Vanessa Headland
Denver,CO
Summary
I am a Sales and Marketing Professional with over 15 years experience in Field Sales and Key Account Management. I have a strong background in customer service, and I am highly skilled in building relationships with clients and developing tailored solutions to meet their needs. I consider myself to be an enthusiastic, highly motivated, detail oriented, team player.
Overview
17
17
years of professional experience
Work History
FIELD SALES MANAGER
PolyConcept North America
03.2015 - Current
- Driving business growth: increase territory sales by developing and implementing effective sales strategies within assigned accounts.
- Building relationships: establish strong client relationships through consistent communication and excellent customer service.
- Analyzing sales data: analyze sales statistics to determine sales potential and growth categories for 40 targeted accounts. Conduct quarterly business reviews.
- Marketing and education: conduct presentations and secure meetings with AE's to market new products and services to clients. Attend industry events and trade shows.
- Customer Satisfaction and resolution: ensure customers are satisfied with the company's offerings and that their needs are met through our products and services. provide conflict resolution when needed.
BUSINESS DEVELOPMENT EXECUTIVE
RuMe, Inc.
04.2013 - 03.2015
- Business Development: identify and create pipeline of new distributor partners through market research and networking. Add 50 new accounts to customer list.
- Networking: target and attend industry events and shows within assigned region, to gain exposure in the market. Secure meetings and conduct presentations within new accounts.
- Client retention: establish and maintain relationships with top performing Account Executives within each account.
- Educate: Consult and uncover projects with customers to provide solutions for optimal brand exposure.
KEY ACCOUNT MANAGER
SHERPANI
02.2011 - 03.2013
- Sales Strategy: manage sales strategies and revenue goals with buyers/executives for all National Key Accounts (REI, MEC, Scheels, Sportsman's Warehouse, Macys, Amazon, Zappos, Ebags).
- Lead communication: facilitate communication between client and key department heads to optimize efficiencies and execute on all product deliverables, including reports and sell through data.
- Marketing: identify and develop marketing collateral and strategies for industry events nationally and globally to gain market share and exposure.
- Research: conduct research and analysis on competition and trends in the outdoor bag channel, reevaluate GTM strategy as needed.
OPERATIONS/MARKETING MANAGER
SHERPANI
02.2010 - 02.2011
- Marketing: manage all visual components of the company; photo shoots, catalog design, photo archive, website appearance and art.
- Communication: assist in product development and purchasing between the corporate office and Vietnam office/personnel.
- Ecommerce: analyze results and engagement for all online marketing campaigns, make recommendations for optimization.
- Operations: work closely with fulfillment centers and order processing on all purchase orders for Key Accounts.
EXECUTIVE/PROJECT COORDINATOR MARKETING
Sports Authority
12.2007 - 01.2009
- Administration: provide support to the Senior Vice President of Marketing.
- Communications management: answering phone calls, taking messages, and directing calls to the executive.
- Planning and scheduling: attend all executive MarComm meetings, distribute correspondence on behalf of SVP and Executive Team to head of departments.
- Events: plan and coordinated internal marketing department events.
Education
Bachelor of Arts -
University of Oregon
Eugene, OR06.2000
Timeline
FIELD SALES MANAGER
PolyConcept North America
03.2015 - Current
BUSINESS DEVELOPMENT EXECUTIVE
RuMe, Inc.
04.2013 - 03.2015
KEY ACCOUNT MANAGER
SHERPANI
02.2011 - 03.2013
OPERATIONS/MARKETING MANAGER
SHERPANI
02.2010 - 02.2011
EXECUTIVE/PROJECT COORDINATOR MARKETING
Sports Authority
12.2007 - 01.2009
Bachelor of Arts -
University of Oregon
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