Vaneli Crespo
Chandler,AZ
Summary
Dynamic and creative Marketing Program Manager with over four years of experience leading digital campaigns, event strategies, and brand development initiatives. Skilled in developing and executing marketing plans that drive visibility, engagement, and revenue, with a proven ability to lead teams, identify customer needs, and craft innovative, results-driven strategies. Passionate about making a meaningful impact through purpose-driven marketing and long-term brand growth.
Overview
5
5
years of professional experience
Work History
Marketing Program Manager
Attorneys For Freedom Law Firm
Chandler, USA
08.2023 - Current
- Managed day-to-day operations and timelines for the Marketing Department using Notion.
- Partnered with the Business Development team and external collaborators on campaigns.
- Work with sales to align on lead nurturing and conversion.
- Led logistics and marketing efforts for trade shows and community events, focusing on lead capture.
- Oversaw all SMS and email campaigns, optimizing engagement and conversions.
- Assisted in rebranding the 'Attorneys on Retainer' membership and launching 'The AOR Association.'
- Served as the Marketing Department Chair, guiding strategy and maintaining creative direction.
Marketing Coordinator
Mak Equipment / Mad Power Motorsports
Chandler, USA
07.2022 - 08.2023
- Produced blog, video, and social content to boost brand awareness and search visibility.
- Designed merchandise, logos, and promotional materials for public events.
- Managed job postings, campaign budgets, and SEO coordination with external vendors.
Marketing Intern
Harmony SKIN
Chandler, USA
02.2020 - 06.2022
- Helped create and grow a social media presence for a local esthetician.
- I designed a simple booking website and ran consistent weekly content across platforms.
- Supported administrative tasks and in-person client interactions.
- Developed content and promotional materials for various campaigns.
Education
Digital Marketing Boot Camp -
Arizona State University
High School Diploma -
Corona Del Sol High School
Skills
- Email and SMS marketing
- Content creation and copywriting
- Event promotion
- Lead generation strategies
- Brand development
- Social media management
- WordPress and Canva proficiency
- Adobe software skills
- Affiliate marketing
- Google Ads and Facebook Ads management
- SocialPilot utilization
- Trello and Notion organization
- Salesforce CRM knowledge
- Visual storytelling techniques
- Collaborative campaign execution
- Problem-solving abilities
- Team leadership skills
- Project management expertise
- Written communication proficiency
- B2B marketing strategies
Timeline
Marketing Program Manager
Attorneys For Freedom Law Firm
08.2023 - Current
Marketing Coordinator
Mak Equipment / Mad Power Motorsports
07.2022 - 08.2023
Marketing Intern
Harmony SKIN
02.2020 - 06.2022
Digital Marketing Boot Camp -
Arizona State University
High School Diploma -
Corona Del Sol High School
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