Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Additional Information
Timeline
Generic
Vanessa Fleming

Vanessa Fleming

Newport News,VA

Summary

Accomplished sales, marketing, and business development executive with a remarkable track record and extensive experience in fast-paced organizations and start-up environments. Adds value to organizations through the development of strategic partnerships and client relationships, exceeding sales goals, and leading with a strategic growth mindset combined with emotional intelligence. Additional skills include product and project management, content creation, and exceptional presentation skills. Keen understanding of how to market to multiple audiences across numerous platforms while remaining nimble, curious, and success-focused.

Overview

15
15
years of professional experience

Work History

Media Sales Representative (Part-Time)

Chicago Reader
03.2022 - Current
  • Utilizes CRM tools like Apollo.io and SalesForce for successful prospecting and account management
  • Increases sales by 15% month-over-month through strategic and consultative sales techniques
  • Craft engaging and informative content that optimizing lead generation and outbound sales email sequences
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

Digital Sales and Marketing Strategist

Richmond Times-Dispatch (Lee Enterprises)
07.2021 - 02.2022
  • Developed comprehensive digital marketing plans for clients' brand goals that included: SEM, SMM, SEO, OTT, programmatic advertising, and email marketing that integrated keyword and market research
  • Empowered and led team of 7 sales representatives and marketing executives through training on digital products to develop sales acumen
  • Managed revenue of $750k/year and increased digital revenue by 20% YoY through new business and discovering holes in existing business
  • Led client experience through full cycle process from discovery to implementation and execution, to campaign analysis and wrap
  • Utilized Google Analytics to analyze campaign effectiveness and accuracy and to inform continual adjustments for increased performance and results

Media Sales Representative

Virginia Media - A Division Of Tribune Publishing
05.2019 - 03.2021
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling
  • Conducted a total of 10 sales presentations a week, including 4 new business
  • Increased accounts by upwards of 25% year-over-year by nurturing relationships through accountability
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results

Digital Content Consultant

Freelancer
04.2013 - 04.2019
  • Created content in forms of copywriting for websites, blogs, social media, PPC campaigns, and ghostwriting for over 20 activity-based, wellness clients
  • Tracked, analyzed, and reported data on digital marketing campaign performance, and utilized data to inform strategic consultation for growth
  • Managed Website, Social Media, and Google Ads PPC Non-Profit grant for Virginia Air & Space Center

Digital Producer & Project Manager

ExpandTheRoom, LLC
03.2011 - 03.2013
  • Managed in-agency production on both front end and back end development for large-scale website development contracts greater than $500k
  • Increased team productivity by 15% through negotiating 3rd party contract negotiation
  • Nurtured relationships with 3rd party vendors that supported development projects
  • Strategically developed initiatives with Head of Production and Business Development to develop sales presentations for new and existing clients to help growth of 20% YoY agency client roster

Digital Product Manager

Wenner Media
06.2008 - 10.2010
  • Created Product and Marketing Requirements Documentation for all web content, editorial projects, product roadmaps, and integrated marketing and sales initiatives for Wenner Media properties (Usmagazine.com, Rollingstone.com, Mensjournal.com)
  • Implemented Akamai to handle sudden site growth from 50,000 users per month to 1.2 million users per month
  • Managed CheetahMail promotions email list (5 per week)
  • Monitored progress and success of campaigns through Google Analytics and adjusted promotional efforts accordingly

Education

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

George Mason University
Fairfax, VA

Skills

  • Client Development
  • Microsoft Office 365
  • Google Workspace
  • SalesForce
  • Content Creation & Copywriting
  • Project Management (Asana, Basecamp)
  • Google Analytics
  • Adobe Creative Suite
  • Multi-Channel Marketing & Strategy
  • Associated Press (AP) Style

Accomplishments

  • Achieved Q1, Q2, Q3, & Q4 2020 Digital Sales Representative of the Quarter by achieving 131% of digital goal overall for 2020 and 241% of digital goal for p12 at Virginia Media.
  • Empowered and led team of 7 sales representatives and marketing executives through training on digital products to develop sales acumen at Richmond Times-Dispatch.
  • Founder of The Kindred Champion (est. Feb 2022). A platform for women's health advocacy. A mixture of personal essays, comedic parodies of women's health journeys, and creating connections for people who feel alone and lost in the abyss of invisibleness of women in health treatment.

Affiliations

Founder of The Kindred Champion (est. Feb 2022)

https://www.facebook.com/kindredchampion

A platform for women's health advocacy. A mixture of personal essays, comedic parodies of women's health journeys, and creating connections for people who feel alone and lost in the abyss of invisibleness of women in health treatment.

Additional Information

  • Improv and Sketch Comedy Teacher, Team Creator and Leader (2021 - Present)
  • Improv and Sketch Comedy Performer (2018 - Present)
  • Sketch Comedy Writer (2019 - Present)
  • Teacher, Yoga (2011 - 2019)


Timeline

Media Sales Representative (Part-Time)

Chicago Reader
03.2022 - Current

Digital Sales and Marketing Strategist

Richmond Times-Dispatch (Lee Enterprises)
07.2021 - 02.2022

Media Sales Representative

Virginia Media - A Division Of Tribune Publishing
05.2019 - 03.2021

Digital Content Consultant

Freelancer
04.2013 - 04.2019

Digital Producer & Project Manager

ExpandTheRoom, LLC
03.2011 - 03.2013

Digital Product Manager

Wenner Media
06.2008 - 10.2010

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

George Mason University
Vanessa Fleming