Summary
Overview
Work History
Education
Skills
Timeline
OperationsManager
Vanessa Towning

Vanessa Towning

Los Angeles,CA

Summary

Results driven self starter who leads from the trenches, promotes customer empathy and data backed strategies to drive program success and high performance teams. Strategic planning and end-to-end program execution expert with demonstrated success in leading ambiguous, greenfield initiatives.

Overview

22
22
years of professional experience

Work History

Group Manager/Business Operations

INTUIT
Woodland Hills, CA
10.2022 - Current
  • Lead 3 -1 year planning design and strategic management for SBSEG marketing, partnering across business and GTM Tech to ensure prioritization of the most critical portfolio initiatives and capabilities to deliver against fiscal year outcomes
  • Navigate teams through “global by design” strategy and decisions to enable technical roadmap for growth markets
  • Serve a Chief of Staff to US Marketing leadership, developing new operating rhythm to enable commercial teams to focus on the biggest swings in service to management targets while enabling employees to do the best work of their lives
  • Los Angeles Site Engagement leader, with highest employee engagement score for 3 years

Group PMO Manager

INTUIT
Woodland Hills, CA
02.2017 - 10.2022
  • Led team of 8 PMO to drive highly complex and cross functional initiatives including: Partner Revenue Management Portal, Powering Employee Prosperity (Early pay w/ CK Money) and QB Checking Rewards Platform (partner vs. build strategy)
  • Developed center of program excellence, working with directs to build repeatable playbooks to enable scale and prioritize team to drive the most impactful work
  • Spearheaded Marketing PMO rotation program to develop early career talent, resulting in 2 mobility moves within the program's inaugural year
  • Built end to end GTM structure and execution plan for the Paycheck Protection Program across both internal build and bank partner workstreams. Earned a Marketing Star Award for program management
  • Led the New Payroll Line up Program as end to end PMO, spanning technical and GTM crafts. Worked across all workstreams to ensure efficient program operating structure, reporting, escalation paths, mitigation levers and ramp plan to enable GA launch of Core/Premium/Elite
  • Drove technical partner services integration with Exactor as TPMO for AU and US, driving accountability and quality across both geos to enable sales tax calculation within QBO invoices
  • End to end PMO and partner manager for QBO Point of Sale powered by Revel: Built trust, leveraging customer and reseller data to influence Revel integration roadmap to drive active use and monthly charge volume of joint customers
  • Drove internal and external change management for partner relationship changes and discontinuations.

Payments Partner Manager: Team Lead

INTUIT
Woodland Hills, CA
01.2015 - 02.2017
  • Led payments platform portfolio strategy to migrate 3 strategic reseller partners from legacy ECHO offerings to the QBO ecosystem
  • Negotiated referral programs with alternative payments processors (e.g First Data) to successfully off board ECHO merchant services portfolio while retaining revenue post platform decommission
  • Motivated and empowered team members to meet SLAs despite ambiguity from working through a discontinuation program

Director of Marketing

RXVANTAGE (VC backed Pharma Tech company)
Culver City, CA
05.2012 - 02.2014
  • Developed marketing strategy and collateral to promote “freemium” pricing model, increasing paid subscriptions 200% from pharmaceutical companies
  • Strategically devised customer segmentation approaches to boost paid subscriber base across Pfizer, AstraZeneca and Novartis
  • Spearheaded marketing campaign responding to the Affordable Care Act’s “Sunshine Act” driving paid subscription model and medical practice adoption by 25%

Business Development Director

DEBTMARKET (Acquired 2011 by NYSE: ICE)
Los Angeles, CA
05.2008 - 12.2011
  • Spearheaded partner sales program across banking and financial partners to develop high volume pipeline on company’s loan exchange, enabling company to secure series B and C funding
  • Developed and launched new in house vertical to penetrate $850B student loan market, bringing $200 in loan trading volume to our exchange within its inception year
  • Wore several “hats” across product, design and corporate development to enable speed to benefit within a start up environment

National Account Executive

FOX TELEVISION STATIONS
Los Angeles, CA
01.2003 - 07.2006
  • Developed new business pipeline and managed high value advertising client portfolio for national station group

Assistant Account Executive

PUBLICIS GROUPE
Dallas, TX
09.2001 - 01.2003
  • Managed E2E relationship for consumer packaged good clients including research and proposal of new segmentation strategies to expand market share

Education

Master of Business Administration -

PEPPERDINE UNIVERSITY

Bachelor of Business Administration - Marketing

SOUTHERN METHODIST UNIVERSITY

Skills

  • Highly complex program strategy and execution
  • Partnership strategy, negotiation and engagement models
  • Building trust and influence across key stakeholders
  • Talent and career development
  • Strategic planning and change leadership
  • Operational excellence

Timeline

Group Manager/Business Operations

INTUIT
10.2022 - Current

Group PMO Manager

INTUIT
02.2017 - 10.2022

Payments Partner Manager: Team Lead

INTUIT
01.2015 - 02.2017

Director of Marketing

RXVANTAGE (VC backed Pharma Tech company)
05.2012 - 02.2014

Business Development Director

DEBTMARKET (Acquired 2011 by NYSE: ICE)
05.2008 - 12.2011

National Account Executive

FOX TELEVISION STATIONS
01.2003 - 07.2006

Assistant Account Executive

PUBLICIS GROUPE
09.2001 - 01.2003

Master of Business Administration -

PEPPERDINE UNIVERSITY

Bachelor of Business Administration - Marketing

SOUTHERN METHODIST UNIVERSITY

Similar Profiles

CREATE PROFILE
Vanessa Towning