Vanessa Anderson
Summary
E-commerce professional with keen eye for detail and proven track record in crafting impactful content strategies. Extensive experience in developing and optimizing content for diverse audiences and platforms. Strong focus on team collaboration and achieving results, with flexibility to adapt to changing project needs. Highly skilled in content management systems and deep understanding of consumer behavior.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Site Content Specialist | Luxury Brands
Sound United
06.2024 - Current
- Ideate consumer-first content strategies with the Luxury Brand Manager across Bowers & Wilkins and Marantz regional sites by aligning global brand storytelling with DTC objectives in NA, EU, UK, and APAC.
- Own blog content creation by collaborating with Brand Marketing and Creative Services to deliver timely, campaign-driven editorial that enhances storytelling and drives traffic.
- QA and categorize homepage and landing page campaigns across global markets, ensuring accurate execution that supports sales initiatives and regional marketing goals.
- Manage site updates for 4+ product launches per quarter, ensuring accurate copy, localized content, and proper asset implementation across both brand ecosystems.
Customer Experience Team Lead
Thrive Causemetics
10.2020 - 01.2024
- Conducted regular performance reviews for 5 team members each month, setting achievable goals and implementing action plans for maintaining KPIs.
- Managed all Beauty Advisors, providing guidance and support in escalations to help them reach their full potential.
- Reduced process inconsistencies and effectively trained team members on best practices and protocols through copy toolkit database.
- Investigated fraudulent orders and handled escalations with a customer-first mindset, balancing efficiency with empathy.
- Streamlined scheduling and coverage planning through WorkForce, maintaining optimal service levels across all working channels.
- Analyzed quarterly customer data and presented findings to Product Marketing and Product Development teams; driving strategies that led to a new 18-shade foundation range extension the following year.
- Promoted from Beauty Advisor within 1 year
E-Commerce Asset Coordinator
Thrive Causemetics
10.2020 - 01.2024
- Managed the full launch lifecycle for 165 beauty SKUs across US and CA Shopify sites. Wrote content briefs, provided direction to Designers, QA’d and uploaded assets into the CMS, and conducted Brand Marketing approval meetings for a timely, cohesive execution.
- Drove the full creative website content strategy: re-imagining PDP layouts, integrating a homepage video carousel, and crafting launch-specific visual narratives that boosted engagement and click-through.
- Developed comprehensive reports on asset performance metrics, guiding informed decision-making processes thus leading to homepage optimizations each launch increasing CVR by 3%.
- Implemented a centralized database for improved accessibility to asset information across departments.
- Promoted from Customer Team Lead within 1 year
Beauty Advisor
Thrive Causemetics
10.2020 - 01.2024
- Delivered exceptional omnichannel support (email, chat, social, phone), consistently exceeding resolution targets with a 98% CSAT score across 1,000+ monthly tickets via Zendesk and Conversocial.
- Resolved customer complaints with empathy and efficiency, preserving brand reputation.
- Managed social media engagement across Instagram, Facebook, and TikTok—responding to comments, monitoring brand mentions, and supporting community growth through consistent brand voice.
- Contributed to social media content creation, ensuring brand messaging aligned with campaigns and customer engagement goals.
Beauty Advisor
Sephora
07.2019 - 04.2020
- Provided personalized product recommendations across skincare, makeup, and fragrance through expert product knowledge and strong consultative sales skills.
- Offered in-store makeup application services, contributing to repeat client bookings and consistently surpassing personal and team sales goals.
- Contributed to hitting the store's daily/monthly numbers by building the basket and adding at least one new product to each customer's interaction at cash wrap.
Beauty Advisor
Ulta Beauty
05.2018 - 07.2019
- Partnered with operations managers during opening shifts to execute visual merchandising, organize gondolas, and streamline product setups.
- Surpassed credit card sign-up and loyalty program targets by 5 customers each week, contributing to store revenue and customer retention.
Entertainment Host
Disneyland Resort
05.2015 - 02.2017
- Delivered memorable guest experiences by providing expert knowledge, safety oversight, and problem resolution in high-traffic entertainment zones.
- Recognized on three occasions for exemplary service by both guests and leadership, reflecting strong interpersonal and crisis-resolution skills.
- Handled unexpected situations or changes gracefully, maintaining composure and professionalism under pressure.
Education
BA Communications - Entertainment & Tourism
California State University, Fullerton
05-2016
Skills
- Office Suites expertise: Microsoft Office, Google Workspace
- Platform proficiency: Salesforce, Shopify, Contentful, Zendesk, Slack, WorkForce
- Project management tool proficiency: Asana, Jira, Workfront
- Analytics tool fundamentals: Google Analytics, PowerBI, Mouseflow, SearchSpring, Convert
- Web Development basics: HTML & CSS
- Remedial Photo Editing: Figma, Photoshop, Canva, Photopea
Certification
Google Analytics Certification (Skillshop, 2025)
Soft Skills
- Knows when to pivot, and when to push through
- Visual storyteller
- Calm in chaos
- Advocates for the consumer at every touchpoint
Timeline
Site Content Specialist | Luxury Brands
Sound United
06.2024 - Current
E-Commerce Asset Coordinator
Thrive Causemetics
10.2020 - 01.2024
Customer Experience Team Lead
Thrive Causemetics
10.2020 - 01.2024
Beauty Advisor
Thrive Causemetics
10.2020 - 01.2024
Beauty Advisor
Sephora
07.2019 - 04.2020
Beauty Advisor
Ulta Beauty
05.2018 - 07.2019
Entertainment Host
Disneyland Resort
05.2015 - 02.2017
BA Communications - Entertainment & Tourism
California State University, Fullerton
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