Summary
Overview
Work History
Education
Skills
Leadership Experience
Hobbies and Interests
Certification
Timeline
Generic

Vanessa Board

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Project Manager

Ironistic
08.2023 - Current
  • Manage and analyze digital campaigns, providing comprehensive reports on campaign performance and leveraging marketing data to drive decision-making
  • Develop tailored strategies and solutions for website development and marketing initiatives, delivering innovative ideas to meet client objectives effectively
  • Enhance client satisfaction scores by 15% through enhanced communication strategies and increased project transparency, fostering stronger client relationships and trust
  • Direct the digital marketing efforts for 23 accounts spanning various industries, ensuring projects were completed within budget and scope, and consistently meeting client expectations.

Digital Marketing Intern

Ironistic
09.2022 - 05.2023
  • Managed 5 credit union clients' projects; assigning tasks, communicating with clients, reviewing, and editing reports
  • Formulated quarterly marketing plans for 3 clients; creating & scheduling social media content and running SEO audits to achieve clients' goals.

Realty Marketing Intern

PenFed Credit Union
05.2022 - 08.2022
  • Increased social media reach by 148%, by consistent and engaging posting, resulting in heightened brand awareness
  • Supported the new naming process of a Salesforce CRM tool for real estate agents
  • Planned trade shows and conventions; developing social media strategies to engage attendees
  • Presented a capstone project to the CEO & Board of Directors; recommending ways for the company to improve member engagement and user experience.

Digital Marketing Specialist

ECCA Payroll/Benefit Providers
04.2021 - 07.2021
  • Increased sales of payroll & healthcare services through email campaigning
  • Boosted social media presence, by engaging with audience, leading to the acquisition of 5 new insurance customers
  • Created a website and assisted in the launching of another; making enhancements with WordPress.

Education

Bachelor of Science in Business Administration - Marketing Management; Digital Marketing Strategy

Virginia Tech, Pamplin College of Business
Blacksburg, VA
05.2023

Skills

  • SEO
  • PPC Campaigns
  • Event Planning
  • Strategy
  • Content Management and Creation
  • Marketing Analytics
  • Spanish (Intermediate)

Leadership Experience

Tri Delta Sorority - Public Relations and Marketing Assistant - Organized video shoots, photoshoots, and social creation to garner new student interest

Hobbies and Interests

  • Travel
  • Music
  • Social Media
  • Networking
  • Pickleball

Certification

  • Google Ads - Measurement Certification
  • Google Analytics Certification

Timeline

Marketing Project Manager

Ironistic
08.2023 - Current

Digital Marketing Intern

Ironistic
09.2022 - 05.2023

Realty Marketing Intern

PenFed Credit Union
05.2022 - 08.2022

Digital Marketing Specialist

ECCA Payroll/Benefit Providers
04.2021 - 07.2021

Bachelor of Science in Business Administration - Marketing Management; Digital Marketing Strategy

Virginia Tech, Pamplin College of Business

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Vanessa Board