Vanessa Anderson
New York,NY
Summary
Experienced marketing professional with a passion for building brands through storytelling, social campaigns, and integrated marketing.
Overview
3
3
years of professional experience
Work History
Senior Brand Marketing Manager - Innisfree
Amore Pacific
12.2022 - Current
- Develop & execute brand marketing calendar including brand campaign launches, promotional activities, sampling initiatives, and manage all consumer touchpoints alongside 2 direct reports
- Lead development of 360 go to market plan & evaluate results of each launch with a wrap report
- Ideate compelling content for Instagram feed, stories, reels & TikTok in partnership with Social
- Manage influencer strategy, always-on seeding, launch campaigns, & paid partnerships
- Lead all photoshoot briefs along with all paid, organic & digital briefs for each launch
- Launched college brand ambassador program of 200 generating 1M views & $25k sales monthly
- Lead and ideate consumer brand event strategies in partnership with cross-functional teams
- Build influencer network & manage PR & influencer strategy in tandem with cross-functionals
E-Commerce Marketing Manager
EleVen By Venus Williams
10.2021 - 12.2022
- Oversaw all website efforts for EleVen via Shopify & grew E-Commerce business +80% to LY
- Managed yearly budget, tracked & analyzed all site KPIs to help forecast trends & drive revenue
- Managed campaign calendar & directed creative team for all marketing & digital asset needs
- Launched new store theme & managed overall design aesthetic & entire revamped store set up
- Deployed e-mail/SMS campaigns & pulled insights from Klaviyo & Attentive for all A/B testing
- Managed retention & acquisition strategy, site SEO management & affiliate/influencer programs
- Managed brand CRM list & led segmenting strategy across all consumer touchpoints
- Monthly management of digital marketing scorecard to measure all team KPIs & ROI
- Managed, in partnership with digital agency, online ad spend (Meta, Google search, display ads)
- Managed logistics & marketing needs for tradeshows & events for EleVen & Venus Williams
- Bernard
Creative Marketing/E-Commerce Manager
Bernard Chaus, 1.STATE
06.2020 - 10.2021
- Created 1.STATE website via Shopify & managed all content & website management
- Produced, styled & directed all photoshoots in tandem with managing a creative team
- Grew 1.STATE website sales +100% to LY & social following up 50% to previous year
- Managed all social platforms maintaining brand voice & managed marketing content calendar
- Built strong relationships with influencers through organic outreach, campaign participations upwards of $10k+, formal ambassadorships, & executing influencer events for brand awareness
- Presented all creative concepts to the CEO, formulating all go forward proposals & budgets
- Deployed & analyzed all e-mails via Klaviyo, generating a 3% conversion rate
- Analyzed website sales via Shopify & utilized Google Analytics for all A/B testing
Education
Bachelors - Applied Science: Fashion Business Management
FASHION INSTITUTE OF TECHNOLOGY | State University of New York
2018
Skills
- Multi-Channel Marketing Experience
- Marketing Campaign Development
- Influencer Marketing
- Social Media Campaigns
- Strategic Partnerships
- Brand Events
- Consumer Insights
- Affiliate Marketing
- KPI Tracking
- E-Commerce Strategy
- Website Creation
- Content Generation
Applications
- Microsoft Office
- Shopify
- Klaviyo
- Attentive
- Google Analytics
Timeline
Senior Brand Marketing Manager - Innisfree
Amore Pacific
12.2022 - Current
E-Commerce Marketing Manager
EleVen By Venus Williams
10.2021 - 12.2022
Creative Marketing/E-Commerce Manager
Bernard Chaus, 1.STATE
06.2020 - 10.2021
Bachelors - Applied Science: Fashion Business Management
FASHION INSTITUTE OF TECHNOLOGY | State University of New York
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