Vanessa Lu
Orange County,CA
Overview
4
4
years of professional experience
Work History
Marketing Analyst
Umamicart
01.2022 - 01.2024
- Planned, curated, and posted social content across multiple platforms while adjusting strategy resulting in increased Instagram reach by 540%
- Managed content creator to produce engaging videos for advertising campaigns and social media platforms
- Took creative lead in social campaign with Disney team in consideration to brand needs and timeline
- Built up, managed, and maintained relationships within influencer and ambassador programs
Brand Ambassador
Iheartraves
06.2020 - Current
- Successfully promoted brand on social media which averaged 8 conversions in sales per month through refersion links
- Increased brand awareness through social media takeovers, sales and brand promotion
Community and Content Intern
Umamicart
11.2021 - 01.2022
- Analyzed and reported social media and online marketing campaign results
- Created, curated and managed published content across 3+ channels including Instagram, blogs, and email
Social Media Manager
Beacons.AI
09.2020 - 05.2021
- Scheduled and curated content and copy on a weekly/monthly basis to align with social media calendar and business goals and objectives
- Increased and maintained engagement on social media to 10%
- Monitored competitive activity and community platforms to identify potential trends and opportunities
Event Ambassador
Underworld Productions
12.2019 - 04.2021
- Solicited new clients and customers through various sources which include social networking and social media content distribution
- Offered friendly and efficient service to all customers and attended monthly industry events
Education
Bachelor of Arts - Business Economics
University of California, Irvine
Irvine, CA06.2021
Skills
- Proficiency in graphic design platforms: Figma, Canva
- Proficiency in marketing tools: Later, Klaviyo, Gorgias
- Proficiency in software: Microsoft Office, Google Suite
- Understanding of social media platforms: Instagram, Tiktok, Twitter
- Understanding of communication platforms: Notion, Slack, Asana
- Social Media Management
- Email Design
- Content creation
- Copywriting
- Influencer Marketing
- Brand Ambassador Management
Timeline
Marketing Analyst
Umamicart
01.2022 - 01.2024
Community and Content Intern
Umamicart
11.2021 - 01.2022
Social Media Manager
Beacons.AI
09.2020 - 05.2021
Brand Ambassador
Iheartraves
06.2020 - Current
Event Ambassador
Underworld Productions
12.2019 - 04.2021
Bachelor of Arts - Business Economics
University of California, Irvine
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