Vanessa Peng
Los Angeles,CA
Summary
Results-driven Marketing Analyst | E-Commerce & Channel Marketing Expert
Proven in using data analytics, GTM strategies, and cross-functional collaboration to drive growth. Skilled in e-commerce, integrated marketing, and channel strategy, delivering scalable solutions and enhancing partner relationships. Thrives in fast-paced environments, embracing diverse perspectives to drive innovation.
Overview
7
7
years of professional experience
Work History
Channel Marketing Analyst
Seagate Technology
03.2022 - 10.2024
- Managed key eTail and retail accounts (Amazon, Newegg, eBay, Micro Center), driving partnerships, revenue growth, and campaign success.
- Developed GTM and channel strategies, achieving 118% YoY growth for Newegg and improving MDF efficiency by 40%.
- Boosted brand visibility on Amazon and Newegg, increasing engagement by 30% through SEO and ad campaigns.
Product Strategy Specialist
TP-Link
04.2021 - 03.2022
- Built strong relationships with portfolio and cross-functional teams to drive project success.
- Developed a merchandising strategy that improved product mix, scaled to 90M units, and generated $450M in revenue.
- Optimized performance by analyzing sell-in/sell-out rates for 300+ models.
Sales & Marketing Assistant
Gigabyte Technology
11.2019 - 03.2021
- Oversaw the laptop division, optimizing order processing, payments, and logistics for B2B and B2C accounts to improve efficiency and customer experience.
- Managed RMA returns and customer inquiries, ensuring swift resolution and fostering strong client relationships.
- Led influencer campaigns, event promotions, and Amazon Marketing Services initiatives to boost brand visibility and drive sales growth.
Marketing Intern
Groupe SEB
01.2018 - 06.2018
- Created digital marketing assets, including social media copy and videos.
- Conducted competitor analysis to refine outreach strategies and engagement.
- Streamlined customer issue resolution, maintaining brand reputation.
Education
Associate of Arts - Marketing & Wine Tourism
Burgundy School of Business
Dijon, France06-2019
Bachelor of Arts - Business & Management
National Chengchi University
Taipei, Taiwan06-2018
Skills
- KPI performance
- CRM management
- Marketing strategy development
- Data Analytics: Tableau, Salesforce
- Marketing Platforms: Amazon Vendor Central, AMS
- Design Tools: Adobe Illustrator
Languages
English
Chinese (Mandarin)
Timeline
Channel Marketing Analyst
Seagate Technology
03.2022 - 10.2024
Product Strategy Specialist
TP-Link
04.2021 - 03.2022
Sales & Marketing Assistant
Gigabyte Technology
11.2019 - 03.2021
Marketing Intern
Groupe SEB
01.2018 - 06.2018
Associate of Arts - Marketing & Wine Tourism
Burgundy School of Business
Bachelor of Arts - Business & Management
National Chengchi University
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