Hi, I’m
Vanessa Pérez-López
Miami Beach,FL
Summary
Forward-thinking Vice President offering advanced experience in overseeing operations, driving business strategy and overhauling distribution networks. Highly proficient in business development and strategic planning resulting in consistent growth and profitability. Proven leader with track record of successful communication, client relationship building and achievement of sales goals.
Overview
28
years of professional experience
1
Certification
Work History
Trividia Health, Inc.Ft. Lauderdale, FL
Vice President International Sales and Marketing
01.2015 - 03.2022
Job overview
- Senior leadership position for global markets with direct oversight of revenue and profitability, management of a worldwide client base and introducing new products to the market
- Identifying new business opportunities, develop and execute marketing communication, formulate corporate planning cycles, team coaching and supervision, conduct board level negotiations to approve budgets for subsidiaries and managing customers, supplier, and partner relations
- Regular interaction with customers and plant managers in manufacturing along with managing parent company relations to provide subsidiaries support.
Trividia Health, Inc.Ft. Lauderdale, FL
Director International Marketing
07.2010 - 01.2015
Job overview
- Responsible for profit and revenue appertaining to intercompany sales
- Work in tandem with international subsidiaries supporting commercialization process and business plans in target countries
- Manage international projects and serve as direct liaison between subsidiaries and key departments including: R&D, Regulatory, Quality Assurance, Supply Chain, Customer Service, Transportation and Logistics, Product and brand development management including labeling and packaging.
Trividia Health, Inc.
Senior Product Manager
07.2007 - 07.2010
Job overview
- Strategic planning, marketing and plan development for new products including positioning, pricing, advertising, promotion, and packaging
- Develop, in conjunction with the sales team, product strategies for channel distribution
- Direct support of field sales team for all promotional collateral resources, consumer programs and promotional activities.
GlaxoSmithKline, Inc.Puerto Rico
Senior Product Manager
07.2005 - 07.2007
Job overview
- Brand management for Avandia franchise achieving $37 million in sales YE 2006
- Also, 39% sales growth YE 2006 vs YE 2005
- Develop and implement sales strategies and tactics to meet and exceed company sales objectives
- Direct support of field sales team for all promotional resources and activities
- Coordinate quarterly sales force meeting to communicate brand strategies and tactics.
Merck & Co., Inc.Ft. Lauderdale, FL
Specialty Sales Representative
03.2004 - 06.2005
Job overview
- Promoted Fosamax and Vioxx franchises
- Consulted with key physicians throughout Broward and Miami-Dade for the successful promotion of the aforementioned brands
- Ranked 3rd in market share growth in the region for Fosamax YE June 2005
- Identified and developed customer relationships with Key Opinion Leaders within the territory.
Bayer, Inc.Puerto Rico
Product Manager
06.2002 - 12.2003
Job overview
- Brand management for Levitra, Cipro, Avelox and Viadur franchise
- Maintained market leadership and achieved 10% sales growth YE 2003 for Cipro franchise
- Developed and implement strategies and tactics for the successful launch of the Levitra brand
- Direct support of field sales team for all promotional resources and activities.
Schering-Plough, Inc.Puerto Rico
Product Manager
08.1997 - 05.2002
Job overview
- Management for Claritin, Elocon, Lotrisone, Cedax franchises as part of the pharmaceutical division
- Achieved dermatology market leadership for Lotrisone and Elocon franchises including 65% and 50% respectively for prescription market share for YE 2000
- Project manager for Rebetron franchise as part of the Oncology Division
- Dermatology Specialty Representative successfully promoting Claritin, Elocon and Lotrisone franchises
- Primary Care Sales Representative successfully promoting Cedax, Elocon and Lotrisone franchises.
Park-Davis Co, Schering Plough, Co and Marrion Merrel, Co.Puerto Rico
Chemist
06.1994 - 08.1997
Job overview
- Chemical analysis of manufactured products to meet stringent quality control guidelines
- Implement SOP to minimize time and cost while maximizing productivity in the laboratory.
Education
University of Phoenix
Masters Business Administration from Marketing
University of Puerto Rico, Mayaguez Campus
Bachelor of Science from Chemistry
Skills
- Senior Leader Team and Board Level Contributor
- Business Development
- Global Subsidiaries Development and Management
- Management of Financial Resources and P&L
- Mergers and Acquisitions (M&A)
- Strategic Marketing and Product Development
- Global Regulatory and Compliance Knowledge
- Complex Nodus Resolution / Problem Solving
- Proven Business Acumen, Persuasion, Negotiation
- Retail Development and Management
- Private Label and Co-Branding Expertise
- Sales and marketing strategies
Certification
3973, Puerto Rico Chemist License
Certified The Fundamental of Digital Marketing-Google
Accomplishments
- Defined and expanded the company's global strategy by opening three new subsidiaries in key markets: United Kingdom (UK), Australia (AU) and Mexico (MX)
- Successfully directed GTM global strategy achieving exponential revenue growth and outstanding performance in all subsidiaries utilizing strategic planning and operational control:
- International Division gross revenue grew 28% in 2021 compared to 2020.
- UK gross revenue grew 69% in 2021 versus 2020 and government reimbursement system grew 91% in 2021.
- AU gross revenue grew 28% 2021 versus 2020. Established company medical device as one of the top 10 brands within the government reimbursement system with 24% growth in 2021.
- MX key partnerships retail market gross revenue grew 35% in 2021 versus 2020.
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Vice President International Sales and Marketing
Trividia Health, Inc.
01.2015 - 03.2022
Director International Marketing
Trividia Health, Inc.
07.2010 - 01.2015
Senior Product Manager
Trividia Health, Inc.
07.2007 - 07.2010
Senior Product Manager
GlaxoSmithKline, Inc.
07.2005 - 07.2007
Specialty Sales Representative
Merck & Co., Inc.
03.2004 - 06.2005
Product Manager
Bayer, Inc.
06.2002 - 12.2003
Product Manager
Schering-Plough, Inc.
08.1997 - 05.2002
Chemist
Park-Davis Co, Schering Plough, Co and Marrion Merrel, Co.
06.1994 - 08.1997
University of Phoenix
Masters Business Administration from Marketing
University of Puerto Rico, Mayaguez Campus
Bachelor of Science from Chemistry
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