Vanessa Weibler Paris
Fairmont,WV
Summary
Dynamic marketing leader with a proven track record in insurance and healthcare. Excels in brand management and digital marketing. Expert in developing data-driven strategies that enhance engagement and drive growth. Adept at team collaboration and creative innovation, achieving significant increases in customer retention and brand visibility.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Regional Marketing & Communications Director
Vandalia Health
Morgantown, WV
12.2024 - Current
- Directed strategic marketing and growth initiatives for Vandalia Health, including Mon Health System and Davis Health System brands.
- Oversaw integrated marketing campaigns aligned with systemwide strategic goals, ensuring brand consistency across all platforms.
- Collaborated with executive leadership to advance data-driven marketing strategies for service line volume and community engagement.
- Managed internal and external communications, enhancing employee engagement and physician alignment through targeted messaging.
- Administered multimillion-dollar marketing budgets, optimizing ROI through performance measurement and vendor oversight.
- Implemented omnichannel marketing programs, driving projected consumer preference and physician referrals increase of 6–8% YoY.
- Led a high-performing team in executing brand and community engagement strategies to boost awareness and loyalty across markets.
Digital Marketing Manager/Brand Strategist
Erie Insurance Group
2021 - Current
- Enhanced digital advertising and online lead generation by leading the Digital Marketing team.
- Guided marketing plans as Lead Branding Strategist, aligning with organizational objectives.
- Collaborated with Product and Actuarial teams for rigorous testing of the online auto quote tool.
- Optimized SEO strategies using web analytics to elevate brand visibility.
- Boosted engagement and conversion rates by managing corporate email marketing channels.
- Reduced budget by 55% by transitioning digital advertising efforts in-house.
Digital Content Manager
Erie Insurance Group
01.2020 - 01.2022
- Managed digital content channels: blog, social media, web content, video, e-newsletters, and product PR.
- Developed and executed digital content strategy, increasing organic website traffic from 55% to 63% year-over-year.
- Implemented cohesive digital marketing plans for key initiatives, enhancing lead generation and customer engagement.
- Drove risk mitigation and consumer education initiatives through digital channels to boost customer retention.
Product Marketing Lead
Erie Insurance Group
01.2015 - 01.2020
- Served as primary marketing lead for multiple product lines from 2015 to 2020.
- Developed and executed go-to-market strategies in collaboration with product owners and cross-functional teams.
- Established growth marketing strategies targeting products, customers, communications, and channels.
- Implemented innovative growth marketing programs to enhance consumer demand and increase premiums.
- Analyzed data metrics to formulate strategies and communicated insights with key stakeholders.
- Oversaw development of collateral materials, including creative positioning and distribution methods.
- Led award-winning marketing campaign focused on high-value segments, achieving Gold recognition from American Marketing Association.
- Collaborated on strategy for YourTurn app and launched successful prospecting program with significant agency participation.
Marketing Communications Consultant
Erie Insurance Group
01.2013 - 01.2015
- Planned and managed complex marketing programs aligned with corporate objectives.
- Developed targeted marketing initiatives, achieving 12% higher retention in communications program.
- Collaborated with Commercial and Life representatives to implement marketing solutions for acquisition and retention.
- Led development and execution of Marketing Strategy Testing program to evaluate data, creatives, and messaging effectiveness.
Market Management & Communications Specialist
Highmark Blue Cross Blue Shield
01.2008 - 01.2010
- Developed ERIE’s brand strategy and extensions, encompassing content and integrated marketing communications plans.
- Led social media strategy development, aligning platforms with overall brand objectives.
- Created support resources for ERIE agents, including printed toolkits and online training modules.
- Managed content for marketing communications materials, enhancing ads, brochures, and multimedia assets.
- Revised copy for nearly 100 items to align with updated brand guidelines within one year.
- Directed new marketing communications campaigns to bolster agents’ sales initiatives.
- Collaborated with business units and agents to identify brand leverage opportunities and drive growth.
Media Relations & Public Affairs Specialist
Highmark Blue Cross Blue Shield
01.2006 - 01.2008
- Established and nurtured relationships with local, regional, and national media outlets, including Claims magazine and Best’s Review.
- Collaborated with media to distribute information regarding company offerings and independent agents.
- Designed public relations toolkits to empower agents in safety-related topics.
- Developed and executed media relations strategies for initiatives like Lookin’ Out safe teen driving program and Comfort Care Kits.
- Secured local media coverage for events including Habitat for Humanity build kickoff and Pfeiffer-Burleigh 20th anniversary celebration.
Sales Communications Consultant
Highmark Blue Cross Blue Shield
01.2003 - 01.2004
- Collaborated with sales staff to educate group customers on health care and Highmark offerings.
- Conducted research on health care costs, developing strategies to support sales initiatives.
- Created methods for sales staff to convey value-added plan components to group accounts.
- Defined and executed day-long training programs to enhance sales processes and customer messaging consistency.
Education
B.A. - English, Writing Emphasis
Pennsylvania State University
State College, PAM.A. - Communication Studies
Edinboro State University (PennWest Edinboro)
Edinboro, PASkills
- Communication strategy
- Market entry planning
- Content creation and editing
- Team collaboration
- Leadership skills
- Data analysis
- Creative innovation
- Corporate communications
- Marketing strategy development
- Brand management
- Digital marketing
Certification
- Agile Marketing | Certified Professional in Agile Marketing (ICP-MKG) certification
- Agile Marketing | Leading with Agility (ICP-LEA) certification
Timeline
Regional Marketing & Communications Director
Vandalia Health
12.2024 - Current
Digital Content Manager
Erie Insurance Group
01.2020 - 01.2022
Product Marketing Lead
Erie Insurance Group
01.2015 - 01.2020
Marketing Communications Consultant
Erie Insurance Group
01.2013 - 01.2015
Market Management & Communications Specialist
Highmark Blue Cross Blue Shield
01.2008 - 01.2010
Media Relations & Public Affairs Specialist
Highmark Blue Cross Blue Shield
01.2006 - 01.2008
Sales Communications Consultant
Highmark Blue Cross Blue Shield
01.2003 - 01.2004
Digital Marketing Manager/Brand Strategist
Erie Insurance Group
2021 - Current
B.A. - English, Writing Emphasis
Pennsylvania State University
M.A. - Communication Studies
Edinboro State University (PennWest Edinboro)