VALÈNE LEBLANC
Naperville,ILLINOIS
Summary
Strategic and results-driven Senior SEO Specialist with a proven track record of optimizing digital landscapes for sustained growth.. Skilled in technical SEO, multilingual optimization, and analytics-driven strategy using Adobe Analytics and Google Analytics. Experienced in leading teams, fostering collaboration, and driving innovation for sustained digital growth.
Overview
13
13
years of professional experience
Work History
Senior SEO Specialist
Eversana Intouch
06.2022 - Current
- Led the development and execution of comprehensive SEO strategies, driving a 25% increase in organic traffic and improved rankings for high-intent keywords—aligning with overall business and marketing objectives.
- Developed long-term SEO roadmaps, ensuring sustainable growth in organic search visibility and traffic while integrating company goals and industry best practices.
- Conducted in-depth site audits, optimizing structure, metadata, internal linking, and Core Web Vitals—resulting in a 20% visibility boost across search engines.
- Implemented international SEO strategies, expanding digital reach, enhancing organic rankings, and driving targeted traffic across global markets.
- Led SEO training initiatives, equipping teams with best practices to ensure a unified, high-impact digital marketing approach.
- Collaborated across departments, aligning SEO with content, paid search, UX, and social teams to execute data-driven campaigns and continuous optimization.
- Contributed to team expansion efforts, assisting in recruitment and agency selection to strengthen the SEO department’s capabilities.
SEO Specialist
Eversana Intouch
06.2019 - 06.2022
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Managed 20 client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
- Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
- Analyzed SEO outreach goals and presented findings to marketing director.
Bilingual Customer Service Supervisor
Mutli Service
09.2015 - 06.2019
- Reduced customer complaints by proactively identifying potential issues and implementing solutions.
- Enhanced customer satisfaction by addressing and resolving complex issues in a timely manner.
- Championed continuous improvement initiatives aimed at enhancing overall operational efficiency within the department.
- Developed comprehensive training materials, ensuring consistent service quality across the team.
- Increased customer engagement through surveys, while implementing campaigns through Constant Contact
Evaluated monthly performance metrics and used data to project future strategies
Coached nine bilingual team members for two years to consistently surpass 95% in their scorecard
Client Service Coordinator
NeuAnalytics
04.2014 - 09.2015
- Maintained detailed records of client interactions, improving account tracking and ensuring seamless transitions among team members, resulting in a 30% reduction in communication gaps.
- Advocated for both company and client interests, strengthening relationships and increasing customer retention by 15% through proactive issue resolution.
- Managed multiple client accounts, prioritizing tasks effectively to meet deadlines while maintaining a 98% accuracy rate in deliverables.
- Provided support to a high volume of customers daily, fostering positive experiences that contributed to a 20% increase in customer satisfaction scores.
- Coordinated four trade shows, boosting company exposure and generating 300+ sales leads, leading to a 10% increase in revenue from event-driven opportunities.
- Led lead acquisition, processing, and follow-up, ensuring timely engagement that resulted in a 25% conversion rate from initial inquiries.
- Utilized Salesforce software to maintain organized and accessible sales and marketing data, enhancing reporting efficiency and reducing data retrieval time by 40%.
- Managed logistics and materials for key initiatives, ensuring smooth execution and operational efficiency.
Marketing Associate
Prizm Creative
04.2012 - 03.2014
- Developed and executed targeted marketing campaigns, driving a 30% increase in brand visibility and audience engagement.
- Strengthened social media presence through strategic content and precise targeting, leading to a 25% growth in followers and a 40% boost in engagement rates.
- Managed 10 high-impact events, enhancing brand exposure and generating new business opportunities.
- Led the design and development of promotional materials, ensuring brand consistency across brochures, flyers, banners, and advertisements—resulting in a 20% improvement in customer recall and recognition.
Education
Graduate Certificate - Project Management
Microsoft
MICROSOFT01-2025
Intermediate Certificate - Technical SEO
HubSpot Academy
HUBSPOT ACADEMY01-2024
Certificate - Digital Marketing
Google Online Classes
GOOGLE01-2022
MBA - International Commerce And Global Marketing
EENI, Global Business School
CAEN, FRANCE01-2011
Chinese Mandarin Certificate - Foreign Languages And Literatures
Xiamen University
XIAMEN, CHINA01-2009
Bachelor of Arts - Foreign Languages
University Paris 10
PARIS, FRANCE01-2007
Skills
- Strategic thinking
- Team leadership
- Excellent communication
- Google search console
- Adobe Analytics
- Technical SEO
- Keyword optimization
- Link building
- Multilingual SEO
- Content Optimization
- Google analytics
- Schema markup
Timeline
Senior SEO Specialist
Eversana Intouch
06.2022 - Current
SEO Specialist
Eversana Intouch
06.2019 - 06.2022
Bilingual Customer Service Supervisor
Mutli Service
09.2015 - 06.2019
Client Service Coordinator
NeuAnalytics
04.2014 - 09.2015
Marketing Associate
Prizm Creative
04.2012 - 03.2014
Graduate Certificate - Project Management
Microsoft
Intermediate Certificate - Technical SEO
HubSpot Academy
Certificate - Digital Marketing
Google Online Classes
MBA - International Commerce And Global Marketing
EENI, Global Business School
Chinese Mandarin Certificate - Foreign Languages And Literatures
Xiamen University
Bachelor of Arts - Foreign Languages
University Paris 10
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