Vanessa Duffy
Venice,California
Summary
Results-driven Digital Marketing & Advertising Specialist with 14 years of experience creating and managing high performing campaigns across multiple channels. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies.
Overview
15
15
years of professional experience
Work History
Digital Marketing & Advertising Specialist
Limitless Media Consulting
05.2023 - Current
- Increased brand awareness by developing and implementing strategic advertising campaigns for clients.
- Generated revenue growth by securing new clients and expanding services for existing accounts.
- Enhanced client relationships through consistent communication and providing creative solutions for their advertising needs.
- Collaborated with graphic designers to create visually appealing advertisements that resonated with target audiences.
- Identified key market trends and adjusted advertising strategies accordingly to maximize impact and reach.
- Delivered measurable results for clients by closely monitoring campaign performance and making data-driven optimizations.
- Managed budgets effectively, allocating resources strategically across various advertising channels.
- Created persuasive copywriting materials tailored specifically towards each client''s industry verticals while maintaining a consistent tone of voice.
- Developed, proofread and edited copy for adherence to brand standards and voice.
Digital Marketing & Advertising Specialist
FoxyBae Hair
10.2019 - 05.2023
- Increased revenue by 200% at 3.5 ROI in first 90 days through strategic advertising tactics.
- Increased brand awareness by developing and implementing strategic advertising campaigns.
- Streamlined internal processes, resulting in increased efficiency within the advertising department.
- Collaborated with graphic designers to create visually appealing advertisements that resonated with target audiences.
- Delivered measurable results for clients by closely monitoring campaign performance and making data-driven optimizations.
- Managed 6-figure budgets effectively, allocating resources strategically across various advertising channels.
- Spearheaded successful product launches with comprehensive marketing plans that included print, digital, and social media platforms.
- Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns from concept to completion.
- Mentored junior team members, fostering a collaborative work environment that encouraged professional development and skill-building opportunities.
- Implemented customer retention programs through email and sms marketing initiatives.
- Led and maintained digital efforts for FoxyBae thru a year-long due diligence and acquisition process leading to the company sale at 35 million.
Digital Marketing & Advertising (Freelance)
Sahajan Skincare
07.2020 - 12.2022
- Increased revenue by 560% in the first 90 days at a 3.2 ROI through strategic marketing tactics.
- Developed and executed marketing plans such as advertising campaigns, promotions and email marketing.
- Monitored and optimized advertising campaigns using Facebook, Instagram and Google.
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
- Directed creative aspects of advertising campaigns.
Digital Marketing & Advertising Specialist
King's Hawaiian
07.2019 - 05.2020
- Created their Digital Marketing Playbook.
- Increased brand awareness by developing and implementing paid advertising and influencer marketing campaigns.
- Generated 80% revenue growth for ecom store by promoting products through digital omnichannel tactics.
- Streamlined internal processes, resulting in increased efficiency within the marketing department.
- Enhanced marketing strategies through the analysis of audience behaviors, preferences, and trends.
- Collaborated with creative agency by writing briefs and objectives for campaigns.
- Measured campaign success with tools like IRi and Google Analytics
Digital Marketing & Advertising Specialist
Dog Haus
06.2016 - 06.2019
- Built Digital Marketing department from ground up; created profiles and optimized across platforms.
- Created the Digital Grand Opening Deck that took the brand from 7 stores to 50+.
- Guided franchisees through digital processes and training for their store opening.
- Managed budget effectively, allocating resources strategically across various advertising channels.
- Devised strategies for national and hyper-local campaigns, leveraging market insights for 30+ store openings and 50+ events averaging over 200% ROI.
- Implemented email and sms strategies to increase customer retention, enabling investment growth.
- Collaborated with celebrity chefs and national partners on creative and messaging for promotions.
Digital Marketing & Advertising Specialist
The Playhouse Group
01.2012 - 06.2016
- Developed marketing strategies for 8 accounts: Playhouse Nightclub, Sound Nightclub, Calle Tacos, Joe’s Pizza, Joe's Pizza Truck, Romanov Lounge, Chi Dynasty, Charlie’s Pantry.
- Analyzed industry trends and created campaigns to meet quarterly goals and brand initiatives.
- Created and executed digital advertising campaigns for the nightclubs that resulted in pre-selling up to 70% of tickets.
- Collaborated with DJ's and artist teams on social campaigns and creative activations.
- Coordinated the production of live event coverage that increased social media engagement by 150-300%.
- Identified slow times for the restaurants and implemented offers that increased store walk-throughs 15-20% during target times.
- Produced a catering program and strategy that generated an additional $6k-$15k in monthly revenue.
- Mentored junior team members and interns on skill building opportunities.
Digital Marketing & Events
Tokyo Delve's
07.2009 - 10.2011
- Oversaw client booking, data management and email marketing
- Developed strong relationships with clients, leading to repeat business and increased revenue.
- Boosted brand visibility by implementing effective SEO strategies and optimizing website content.
- Increased brand awareness through engaging social media content. Maintained online reputation by promptly responding to online reviews on Yelp and Google
- Created a birthday campaign that increased weekday foot traffic by 18%.
- Launched a local business lunch promo that resulted in a 25% increase weekday take-out orders.
- Developed catering and pre-fix menu for groups, special events and holidays.
- Pre-sold the fixed menus for large dine-in groups which dramatically increased operational flow and efficiency during the extremely busy weekends with shows.
Skills
- Facebook / Instagram Ads
- Google Adwords & Analytics
- TikTok Ads
- Campaign Development & Execution
- Digital Strategy
- E-Commerce Strategies
- GTM & Launch Strategy
- Creative Development
- SEO Optimization
- Project Management
- Data, Research & Analytics
- Budget Management
- Email & SMS Marketing
- Influencer Partnerships
- Team Leadership & Development
Timeline
Digital Marketing & Advertising Specialist
Limitless Media Consulting
05.2023 - Current
Digital Marketing & Advertising (Freelance)
Sahajan Skincare
07.2020 - 12.2022
Digital Marketing & Advertising Specialist
FoxyBae Hair
10.2019 - 05.2023
Digital Marketing & Advertising Specialist
King's Hawaiian
07.2019 - 05.2020
Digital Marketing & Advertising Specialist
Dog Haus
06.2016 - 06.2019
Digital Marketing & Advertising Specialist
The Playhouse Group
01.2012 - 06.2016
Digital Marketing & Events
Tokyo Delve's
07.2009 - 10.2011
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