Summary
Overview
Work History
Education
Skills
Timeline
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Vanessa Hazelton

Summary

Highly motivated professional with over 20 years of extensive marketing communications experience and knowledge in various industries - pharmaceutical/healthcare, telecommunications, packaged goods, hotel/hospitality, and all aspects of professional and consumer promotional planning

Overview

25
25
years of professional experience

Work History

Household Manager, Aka "SAHM"

Hazelton Household
Stuart, FL
04.2014 - Current
  • Managed multiple schedules, budgets, meal planning and routines to best suit all family members
  • Volunteered at school fundraisers and served as "Room Mom" each year
  • Coordinated mom's groups and educational / social activities for children and networking for moms in multiple residing cities
  • Member of Junior League of the Palm Beaches
  • Top sales person for an online gift boutique business for 2 years

Associate Director, MS Patient Services Strategy

Novartis Pharmaceuticals
East Hanover, NJ
04.2013 - 04.2014
  • Developed strategic recommendations and implementation plans for patient support services
  • Collaborated and partnered with cross-functional stakeholders to meet brand objectives, including US Market Access, Commercial Operations, Marketing, Patient Advocacy, Sales, Compliance, Legal, Medical and Market Analytics along with external customers and stakeholders
  • Built performance dashboards and interpreted hub data for purposes of assessing market trends, program utilization, and performance against defined KPIs and "Customer First" business approach
  • Responsible for successful design, implementation and operational excellence of all patient reimbursement support programs via results-driven management of external support agencies and vendors

AD, Marketing Communications/Promotional Planning

Novartis Pharmaceuticals
East Hanover, NJ
03.2007 - 03.2013
  • Supported several product launches and brands throughout the years in this role, including Gilenya, ILARIS, Extavia, Customer-Driven Models for the Field Force, BP Success Zone and the associated Nurse Program
  • Directed marketing projects with partner agencies through conceptual planning, schedule management and final implementation ie; marketing copy, images, videos, emails and all internal and external supporting collateral
  • Served as Field Force Liaison for the regions to pull through key initiatives via team presentations and training at sales meetings
  • Developed insights on marketing campaigns and day-to-day operations to assess performance against goals and brand strategy
  • Built and strengthened strategic relationships with Senior Leadership, vendors, advertising agencies and leading industry partners, while managing a team of 5 marketing communication managers
  • Contributed expertise and worked closely with Compliance & Legal Departments to ensure accuracy of all regulations and SOPs

Account Group Supervisor, Ogilvy Worldwide

Ogilvy CommonHealth Worldwide
Parsippany, NJ
11.2004 - 03.2007
  • Responsible for driving the strategy on multiple brands while overseeing quality and successful implementation of all programs and tactics
  • Senior account lead for launch of Symbicort, ZOOM!, ENJUVIA, Aldara, and Nestle Infant Nutrition brands, developing innovative concepts and tactics for patients, professional targets, sales meetings, training, and market research
  • Oversaw DRTV production, website enchantments, call center script development, as well as budget management tools to meet 2% scope of work variance for agency Clients
  • Devised new promotional approaches to boost customer numbers and market penetration while enhancing consumer engagement, driving growth, and resulting in a positive ROI, both digital and offline
  • Collaborated with internal teams to streamline operations across materials handling, production and shipping
  • Developed quality-driven team culture to boost performance, morale and efficiency while maintaining highly satisfied team

Account Supervisor

DVC Worldwide Agency
Morristown, NJ
03.1998 - 11.2004
  • Solid professional accomplishments throughout my 6 years at DVC, starting out as an Account Executive
  • Lead account manager for Pfizer's Listerine Whitening product launch, AT&T Sponsorships and Partnerships Business, AT&T / NBA Ultimate FanZone Promotion, AT&T Co-Marketing Hotel Program, Nabisco and Pillsbury
  • Extensive knowledge in promotional areas of co-marketing, sponsorships, retail partnerships, print, TV, radio, DM, sweepstakes administration, production, market research and team management

Education

Bachelor of Arts - Communication Studies

Montclair State University
Montclair, NJ

Skills

  • Dedicated team leader with excellent organizational, interpersonal, time management, planning, and problem-solving skills
  • Outstanding written / oral presentation skills combined with a strong strategic & analytical ability
  • Ambitious, outgoing and creative nature with a desire for leadership opportunities in a positive, results-driven culture
  • Ability to excel in high-pressure environments that require flexibility , pro-activity and solution-oriented thinking

Timeline

Household Manager, Aka "SAHM"

Hazelton Household
04.2014 - Current

Associate Director, MS Patient Services Strategy

Novartis Pharmaceuticals
04.2013 - 04.2014

AD, Marketing Communications/Promotional Planning

Novartis Pharmaceuticals
03.2007 - 03.2013

Account Group Supervisor, Ogilvy Worldwide

Ogilvy CommonHealth Worldwide
11.2004 - 03.2007

Account Supervisor

DVC Worldwide Agency
03.1998 - 11.2004

Bachelor of Arts - Communication Studies

Montclair State University

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Vanessa Hazelton