Vanessa Nocei
Los Angeles,CA
Summary
Experienced Beauty and Wellness Sales Leader and Account Executive with over 20 years experience in Outside Sales, Salon Education, Retail Sales and Management. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
17
17
years of professional experience
Work History
SALON BUSINESS DEVELOPMENT MANAGER
NUTRAFOL
02.2021 - 08.2023
- Drove salon account sales and activities within the West territory - comprising 16 states, California, Texas, Oregon, Washington, Nevada, Arizona, Utah, Colorado, Idaho, Montana, Wyoming, New Mexico, Hawaii, Alaska, Oklahoma and Louisiana
- Over $2 million in sales and opened over 200 new accounts.
- Built relationships with customers and community to establish long-term business growth through in person, educational and informational meetings and follow-up
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Professionally implemented strategic initiatives and sales activity to increase Nutrafol sales and market share within Salon Channel
- Ensured best-in-class training and sales strategies for salon professionals, remotely and in person.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
ACCOUNT EXECUTIVE/Outside Sales Representative
COSMOPROF
05.2019 - 02.2021
- Increased active accounts in territory by 28% in first 6 months
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Actively searched out prospective new customers, using cold calling, Social Media, following leads from existing clients, participating in or attending trade shows and conferences
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Provided exceptional customer service, addressing salon owners, managers and stylist concerns promptly and effectively to ensure long-term loyalty.
- Responsible for securing, entering and reviewing orders and for any functions necessary for servicing customer orders
- Leveraged CRM to collect, organize and manage sales data and customer information.
- Negotiated with retail merchants to improve product exposure, such as shelf positioning and advertising.
SHOP MANAGER
HEYDAY
10.2018 - 02.2019
- Increased same store sales by more than 48% within four month period
- Conferred with corporate to identify, plan and develop methods to obtain greater visibility in new market, which included events, increasing sales, operational functions and corporate standards
- Focused on customer service, operational standards and building business through team development by training, motivating, maintaining, and scheduling 25+ person staff
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Maintained clean, safe, and inviting store environment for both customers and employees by enforcing proper safety protocols and cleanliness standards.
- Reported issues to higher management with great detail.
- Resolved customer complaints professionally and promptly, maintaining positive brand image and enhancing customer loyalty.
STORE DIRECTOR
SHIVA SALON AND HAIR BOUTIQUE
04.2018 - 10.2018
- Completed 6 month contract to open new concept store specializing in hair restoration and beauty products
- Conceptualized and merchandised entire store to create unique and inviting shopping experience
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Retail Buyer, chose key items essential to bring in customers and drive business.
- Acted as liaison with hospitals and cancer centers to provide services
- Evaluated suppliers to maintain cost controls and improve operations.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Kept inventories accurate with daily cycle counts and regular audits to identify and resolve variances.
- Managed purchasing, sales, marketing and customer account operations efficiently.
DISTRICT MANAGER
LA PEER BEAUTY
01.2007 - 03.2018
- Carried out all responsibilities pertaining to management of 3 locations of luxury Beauty Stores
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Motivated, coached and strengthened Store Managers as team leaders
- Coached sales team in daily operations including training on multiple point of sale systems, how to follow proper cash handling procedures, exceptional customer service skills, following cleaning checklists, achieving daily financial goals
- Championed aculture of continuous improvement by regularly soliciting feedback from employees and implementing changes based on their suggestions.
- Developed and maintained strong relationships with vendors, negotiating preferential pricing and delivery terms to optimize supply chain efficiency while maintaining quality standards across the district.
- Reviewed, tracked and adjusted to daily and weekly sales trends.
- Maximized employee performance through ongoing training, individual counseling, and performance evaluations.
- Generated financial and operational reports to assist management with business strategy.
- Purchased and managed multiple categories of haircare, skincare and cosmetics for all retail stores
- Streamlined operations by establishing efficient processes and communication channels between stores, leading to reduced costs and increased productivity.
- Oversaw successful store openings, merchandizing, floor plans, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
- Over $2,000,000 in personal sales achieved.
Skills
- Experienced in managing, coaching and motivating large teams
- Training Specialist and Education Manager
- Strong Leadership Skills
- Possesses excellent communication, organizational and problem-solving skills
- Business Development -Existing and New
- Skilled in Microsoft, CRM and POS systems
- Well-versed in market and customer trends
- Employee Recruitment, Training, Development and Retention
- Customer Service
- Achievement of Sales and Productivity Goals
- Multi-unit Management
- Public Speaking
- Analytical and Critical Thinking
Accomplishments
- NUTRAFOL Leadership Award Recipient for 2022
- NUTRAFOL Training and Education AD Board member for 2023 as the only Salon BDM.
Timeline
SALON BUSINESS DEVELOPMENT MANAGER
NUTRAFOL
02.2021 - 08.2023
ACCOUNT EXECUTIVE/Outside Sales Representative
COSMOPROF
05.2019 - 02.2021
SHOP MANAGER
HEYDAY
10.2018 - 02.2019
STORE DIRECTOR
SHIVA SALON AND HAIR BOUTIQUE
04.2018 - 10.2018
DISTRICT MANAGER
LA PEER BEAUTY
01.2007 - 03.2018
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