VANESSA NUNEZ ALVES
Orlando,FL
Summary
Senior creative leader with 25+ years of experience in entertainment, specializing in family and children’s content, digital experiences, and IP-driven storytelling. 2x Latin Grammy Award winner with a proven record of leading multidisciplinary teams, launching global content across streaming platforms, and delivering high-impact creative solutions aligned with brand and audience goals.
Knowledgeable head of creation with solid background in overseeing high-profile productions and leading creative teams. Successfully managed diverse projects from concept to completion while ensuring alignment with strategic objectives. Demonstrated proficiency in team leadership.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Founder & Head of Creation
VA Music
01.1998 - Current
- Lead creative vision and strategy
- Directed multidisciplinary teams across music, audiovisual, and digital content production.
- Developed over 450 original songs for global family and children’s entertainment brands.
- Delivered content featured in Netflix Top #1 titles (8x) and major digital platforms.
- Collaborated with licensors, producers, and brand partners to ensure IP alignment.
- Developed strategic partnerships to enhance brand visibility and market reach.
- Oversaw music production processes, ensuring quality and adherence to industry standards.
- Implemented innovative marketing strategies that increased audience engagement and ticket sales.
- Cultivated a collaborative team environment, fostering creativity among staff and artists alike.
- Ensured compliance with industry regulations while maintaining ethical business practices at all times.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
- Implemented efficient operational processes to optimize productivity and resource allocation.
- Built and maintained strong, cohesive team by recruiting top talent and fostering supportive work environment.
Creative Executive Producer / Songwriter
Xuxa Meneghel Productions
01.2000 - 2026
- Led creative development for the Xuxa Só Para Baixinhos franchise (Volumes 1–12).
- Oversaw concept development, storytelling, and music direction for audiovisual products.
- Created original compositions used across television, digital platforms, and live experiences.
- Partnered with production, marketing, and digital teams to expand brand presence.
- Led production teams to deliver high-quality content within tight deadlines.
- Collaborated with creative teams to develop compelling narratives and formats.
- Oversaw post-production processes, enhancing final product quality and viewer engagement.
- Established strategic partnerships with key stakeholders in the entertainment industry.
- Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
- Coordinated post-production efforts such as editing, sound design, and visual effects to finalize projects according to client expectations.
- Negotiated contracts with vendors and talent, securing favorable terms that contributed to the overall success of productions.
- Oversaw all aspects of pre-production, including casting, location scouting, and script revisions to ensure optimal results.
- Optimized workflow processes through strategic delegation of responsibilities among team members based on their specific skill sets.
- Collaborated closely with directors and other key personnel to develop cohesive artistic visions for each project.
- Collaborated with legal department to draw up contracts for artists and crew members.
- Supervised creation process to verify on brand, impactful and relevant content.
- Implemented quality control measures to verify compliance with artistic and technical standards.
- Expanded company''s portfolio of work by diversifying into different genres, formats, and platforms of content production.
- Enhanced brand recognition through consistent messaging and storytelling across multiple media channels.
- Liaised with directors, actors and other creative staff to successfully complete projects.
- Developed schedules for production, editing, and duplication for timely delivery.
- Facilitated communication between production staff and other departments to synchronize work.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
- Directed musical arrangements for live performances, enhancing overall production quality.
- Coordinated rehearsal schedules, ensuring efficient use of time and resources.
- Evaluated musical scores for accuracy and alignment with production objectives.
- Established strong relationships with talent, promoting a collaborative creative environment.
- Developed innovative show concepts for productions, resulting in increased audience engagement and ticket sales.
- Negotiated contracts with professional musicians, securing top talent for various productions at competitive rates.
- Transcribed musical compositions and melodic lines to adapt to particular group or create specific musical style.
- Handled requests for specific musical selections.
Exclusive Songwriter
Sony Music Publishing (Sony ATV)
01.2002 - 2025
- Exclusive songwriter creating original works for licensed and global entertainment content.
- Composed original lyrics and melodies for diverse musical genres, enhancing catalog depth.
- Collaborated with artists and producers to refine song concepts and arrangements, driving creative synergy.
- Conducted market research to identify emerging trends, aligning songwriting efforts with industry demands.
- Developed pitch materials for song placements in film, television, and advertising, maximizing revenue opportunities.
- Established strategic partnerships with other composers and lyricists to expand collaborative opportunities within the industry.
- Increased visibility of work by creating an online portfolio showcasing a diverse range of compositions across different genres, attracting potential clients or collaborators.
- Created compelling demo recordings that effectively showcased songwriting skills, leading to increased interest from publishers or record labels.
- Received recognition from industry professionals for innovative song structures and lyrical content.
- Established a positive reputation among fellow musicians through consistent professionalism during co-writing sessions.
- Adapted writing style to fit artist''s voice while preserving the authentic message of each song produced.
- Managed time effectively by prioritizing projects based on deadlines, client needs, and creative inspiration.
- Negotiated contracts for royalties, ensuring fair compensation for artistic contributions.
- Improved overall song quality by consistently seeking feedback from peers and mentors within the industry.
