Vanessa Headland
Denver,CO
Summary
I am a Sales and Marketing Professional with over 15 years experience in Field Sales and Key Account Management. I have a strong background in customer service, and I am highly skilled in building relationships with clients and developing tailored solutions to meet their needs. I consider myself to be an enthusiastic, highly motivated, detail oriented, team player.
Overview
17
17
years of professional experience
Work History
FIELD SALES MANAGER
PolyConcept North America
03.2015 - Current
- Driving business growth: increase territory sales by developing and implementing effective sales strategies within assigned accounts.
- Building relationships: establish strong client relationships through consistent communication and excellent customer service.
- Analyzing sales data: analyze sales statistics to determine sales potential and growth categories for 40 targeted accounts. Conduct quarterly business reviews.
- Marketing and education: conduct presentations and secure meetings with AE's to market new products and services to clients. Attend industry events and trade shows.
- Customer Satisfaction and resolution: ensure customers are satisfied with the company's offerings and that their needs are met through our products and services. provide conflict resolution when needed.
BUSINESS DEVELOPMENT EXECUTIVE
RuMe, Inc.
Centennial, CO
04.2013 - 03.2015
- Business Development: identify and create pipeline of new distributor partners through market research and networking. Add 50 new accounts to customer list.
- Networking: target and attend industry events and shows within assigned region, to gain exposure in the market. Secure meetings and conduct presentations within new accounts.
- Client retention: establish and maintain relationships with top performing Account Executives within each account.
- Educate: Consult and uncover projects with customers to provide solutions for optimal brand exposure.
KEY ACCOUNT MANAGER
SHERPANI
Boulder, CO
02.2011 - 03.2013
- Sales Strategy: manage sales strategies and revenue goals with buyers/executives for all National Key Accounts (REI, MEC, Scheels, Sportsman's Warehouse, Macys, Amazon, Zappos, Ebags).
- Lead communication: facilitate communication between client and key department heads to optimize efficiencies and execute on all product deliverables, including reports and sell through data.
- Marketing: identify and develop marketing collateral and strategies for industry events nationally and globally to gain market share and exposure.
- Research: conduct research and analysis on competition and trends in the outdoor bag channel, reevaluate GTM strategy as needed.
OPERATIONS/MARKETING MANAGER
SHERPANI
Boulder, CO
02.2010 - 02.2011
- Marketing: manage all visual components of the company; photo shoots, catalog design, photo archive, website appearance and art.
- Communication: assist in product development and purchasing between the corporate office and Vietnam office/personnel.
- Ecommerce: analyze results and engagement for all online marketing campaigns, make recommendations for optimization.
- Operations: work closely with fulfillment centers and order processing on all purchase orders for Key Accounts.
EXECUTIVE/PROJECT COORDINATOR MARKETING
Sports Authority
Denver, CO
12.2007 - 01.2009
- Administration: provide support to the Senior Vice President of Marketing.
- Communications management: answering phone calls, taking messages, and directing calls to the executive.
- Planning and scheduling: attend all executive MarComm meetings, distribute correspondence on behalf of SVP and Executive Team to head of departments.
- Events: plan and coordinated internal marketing department events.
Education
Bachelor of Arts -
University of Oregon
Eugene, OR06.2000
Timeline
FIELD SALES MANAGER
PolyConcept North America
03.2015 - Current
BUSINESS DEVELOPMENT EXECUTIVE
RuMe, Inc.
04.2013 - 03.2015
KEY ACCOUNT MANAGER
SHERPANI
02.2011 - 03.2013
OPERATIONS/MARKETING MANAGER
SHERPANI
02.2010 - 02.2011
EXECUTIVE/PROJECT COORDINATOR MARKETING
Sports Authority
12.2007 - 01.2009
Bachelor of Arts -
University of Oregon