Hi, I’m
Vanessa Pressley
Sales And Marketing Executive
Dallas,TX
I dwell in possibility.
Emily Dickinson
Summary
.Performance-oriented Sales Leader offering exceptional record of achievement over a15+-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
16
years of professional experience
Work History
Expedia Group
Senior Business Development Manager
01.2022 - Current
Job overview
- Generate revenue by leveraging the Expedia Affiliate program, platform, tools and solutions with new B2B partners-generating over $2M in revenue in H1 2024
- Manage a pipeline of over $100 Million in new business opportunities with companies such as; American Express, Visa, Walmart and Sam's Club
- Work across multiple verticals including Financial Institutions Professional Sports, Non-Profit, Retail, Media and Employee Benefits
- Onboard, train and support new team members to maximize team effectiveness and results.
Coca-Cola North America
Senior Sales Executive
06.2018 - 04.2021
Job overview
- Responsible for managing a portfolio of chain clients across various channels including restaurant/foodservice, on-premise and retail; total portfolio value @ approx
- 5Mil in gross annual revenue and $2.4Mil in EQ Case Volume
- Strategically leveraged relationships to integrate multiple customer brands, improve brand share and increase business by 7%, $120K in annual gross revenue
- Maintained a retention rate of over 90% while improving profitability by 10%
- Managed all aspects of customer's businesses including strategic assessment of operations, sales forecasting, conducting regular business review (QBR's), managing senior level relationships, and effectively activating and executing marketing campaigns
- Executed a beverage strategy that increases sales, product penetration and brand awareness in both on-premise and digital channel sales.
Coca-Cola North America
Manager, Digital Integration Omnichannel
09.2020 - 01.2021
Job overview
- Supported and manage the commercialization of Omnichannel Retail Experimentation
- Steward initiatives internally among key stakeholders and customers in the Large Store space
- Created program matrix to evaluate effectiveness of digital campaigns in the following areas: Marketing, ROA/Sales and Consumer Behavior.
Southwestern Foodservice Excellence
Director of Business Development
10.2016 - 06.2018
Job overview
- Supported the sales execution cycle for K-12 foodservice management services for Texas, Oklahoma, Arkansas and New Mexico markets
- RFP, Pro-forma, and proposal development for 30 School Districts including Georgetown ISD, Cedar Hill ISD and Gallup-McKinley County Schools
- Marketing strategy development and execution; including trade shows, partner alliances, social media, email, and direct mail Campaigns.
Coca-Cola Refreshments
Account Executive II-Food Service On-Premise
05.2016 - 10.2016
Job overview
- Supported a portfolio of large on-premise customers in the College and University, Warehouse and Military channels
- Managed multi-year, multi-million-dollar marketing and pouring rights agreements
- Collaborated with and directed field sales team to ensure executional excellence.
Coca-Cola North America
Account Executive II-National Retail Sales
03.2015 - 05.2016
Job overview
- Supported a portfolio of retail chains in the Large Store channel
- Exceeded annual objectives for sales volume and gross profit results by 15+%
- Developed business plan and promotional trade calendar to deliver sales, profit and customer satisfaction.
Coca-Cola North America
Central Region Selling Specialist Coca-Cola Freestyle
06.2012 - 03.2015
Job overview
- Supported the commercialization of the Coca-Cola Freestyle Platform to region customers from Texas to Pennsylvania
- Focused on driving platform knowledge, selling tools and capability throughout the region sales organizations
- Prepared and delivered sales presentations to executives and key decision makers in the Foodservice, Convenience and Large Store Channels to grow placements across territory.
Coca-Cola Refreshments
Key Account Development Manager-South Region Sales
10.2008 - 06.2012
Job overview
- Maximized and increased sales and activation execution in key prestige and high-volume On-Premise customer accounts in the North Texas market
- Exceeded Q1 2011 sales objectives by over 125%
- Negotiated and managed contracts for sponsorships and special events such the Byron Nelson and Colonial Golf Tournaments and Fort Worth Stockshow and Rodeo
- Training and development of field sales associates
- Collaborated with cross-functional partners: marketing, commercialization, legal and distribution, to exceed customer expectations.
Education
Arizona State University
Bachelor of Arts from Journalism
Skills
Digital Marketing
FMCG Sales
SAAS Sales
Strategic Account Management
Collaborative Business Planning
Category Consulting and Management
Contract Negotiation
C-Level Engagement
Quarterly Business Reviews
Data Analysis
Revenue Management
Project Management
Forecasting
Effective Presentation
Coaching and Training
Timeline
Senior Business Development Manager
Expedia Group
01.2022 - Current
Manager, Digital Integration Omnichannel
Coca-Cola North America
09.2020 - 01.2021
Senior Sales Executive
Coca-Cola North America
06.2018 - 04.2021
Director of Business Development
Southwestern Foodservice Excellence
10.2016 - 06.2018
Account Executive II-Food Service On-Premise
Coca-Cola Refreshments
05.2016 - 10.2016
Account Executive II-National Retail Sales
Coca-Cola North America
03.2015 - 05.2016
Central Region Selling Specialist Coca-Cola Freestyle
Coca-Cola North America
06.2012 - 03.2015
Key Account Development Manager-South Region Sales
Coca-Cola Refreshments
10.2008 - 06.2012
Arizona State University
Bachelor of Arts from Journalism