- Pitched original songs to established artists, securing placements on multiple albums and projects.
- Collaborated with producers to create memorable hooks, resulting in increased radio play and downloads.
- Contributed instrumental arrangements when needed, demonstrating versatility beyond lyric-writing capabilities.
- Wrote and arranged original compositions for live music performances.
- Promoted musical career by maintaining website or social media presence.
- Produced and recorded studio albums for various musical acts and genres.
- Collaborated with performers and producers to determine and achieve desired sound for production.
- Rewrote original scores to adapt to different musical genres and styles.
Musical Director
Gato Galáctico Studios
01.2021 - 2024
- Led music and creative development for original IPs and feature film productions.
- Developed innovative musical arrangements to align with studio production goals.
- Collaborated with producers and artists to ensure cohesive sound and vision.
- Oversaw recording sessions, ensuring optimal sound quality and adherence to timelines.
- Implemented strategic initiatives to elevate studio's musical offerings and reputation.
- Supervised audio recording sessions for albums or theatrical shows, guaranteeing high-quality sound production throughout each project.
- Utilized social media platforms effectively to promote upcoming performances and connect with fans worldwide.
Musical Director
Luccas Neto Studios
01.2018 - 01.2021
- Directed music and creative execution for feature films and digital productions.
- Collaborated with cross-functional teams on storytelling and audience engagement strategies.
- Evaluated musical talent for projects, streamlining selection processes for efficiency.
- Facilitated communication among diverse teams, enhancing collaborative efforts in productions.
- Cultivated a positive working environment within ensembles by promoting open communication amongst all members.
- Networked with industry professionals at conferences and events, establishing valuable connections for future collaborations.
- Determined voices, instruments, harmonic structures, rhythms, tempos and tone balances required to achieve effects desired in each musical composition.
Education
Communication (Cinema, TV & Video)
Universidade Estácio de Sá
Social Communication (Journalism)
Faculdade Da Cidade
Rio De JaneiroSkills
- Creative Leadership
- Creative Direction
- IP Development
- Storytelling
- Digital Content Development
- Interactive Experiences
- Multidisciplinary Team Leadership
- Content Strategy
- Branded Entertainment
- Product & Content Launches
- Cross-Functional Collaboration
- Script writing
- Audience Engagement
- Streaming & Digital Platforms
- Staff supervision
- Organizational development
- Digital media
- Content development
- Talent acquisition
Accomplishments
- Awarded the Latin Grammy Award in 2002 for Best Children's Album
- Awarded the Latin Grammy Award in 2003 for Best Children's Album
- Awarded nominated recording Latin Grammy Award in 2004 for Best Children's Album
- Awarded nominated recording Latin Grammy Award in 2006 for Best Children's Album
- Awarded nominated recording Latin Grammy Award in 2012 for Best Children's Album
- Awarded nominated recording Latin Grammy Award in 2014 for Best Children's Album
- Collaborated with team of Producing Partner's in the development of "Caravana das Drags" by Amazon Prime in 2023
- Collaborated with team of Formata Productionns in the development of Tarã by Disney+ that will premiere in 2026
- Created a documentary called Rouge that will premiere in 2026 by HBO MAX,
Affiliations
- Affiliated with UBC (Brazilian Union Of Composers), an organization represented internationally trough CISAC
- Affiliated with Sony Music Publishing (formerly Sony ATV) for music composition administration purposes
Certification
- Certified Journalist
- Certified Screenwriter
LANGUAGES
Portuguese (Native)
English (Fluent)
Spanish (Fluent)
Timeline
Musical Director
Gato Galáctico Studios
01.2021 - 2024
Musical Director
Luccas Neto Studios
01.2018 - 01.2021
Exclusive Songwriter
Sony Music Publishing (Sony ATV)
01.2002 - 2025
Creative Executive Producer / Songwriter
Xuxa Meneghel Productions
01.2000 - 2026
Founder & Head of Creation
VA Music
01.1998 - Current
Communication (Cinema, TV & Video)
Universidade Estácio de Sá
Social Communication (Journalism)
Faculdade Da Cidade
AWARDS
2× Latin Grammy Award Winner, 6× Latin Grammy Award Nominee
Creative Position
As a candidate for the Lead Creative position, I believe it's important to highlight not only my professional qualifications but also the diverse experiences and interests that shape my creative approach.
In addition to my extensive background in creative direction and project management, I am passionate about storytelling. I often engage in personal projects that allow me to experiment with new techniques and concepts, which keeps my creative skills sharp and innovative.
I am also fluent in both Portuguese and Spanish, which enables me to collaborate effectively with diverse teams and reach broader audiences. This linguistic ability enhances my understanding of different cultural perspectives, enriching the creative process.
Furthermore, I enjoy participating in community art initiatives and workshops, where I mentor aspiring creatives. This not only allows me to give back but also keeps me connected to emerging trends and fresh ideas in the creative landscape.
Overall, I am committed to fostering a collaborative and inspiring environment that encourages creativity and innovation, and I look forward to bringing this passion to your team.