Vanessa Vega

Sports & Entertainment Digital Advertising

• Enter signed IO deals into Boostr.
• Bill at the end of each month/quarter.
• Monitor 1P & 3P acces via DCM,ER,DV,etc. Download tags.
• Maintain the entire campaign from start to finish, including proper DMAs, correct publishers, device split, impressions, delivery, pacing, and overall accuracy.
• Reporting—Properly format and correct reporting templates, including weekly, monthly, quarterly, and wrap reports. Include an email to the client calling out KPI goals and highlights.
• Track all LIVE in sport events.

Political Digital Advertising '24

• Managed over 37 million dollars in political digital campaigns for the 2024 election.
• Maintained entire campaigns from start to finish tracking all metrics, KPIs, impressions, etc.
• Communicated effectively to maintain successful partnerships with clients in a fast-paced environment.
• Reporting, tracking, delivery, creative swaps.

• Cold-call, research, and reach out to clients.
• Listen in on sales calls with clients
• Hold personal kick-off calls with clients to learn more about brand/setup additional meetings
• Attend in-person meeting with a client at Colores Mexicanos on Michigan Ave.
• Edit decks personalized for the client's brand.
• Pitch
• Partnered with Metropolis Theater in Arlington Heights to secure a 10k digital deal geo-targeting a 16-mile radius with banner and scrolling advertisements.