Summary
Overview
Work History
Education
Skills
Timeline
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Vanessa Ochoa

Alice,TX

Summary

Dynamic social media marketing professional with experience at Virtual Athletics, adept at crafting engaging campaigns that enhance brand visibility and audience interaction. Skilled in visual storytelling and analytics tracking, I successfully developed content strategies that boosted follower engagement and optimized social media presence through creative design and timely responses.

Overview

5
5
years of professional experience

Work History

Social Media Marketing Intern

Social Media Austin
09.2022 - 02.2025
  • Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
  • Increased brand visibility by crafting and implementing creative social media campaigns.
  • Enhanced audience engagement through regular posting of relevant content on multiple social media platforms.
  • Designed and presented social media campaign ideas.
  • Optimized social media content for maximum engagement and reach.
  • Developed creative and unique campaign visuals, including videos, GIFs and images.
  • Moderated social media accounts for constructive, brand-appropriate communications.
  • Responded to comments, posts, and questions from various channels.
  • Curated high-quality visual assets for use in both organic and paid social media campaigns.
  • Contributed to the growth of follower numbers by implementing effective hashtag strategies and engaging with influencers within the industry.

Social Media Specialist

Virtual Athletics
01.2020 - 04.2022
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
  • Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
  • Produced visually appealing graphics using design tools such as Canva or Adobe Creative Suite to enhance social media presence.

Education

Bachelor of Arts -

Texas State Technical College
Waco, TX
05-2019

Skills

  • Social media marketing
  • Social media strategy
  • Social media posting
  • Brand awareness
  • Marketing initiatives
  • Analytics tracking
  • Visual storytelling
  • Content scheduling
  • Performance reporting

Timeline

Social Media Marketing Intern

Social Media Austin
09.2022 - 02.2025

Social Media Specialist

Virtual Athletics
01.2020 - 04.2022

Bachelor of Arts -

Texas State Technical College

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Vanessa Ochoa