Vanessa Agreda
Jasper,USA
Summary
Accomplished marketing leader with a proven track record in driving growth and boosting profits. Articulate and driven leadership style, bringing high energy and an engaging personality to the table. Skilled at motivating individuals to maximize their performance and exceed business objectives.
Overview
11
11
years of professional experience
Work History
Brand Manager
American Eagle Outfitters, Inc
05.2023 - Current
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
Manager International Contract Administration
American Eagle Outfitters, Inc
08.2021 - 04.2023
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Cross-trained existing employees to maximize team agility and performance.
Associate Brand Manager
American Eagle Outfitters, Inc
08.2017 - 08.2021
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Conducted regular competitor analyses to stay ahead of industry trends and maintain a cutting-edge approach to marketing initiatives.
- Implemented social media strategies that expanded online presence and drove engagement with target audiences.
- Refined packaging designs to better communicate product benefits and enhance shelf appeal.
Business Development Coordinator
American Eagle Outfitters, Inc
03.2014 - 07.2017
- Collaborated with cross-functional teams to develop innovative strategies for business growth.
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
- Coordinated trade show appearances including booth design, staffing, and promotional materials to maximize company exposure and generate leads.
- Managed a portfolio of existing clients, consistently exceeding sales targets and maintaining high levels of client satisfaction.
Post-Graduated Intership
American Eagle Outfitters, Inc
06.2013 - 02.2014
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Education
Certificate - Fashion Industry Essentials
Parsons The New School For Design
New York, NY11.2021
MBA -
LIM College
New York, NY05.2013
BBA - Marketing
Universidad Metropolitana
Caracas, Venezuela06.2009
Skills
Market Analysis
Partnership Development
Sales Support
Brand strategy
Marketing expertise
Brand positioning
Performance monitoring
Category growth
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Brand Manager
American Eagle Outfitters, Inc
05.2023 - Current
Manager International Contract Administration
American Eagle Outfitters, Inc
08.2021 - 04.2023
Associate Brand Manager
American Eagle Outfitters, Inc
08.2017 - 08.2021
Business Development Coordinator
American Eagle Outfitters, Inc
03.2014 - 07.2017
Post-Graduated Intership
American Eagle Outfitters, Inc
06.2013 - 02.2014
Certificate - Fashion Industry Essentials
Parsons The New School For Design
MBA -
LIM College
BBA - Marketing
Universidad Metropolitana
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