VANESSA BIRD
Syracuse
Summary
Marketing professional with background in managing and executing diverse marketing projects. Known for driving successful campaigns and fostering team collaboration to achieve business goals. Exhibits adaptability and reliability in fast-paced environments, with expertise in strategic planning and project management.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Project Manager
Grand Circle Corporation
07.2024 - Current
- Managed cross-functional teams to ensure seamless collaboration and efficient project execution.
- Increased brand awareness by implementing strategic marketing campaigns and utilizing social media platforms.
- Cultivated a positive work environment that encouraged creativity, innovation, and open communication among team members.
- Oversaw consistent brand messaging across all channels, reinforcing company identity and values.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Streamlined project management processes for improved efficiency and timely completion of tasks.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conducted regular performance evaluations of team members, fostering professional growth and development opportunities.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Digital Marketing Specialist
Schuler-Haas Electric Corporation
11.2022 - Current
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Created content for websites, blogs, social media platforms, and online advertising.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Performed keyword research and analyzed SEO performance of webpages.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
Cashier
Wegmans Supermarket Company
04.2018 - 07.2023
- Operated cash register efficiently and accurately, processed payments by cash, check, credit card, gift card or automatic debit.
- Counted money in cash drawer at the beginning of shift to ensure that amounts were correct and have sufficient change.
- Provided excellent customer service while promoting loyalty programs to increase sales potential.
- Helped customers find specific products, answered questions and offered product advice.
- Greeted customers entering store and responded promptly to customer needs.
- Worked flexible schedule and extra shifts to meet business needs.
- Built relationships with customers to encourage repeat business.
- Restocked and organized merchandise in front lanes.
- Assisted customers with returns, refunds and resolving transaction issues.
Marketing Specialist & Volunteer
Carol M. Baldwin Breast Cancer Research Fund
09.2015 - 11.2018
- Organized promotional events to increase brand awareness and customer engagement.
- Developed marketing strategies for existing products, services and new product launches.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
Education
Bachelor of Science - Marketing & Communications
Nazareth University
Rochester, NY05.2023
Skills
- Customer Segmentation
- Creative Problem-Solving
- Search Engine Optimization (SEO)
- Content Creation
- Multi-Channel Marketing
- Video Editing
- Digital Marketing
- Data Analytics
- Email Marketing Campaigns
- Detail Oriented
- Project scheduling
- Marketing analytics
- Process improvement
- Campaign management
- Web analytics
- Mobile marketing
- Marketing campaigns
- Competitor analysis
Certification
- Google Ads Certification – Google.
- Email Marketing Certification – HubSpot Academy.
- HubSpot Content Marketing Certification - HubSpot Academy.
- Google Analytics Individual Qualification (IQ) - Google.
Timeline
Marketing Project Manager
Grand Circle Corporation
07.2024 - Current
Digital Marketing Specialist
Schuler-Haas Electric Corporation
11.2022 - Current
Cashier
Wegmans Supermarket Company
04.2018 - 07.2023
Marketing Specialist & Volunteer
Carol M. Baldwin Breast Cancer Research Fund
09.2015 - 11.2018
- Google Ads Certification – Google.
- Email Marketing Certification – HubSpot Academy.
- HubSpot Content Marketing Certification - HubSpot Academy.
- Google Analytics Individual Qualification (IQ) - Google.
Bachelor of Science - Marketing & Communications
Nazareth University
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