Vanessa Tyler
Marketing Analytics
Charlotte,NC
Summary
Aspiring Marketing Analyst with hands-on experience in content creation, social media management, and data analysis. Skilled in developing engaging content, optimizing digital strategies, and analyzing performance metrics to drive brand growth. Adept at compiling reports, managing social media, and leveraging analytical tools to enhance marketing strategies. Passionate about applying data-driven insights to support business goals in a dynamic team environment.
Overview
1
1
year of professional experience
3
3
years of post-secondary education
Work History
Marketing Intern
Junior Achievements Of Central Carolinas
Charlotte, NC
11.2024 - Current
- Assist in creating engaging digital content to highlight success stories and events, boosting audience engagement.
- Manage and schedule weekly social media posts, increasing visibility and community outreach.
- Capture and curate photos of student activities at BizTown and Finance Park for use in social media and marketing materials.
Beauty Advisor
Ulta Beauty
, NC
07.2024 - Current
- Process transactions efficiently while promoting credit card enrollments, contributing to increased store revenue.
- Provide personalized product recommendations, enhancing customer satisfaction and driving sales.
- Educate customers on beauty trends and product applications, strengthening brand loyalty.
Marketing Intern
Visit Lake Norman
Charlotte, NC
05.2024 - 08.2024
- Created visual and written content to enhance website traffic and visitor engagement.
- Authored three blogs and revised two posts to showcase local attractions, dining experiences, and events.
- Compiled and analyzed monthly engagement reports for Instagram and Facebook, optimizing content strategies.
Education
BBA - Marketing Analytics
University of North Carolina At Charlotte
Charlotte, NC 01.2022 - Current
Skills
- Marketing & Social Media: Content Creation, Social Media Management, Digital Marketing Strategies
- Software & Tools: Canva, Tableau, Microsoft Excel, Microsoft Office Suite
- Data & Analytics: Performance Metrics Analysis, Reporting, Market Research
- Marketing & Social Media: Content Creation, Social Media Management, Digital Marketing Strategies
Leadership & Affiliations
100 Black Women | Historian
Charlotte, NC | August 2023 – Present
- Document club events and activities through detailed records and photographs, preserving organizational history.
- Manage social media content, promoting community service, leadership development, and cultural awareness.
- Advocate for diversity awareness and leadership initiatives on campus through digital campaigns and events.
Timeline
Marketing Intern
Junior Achievements Of Central Carolinas
11.2024 - Current
Beauty Advisor
Ulta Beauty
07.2024 - Current
Marketing Intern
Visit Lake Norman
05.2024 - 08.2024
BBA - Marketing Analytics
University of North Carolina At Charlotte
01.2022 - Current
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