Vanessa Vossler
Atlanta,GA
Summary
Driven professional with deep expertise in sales, operations, customer service and franchising.
Overview
22
22
years of professional experience
Work History
National Director of Education
Honors Holdings, LLC, Dba Orangetheory Fitness
07.2023 - Current
- Responsible for creating and providing learning and development education for 200 Orangetheory Fitness studios across 14 different states, focusing on brand continuity, operational processes, all staff onboarding, how to increase top line revenue, as well as EBITDA.
- Created onboarding and follow-up training programs for all sales/operational and fitness roles within the Honors Holdings organization including training new hires on company policies, procedures, products, and services to ensure smooth integration into the team.
- Spearheaded initiatives aimed at improving internal processes such as lead management, member management, CRM usage and intro process for new prospects, for streamlined operations.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Collaboration with managers, head coaches and the learning and development team members to discuss best practices in education delivery methods; provided constructive feedback to promote improvements.
National Director of Sales and Operations
Honors Holdings, LLC, Dba Orangetheory Fitness
02.2022 - 07.2023
- Responsible for Sales and Operations of 143 Orangetheory Fitness Studios across 14 different states
- Led onboarding and acquisition strategy for over 70 new studio acquisitions.
- Increased sales revenue by implementing effective sales strategies and optimizing operations with average monthly revenue reaching $10M
- Optimized operational cost structure by identifying inefficiencies by (x)
- Led a team of 22 Regional Directors who had P&L responsibility for their respective regions.
National Director of Fitness
Honors Holdings, LLC, Dba Orangetheory Fitness
12.2019 - 02.2022
- Promoted form Regional Fitness Director, to lead a team of 11 Regional Fitness Directors who were responsible for training and certifying new coaches as well as developing the Head Coaches in their market.
- Created education and tools for development to the Regional Fitness Directors to equip them with the tools to develop and upscale the coaching team.
- Developed a robust coach recruitment strategy that attracted top talent within the industry, resulting in increased quality of experience, class utilization and new prospect closing percentage.
- Achieved high member retention rates through training the coaching team to focus on personalized customer service strategies that cater to individual member needs.
Regional Director of Sales and Operations
Honors Holdings, LLC, Dba Orangetheory Fitness
01.2019 - 12.2019
- Responsible for overseeing sales and operations for a group of 5 studios
- Ensured compliance with corporate policies throughout regional operations, maximizing brand continuity.
- Streamlined operations for enhanced efficiency and cost reduction, resulting in improved profitability across the region.
- Developed high-performing sales teams through targeted recruitment, training, and performance management initiatives.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Held one-on-one meetings with studio leadership team members to identify selling hurdles and offered insight into best remedy.
- Aligned company goals with customer outcomes and increased satisfaction by focusing on continued staff training on experience and service.
Regional Fitness Director - Georgia
Honors Holdings, LLC
12.2015 - 12.2019
- Responsible for training and certifying Orangetheory Fitness coaches for the Georgia Region for Honors Holdings as well as sub franchisees in the GA region.
- Led Regional workshops to provide product education as well as continued fitness education in alignment with Orangetheory Fitness's yearly learning and development plan.
- Led team meetings focused on professional development, sharing best practices, and discussing strategies for overcoming challenges faced in the fitness industry.
- Enhanced overall gym experience by conducting quarterly continuity assessments to ensure brand consistently while maintaining a clean, organized, and safe workout environment.
- Implemented data-driven decision-making processes to identify areas for improvement within the coach led class experience.
- Implemented auditing process for coaches certifications, to ensure all coaches were current with NCAA, CPR and first aid certifications to provide a safe workout environment.
Territory Sales Representative
Orion Vision Group
01.2003 - 08.2008
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Established new accounts through cold calling and personal visits to potential customers.
- Exceeded monthly sales targets and quotas consistently.
- Developed product training for Inside Sales Reps to provide faster response time to physicians with product questions.
Education
Psychology
Kennesaw State University
Kennesaw GA Skills
- Mentoring and Coaching
- Staff Development
- P & L Management
- Problem solving aptitude
- Analytical Thinking
- Effective Communication
Timeline
National Director of Education
Honors Holdings, LLC, Dba Orangetheory Fitness
07.2023 - Current
National Director of Sales and Operations
Honors Holdings, LLC, Dba Orangetheory Fitness
02.2022 - 07.2023
National Director of Fitness
Honors Holdings, LLC, Dba Orangetheory Fitness
12.2019 - 02.2022
Regional Director of Sales and Operations
Honors Holdings, LLC, Dba Orangetheory Fitness
01.2019 - 12.2019
Regional Fitness Director - Georgia
Honors Holdings, LLC
12.2015 - 12.2019
Territory Sales Representative
Orion Vision Group
01.2003 - 08.2008
Psychology
Kennesaw State University
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