Vanessa Lu
Orange County,CA
Overview
4
4
years of professional experience
Work History
Marketing Analyst
Umamicart
01.2022 - 01.2024
- Planned, curated, and posted social content across multiple platforms while adjusting strategy resulting in increased Instagram reach by 540%
- Managed content creator to produce engaging videos for advertising campaigns and social media platforms
- Took creative lead in social campaign with Disney team in consideration to brand needs and timeline
- Built up, managed, and maintained relationships within influencer and ambassador programs
Brand Ambassador
Iheartraves
06.2020 - Current
- Successfully promoted brand on social media which averaged 8 conversions in sales per month through refersion links
- Increased brand awareness through social media takeovers, sales and brand promotion
Community and Content Intern
Umamicart
11.2021 - 01.2022
- Analyzed and reported social media and online marketing campaign results
- Created, curated and managed published content across 3+ channels including Instagram, blogs, and email
Social Media Manager
Beacons.AI
09.2020 - 05.2021
- Scheduled and curated content and copy on a weekly/monthly basis to align with social media calendar and business goals and objectives
- Increased and maintained engagement on social media to 10%
- Monitored competitive activity and community platforms to identify potential trends and opportunities
Event Ambassador
Underworld Productions
12.2019 - 04.2021
- Solicited new clients and customers through various sources which include social networking and social media content distribution
- Offered friendly and efficient service to all customers and attended monthly industry events
Education
Bachelor of Arts - Business Economics
University of California, Irvine
Irvine, CA06.2021
Skills
- Proficiency in graphic design platforms: Figma, Canva
- Proficiency in marketing tools: Later, Klaviyo, Gorgias
- Proficiency in software: Microsoft Office, Google Suite
- Understanding of social media platforms: Instagram, Tiktok, Twitter
- Understanding of communication platforms: Notion, Slack, Asana
- Social Media Management
- Email Design
- Content creation
- Copywriting
- Influencer Marketing
- Brand Ambassador Management
Timeline
Marketing Analyst
Umamicart
01.2022 - 01.2024
Community and Content Intern
Umamicart
11.2021 - 01.2022
Social Media Manager
Beacons.AI
09.2020 - 05.2021
Brand Ambassador
Iheartraves
06.2020 - Current
Event Ambassador
Underworld Productions
12.2019 - 04.2021
Bachelor of Arts - Business Economics
University of California, Irvine
Similar Profiles
Justin DongeJustin Donge
Warehouse Associate at UmamicartWarehouse Associate at Umamicart
Chris BooneChris Boone
Distribution Center Manager at UmamicartDistribution Center Manager at Umamicart
Steven G. OfstedahlSteven G. Ofstedahl
Senior Training and Education Specialist at Terumo NeuroSenior Training and Education Specialist at Terumo Neuro
Jasmine QuickJasmine Quick
Licensed Insurance Account Manager at Blackwell Insurance AgencyLicensed Insurance Account Manager at Blackwell Insurance Agency
Hannah LogsdonHannah Logsdon
Clinician at ChildNet Youth and Family ServicesClinician at ChildNet Youth and Family Services