Vanessa Felipe-Morales
Cincinnati,OH
Summary
Experienced professional with strong track record in leveraging social media platforms to drive engagement and brand growth. Adept at crafting compelling content, analyzing performance metrics, and implementing strategies that align with business goals. Highly collaborative team player focused on delivering consistent results and adapting to evolving digital landscapes. Equipped with skills in content creation, community management, and data-driven decision-making.
Overview
23
23
years of professional experience
Work History
CEO
VFM Digital Marketing
03.2023 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Fostered strong relationships with industry partners to expand business opportunities.
Digital Marketing and Social Media
Blueridge Restaurant Group
08.2021 - Current
- Manage all 4 brands' Facebook and Instagram accounts
- Increased engagement by 340% YTD
- Graphics and content for 80+ posts per month
- Monthly digital ads
- Create and disseminate 11+ newsletters per month
- Event management for our loyalty members
- Maintain relations with local news outlets
- Press releases for publication as necessary
- Internal communications and branding initiatives
- Cross-promotional partnerships
- Creative direction for all photo and video shoots
SEO and Content Marketing Specialist
Nex Flow USA
05.2017 - 08.2021
- Wrote long-form articles and blog posts that showcased thought leadership in the industry.
- Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.
- Developed a comprehensive editorial calendar to streamline content creation and publication processes.
- Increased audience engagement by creating and implementing innovative content marketing strategies.
- Developed email marketing campaigns that drove customer engagement and lead generation efforts.
- Boosted brand awareness through the development of compelling social media content and campaigns.
Marketing Coordinator
Endodontic Partners
12.2019 - 07.2020
- Developed visually engaging marketing materials to support product launches and promotions.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Increased customer engagement through the creation of compelling social media content and strategies.
Client Service Specialist
McCabe Media
04.2017 - 11.2017
- Identified target markets and tailored messages for nearly 20 client-partners
- Introduced analytics tools to identify key business drivers and assess impact of investments
- Created weekly and per-project insight analysis reports
- Maintained separate, comprehensive marketing plans for each client-partner
- Constant communication and negotiation with current and potential client-partners, written and verbal
- Extensive data entry to create and maintain multiple databases for internal use
- Prepared weekly impact reports for nearly 20 client-partners
- Coordinated multiple, concurrent projects with strict time management
Event Coordinator
Luxottica Group
01.2015 - 01.2017
- Coordinated more than 5,000 concurrent events (500 -15,000 attendees) for prospective clients
- Served as liaison between account managers, event presenters, and vendors
- Created more than 300 customized sales brochures using Adobe InDesign within a span of one month
- Learned and then created a 250-page illustrated instruction manual for mobile marketing initiative
- Gathered and interpreted event data for future planning and evaluating purposes
Assistant Director of Marketing
Elements Massage
01.2015 - 10.2015
- Tripled revenue MTD for 3 consecutive months
- Developed copy for print and digital marketing campaigns
- Coordinated and ran frequent events successfully within strict time parameters
- Spearheaded communications campaigns to maintain strong client relations
- Built and maintained partnerships with local companies for event venues
- Data entry to record customer experience
Assistant Director of Marketing and Events
Phillips Edison & Company
04.2013 - 12.2013
- Organized and operated events; 36 events with 200-300 attendees, proprietors, and sponsors
- Designed, disseminated, and analyzed customer feedback surveys
- Presented preliminary insights report based on research findings from 600+ qualitative surveys
- Created comprehensive marketing campaign based on primary research
- Conducted thorough market research to identify opportunities for growth and expansion.
PR Intern
Anthony Munoz Foundation
08.2012 - 12.2012
- Recruited 300+ volunteers and participants for events and programs
- Coordinated activities with event affiliates
- Assisted in orchestrating and operating multiple large events with 200-2,000 participants
- Served as Spanish-speaking liaison for Hispanic Character Camp
- Input, tracked and analyzed data in Excel and Raiser's Edge for future events
Account Coordinator (intern)
The Eisen Agency
05.2012 - 09.2012
- Created media strategy for start-up nonprofit organization, go Vibrant
- Facilitated client exposure at the Taste of Cincinnati
- Built partnerships with local media outlets
- Published News Releases and Media Alerts for client exposure
Office Manager
Chief of Urology, Mercy Mt. Airy
06.2002 - 12.2011
- Ordered office and medical supplies
- Trained and managed new employees
- Updated technological systems
- Assisted in medical procedures
- Performed all basic secretarial work including transcription, appointment-making, customer service, and billing inquiries
- Assisted in marketing and PR negotiations for publicity and recognition of the doctor's advancements in an emerging medical technology: Cryotherapy
Education
MBA - Marketing, Business Intelligence
Xavier University
Cincinnati, OH01.2017
Bachelor of Arts - Public Relations, Advertising, and Applied Communication
Xavier University
Cincinnati, OH01.2013
Skills
Social media strategy
Content marketing
Brand storytelling
Content strategy development
SEO proficiency
WordPress management
Problem-solving
Teamwork and collaboration
Detail-oriented
Email Campaign Management
Languages
Spanish
Limited Working
Timeline
CEO
VFM Digital Marketing
03.2023 - Current
Digital Marketing and Social Media
Blueridge Restaurant Group
08.2021 - Current
Marketing Coordinator
Endodontic Partners
12.2019 - 07.2020
SEO and Content Marketing Specialist
Nex Flow USA
05.2017 - 08.2021
Client Service Specialist
McCabe Media
04.2017 - 11.2017
Event Coordinator
Luxottica Group
01.2015 - 01.2017
Assistant Director of Marketing
Elements Massage
01.2015 - 10.2015
Assistant Director of Marketing and Events
Phillips Edison & Company
04.2013 - 12.2013
PR Intern
Anthony Munoz Foundation
08.2012 - 12.2012
Account Coordinator (intern)
The Eisen Agency
05.2012 - 09.2012
Office Manager
Chief of Urology, Mercy Mt. Airy
06.2002 - 12.2011
MBA - Marketing, Business Intelligence
Xavier University
Bachelor of Arts - Public Relations, Advertising, and Applied Communication
Xavier University
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