Vanessa Chiu
Greater Los Angeles,CA
Summary
Dynamic marketing and communications professional skilled in bridging creative marketing with operational performance to deliver exceptional ROI. Expertise in crafting compelling brand stories and connecting niche audiences and mass markets through strategic campaigns and community-focused initiatives. Proven success in organizing large-scale brand activation events, spearheading fundraising campaigns, curating experiential marketing initiatives, and executing national marketing campaigns. Skilled in blending strategic planning, storytelling, and execution to achieve measurable success.
Overview
20
20
years of professional experience
Work History
Marketing Director
Complex NTWRKS
07.2023 - 01.2025
- Spearhead marketing strategies for ComplexCon, overseeing branding, communications, and digital marketing to elevate the event's cultural impact.
- Lead cross-functional teams to drive engagement through social media, PR, influencer partnerships, and experiential marketing.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
ComplexCon Strategic Marketing Director
Reed Exhibitions
01.2017 - 01.2020
- Led marketing and branding strategies for a consumer-facing festival that blended pop culture, art, fashion, music, and more, with events in New York and Chicago.
- Increased website traffic by 45%, grew social media following by 160%, and boosted digital newsletter open rates by 25%.
- Developed and executed a proactive PR plan, generating extensive media coverage and engagement, resulting in 5.6M earned impressions, 54.1M social impressions, and 15M total views.
- Curated 200+ vendor brand drops and attracted 60K attendees, influencers, and celebrities, contributing to $25M in retail sales.
- Built relationships with key influencers, talent, and tastemakers, collaborating with PR agencies and creative teams.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
PR & Strategic Marketing Director
Agenda Show
01.2013 - 01.2019
- Led PR and social media efforts to grow interest in this youth lifestyle trade event, managing relationships with 500+ brands, influencers, and sponsors.
- Successfully launched Agenda WMNS, expanding the event's offerings and attracting key retail partners and industry players.
- Built strong relationships with industry professionals and influencers.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Conducted market research to identify new opportunities and target markets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Capsule Show Marketing Director
Reed Exhibitions
01.2016 - 01.2017
- Designed and executed global B2B fashion trade event marketing strategies, driving social media engagement growth by 500% and expanding the event database to 90K.
- Increased retailer attendance through strategic communications and launched a successful LA-based event, attracting 5,000+ attendees and industry influencers.
- Created content and promotional materials to drive engagement and conversions.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
Axis Show Director/Agenda Sales & Communications
Reed Exhibitions
01.2013 - 01.2016
- Created and launched a biannual B2B women's fashion trade event, growing the database to 92K industry recipients.
- Developed targeted marketing, PR, and sponsorship strategies to attract high-level industry partnerships.
- Discovered and maintained brand relationships with 1,000+ youth lifestyle/fashion brands at the B2B trade event.
- Coordinated and oversaw all PR and communications efforts.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
US Marketing and PR Manager
Insight Clothing
01.2005 - 01.2013
- Built annual US national marketing initiatives aligned with integrated global objectives.
- Managed the annual marketing budget and directed wholesale retail partnerships, creating innovative experiences to support seasonal initiatives.
- Built ambassador teams and influencer communities to drive brand awareness.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Developed innovative marketing and PR strategies.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Communicated with media weekly to build relationships and optimize press coverage.
Education
Bachelor of Arts - Minority Studies
San Francisco State University
San Francisco, CASkills
- Creative problem solver
- Experience In Creating Memorable Experiences
- Strategic Planning
- Consumer Marketing
- Brand Management
- B2B & B2C
- Cross-functional collaboration
- Digital & Traditional Channels
- Social Media
- Strategic Partnerships
- Product Marketing
- Agency Management
- Sales & Marketing
- Brand Storytelling
Websites
Timeline
Marketing Director
Complex NTWRKS
07.2023 - 01.2025
ComplexCon Strategic Marketing Director
Reed Exhibitions
01.2017 - 01.2020
Capsule Show Marketing Director
Reed Exhibitions
01.2016 - 01.2017
Axis Show Director/Agenda Sales & Communications
Reed Exhibitions
01.2013 - 01.2016
PR & Strategic Marketing Director
Agenda Show
01.2013 - 01.2019
US Marketing and PR Manager
Insight Clothing
01.2005 - 01.2013
Bachelor of Arts - Minority Studies
San Francisco State University
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