Vanessa Pagliei
Egg Harbor
Summary
Dynamic Senior Manager with a strong focus on VIP and loyalty management within the iGaming sector, recognized for building and enhancing VIP programs that significantly drive revenue. Expertise in developing personalized engagement strategies that foster lasting relationships with high-value players, ensuring exceptional customer experiences. Proficient in CRM systems, compliance auditing, event planning, and team training, consistently achieving increased player retention and streamlined operations. Results-oriented professional dedicated to leveraging innovative approaches to maximize player satisfaction and business growth.
Overview
7
7
years of professional experience
Work History
Senior Manager, VIP & Loyalty
Partis Solutions LLC
06.2024 - 11.2025
- Launched and led the VIP department for BetSaracen, the resort's online sportsbook and casino, building all player programs, workflows, and engagement strategies from inception.
- Served as the primary VIP Online Host for high-value players representing approximately 75% of the monthly handle revenue, managing direct relationships and ensuring top-tier service experiences.
- Developed and implemented a monthly audit log to ensure compliance for all bonus distributions and promotional events, enhancing transparency and operational accountability.
- Created data-driven bonus segments based on ROI and player performance metrics, increasing retention and optimizing promotional spend.
- Planned and executed exclusive VIP events to strengthen player loyalty and drive incremental revenue growth.
- Partnered with CRM and marketing teams to design targeted communication journeys, automate lifecycle campaigns, and analyze behavioral trends.
- Acted as liaison between Partis and Saracen executive leadership, aligning VIP strategy with regulatory, operational, and marketing frameworks.
VIP Account Associate
BetMGM
07.2021 - 06.2024
- Managed high-end VIP player accounts for MGM online gaming entities.
- Supported the VIP Casino/Sportsbook Management Team by completing reports, bonus calculations, and facilitating potential VIP interactions.
- Converted lapsed VIP players and upsold gaming products and hospitality services to a 20,000+ VIP customer base.
- Conducted 75+ outbound calls and 75+ emails daily using Genesys, PowerBI, and ZenDesk, documenting all interactions.
- Consistently achieved monthly and quarterly targets through NGR monitoring and player engagement.
- Proficient in BetScroller, Trading Dashboard, P-reports, CSM, Geocomply, Backoffice, and Power BI.
Sales District Manager
ADP
10.2020 - 07.2021
- Completed intensive 9-week corporate sales training program.
- Developed and maintained a strong sales pipeline for SMB to enterprise clients.
- Collaborated with CPAs, banks, and internal teams to deliver comprehensive HR and payroll solutions.
- Conducted product demos and closed $70K in payroll/HR services within 8 months.
Marketing Assistant
Masterpiece Advertising
05.2019 - 10.2020
- Supported the digital marketing manager with campaign creation, content editing, and scheduling.
- Managed client digital campaigns across casino, banking, health, food & beverage, and entertainment industries.
- Increased social media engagement by 500% for a key client through strategic content development.
- Led weekly email campaigns via Mailchimp to over 15,000 subscribers and maintained Google AdSense campaigns.
Education
B.A. - Business Management & Marketing
Holy Family University
Philadelphia, PA05.2019
Skills
- Strategic planning
- Cross-functional collaboration
- Operations management
- Cross-functional team coordination
- Troubleshooting and problem resolution
- Data-driven decision making
Timeline
Senior Manager, VIP & Loyalty
Partis Solutions LLC
06.2024 - 11.2025
VIP Account Associate
BetMGM
07.2021 - 06.2024
Sales District Manager
ADP
10.2020 - 07.2021
Marketing Assistant
Masterpiece Advertising
05.2019 - 10.2020
B.A. - Business Management & Marketing
Holy Family University