceCom
  • File Transfer Protocol
  • FTP
  • Direct Marketing
  • Data Cloud
  • Lifecycle Marketing Strategies
  • Cross-functional collaboration

Certification

  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Admin
  • PDI Developer
  • Sales Cloud Administrator ADM 201
  • Google Digital Marketing
  • Google Analytics

Timeline

Global CRM Salesforce Marketing Cloud Specialist (Automation & Email Development)

Soho House
02.2022 - 02.2025

Salesforce Marketing Cloud Lifecycle Email Specialist

Wipro
03.2021 - 01.2022

SFMC Developer

Cognizant
06.2017 - 03.2021

Marketing Cloud Intelligence Specialist (Datorama)

Prime Therapeutics LLC

BACHELOR'S -

Anna University

Similar Profiles

CREATE PROFILE
Vallika Divvela