Work Type
Full TimePart TimeLocation Preference
On-SiteHybridLocation: San Francisco, CA, US
Open to relocation: No
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Vanessa Cristina Salazar Hermosillo
Business Management Engineering
San Francisco,CA
Work Preference
Summary
Results-driven business management engineer and operations specialist with experience in workflow design and cross-functional coordination. Led distribution brand scaling from launch to steady operations through standardized processes. Improved customer lifecycle execution to increase service quality in fast-paced environments.
Overview
2
2
Languages
3
3
years of professional experience
Work History
Founder y Operation Manager
Cafe Campana
Hermosillo, Sonora
02.2021 - 02.2024
- Founded, launched, and managed complete business operations for a specialty whole-bean and ground coffee distribution brand from scratch.
- Built and scaled an enterprise B2B sales pipeline, closing ongoing supply agreements (>7kg/month) with car dealerships, law firms, healthcare facilities, and corporate offices on a consistent weekly cadence.
- Negotiated procurement contracts directly with agricultural coffee growers, decreasing raw material unit costs while locking in rigorous quality standards.
- Maintained strict inventory control and precise batch accounting, sustaining 0% product shrinkage and waste through systematic demand forecasting and promotional sample allocation.
- Expanded brand presence across direct-to-consumer (B2C) channels via digital marketing campaigns, scheduled home deliveries, and shelf placements across strategic local retail points of sale.
- Developed strong relationships with clients to enhance customer satisfaction and loyalty.
- Analyzed sales data to identify trends and support decision-making processes.
Sales Operations Manager
Gonzalez R. Automotriz S.A. C.V.
Hermosillo, Sonora
10.2022 - 03.2023
- Directed daily sales operations to maintain smooth workflow and consistent efficiency.
- Developed strategies to improve customer service, increase sales efficiency, and maximize profits.
- Partnered with sales team to refine customer engagement strategies and improve outreach.
- Developed and coached team members to exceed revenue targets and improve overall sales performance.
- Coordinated communication across departments to strengthen operational efficiency.
- Managed inventory and product tracking processes to ensure accurate supply levels and timely distribution.
- Used change methodologies to increase sales and led projects for increased productivity.
- Organized trade shows, conferences, seminars, webinars designed to promote brand awareness.
Business Process & Operations Intern
Gonzalez R. Automotriz S.A. C.V.
Hermosillo, Sonora
03.2021 - 12.2022
- Coordinated daily operations and workflow at Gonzalez R. Automotriz S.A. C.V..
- Collaborated with team members to streamline operational processes, enhancing workflow efficiency.
- Aligned with sales teams to assess client needs and customize solutions.
- Maintained CRM records to track interactions, facilitating timely follow-up with clients.
- Assisted in developing marketing strategies for social media campaigns, targeting audience engagement.
- Compiled monthly reports on sales activity, revenue, expenses, and key metrics.
Education
Bachelor of Science - Business Management Engineering
Tecnologico Nacional De Mexico
Hermosillo, Sonora, Mexico12-2022
Skills
- Sales pipeline development
- Business development
- Sales strategy development
- Contract negotiation
- Customer relationship management
- Digital marketing
- Supply chain management
Languages
Spanish
Native/ Bilingual
English
Professional
Affiliations
- VOLUNTEER, AMBASSADOR & EVENT COORDINATOR
City College of San Francisco (CCSF) | San Francisco, CA
Timeline
Sales Operations Manager
Gonzalez R. Automotriz S.A. C.V.
10.2022 - 03.2023
Business Process & Operations Intern
Gonzalez R. Automotriz S.A. C.V.
03.2021 - 12.2022
Founder y Operation Manager
Cafe Campana
02.2021 - 02.2024
Bachelor of Science - Business Management Engineering
Tecnologico Nacional De Mexico