Vannah Her
Wauwatosa,WI
Summary
Social media strategist and content creator with experience building engaging campaigns across multiple platforms. Skilled at using analytics to guide strategy and optimize performance. Experienced in collaborating with teams and external partners to deliver consistent brand messaging and measurable results. Passionate about creating content that connects with audiences and strengthens brand presence.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Quintessa Aesthetic Center
08.2024 - Current
- Owned multi-platform social media strategy (Instagram, TikTok, Facebook, YouTube) to support brand growth and service promotion.
- Partnered with surgeons to translate complex medical procedures into clear, engaging digital content for consumer audiences.
- Developed integrated campaigns connecting surgical and non-surgical services to drive cross-service engagement and awareness.
- Collaborated with medical industry partners to execute co-branded promotional campaigns and ensure brand-aligned messaging.
- Increased accounts reached by 189% and sustained 100K+ monthly views, achieving 75%+ discovery from new audiences through fully organic growth.
- Built brand visibility to 525K+ annual views and generated 1,000+ profile visits through data-driven content optimization.
- Produced and managed 480+ content assets, maintaining consistent publishing cadence and measurable audience growth.
Marketing Specialist
Ocreative
05.2023 - 08.2024
- Developed and managed PPC campaigns across search, display, paid social, and retargeting channels to drive qualified leads.
- Monitored performance metrics and delivered actionable insights to optimize campaign ROI and conversion rates.
- Created multi-channel content (web, social, email, paid ads) to strengthen brand messaging and audience engagement.
- Executed B2B digital marketing strategies for healthcare and construction clients, creating targeted social and paid campaigns designed to generate business-to-business leads.
- Managed multiple campaigns simultaneously, applying strong project management skills to ensure timely and successful execution.
Marketing Assistant
James Imaging Systems
04.2020 - 05.2023
- Assisted in coordinating seminars, conferences, and product launch events targeting business clients.
- Managed internal and external marketing partnerships to expand reach and strengthen business relationships.
- Supported B2B social media and digital campaigns promoting printer solutions to commercial clients.
- Developed graphics and content for multi-channel marketing initiatives, ensuring consistent messaging across web and social platforms.
- Monitored SEO/SEM performance and reported metrics to optimize lead generation and campaign effectiveness.
Education
Bachelor of Arts - Digital Marketing
UW-Milwaukee
Milwaukee, WISkills
- Social Media Strategy & Management
- Content Creation (Video, Graphics, Copywriting)
- Brand Development & Consistency
- Campaign Analytics & Optimization
- Cross-Functional & Vendor Collaboration
- Project & Campaign Management
Tools
CapCut
Canva
Adobe Creative Suite
Metricool
Monday.com
Mailchimp
Meta Business Suite/Ads Manager
Google Workspace
Notion
Timeline
Social Media Manager
Quintessa Aesthetic Center
08.2024 - Current
Marketing Specialist
Ocreative
05.2023 - 08.2024
Marketing Assistant
James Imaging Systems
04.2020 - 05.2023
Bachelor of Arts - Digital Marketing
UW-Milwaukee