Summary
Overview
Work History
Education
Skills
Languages
Timeline
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VANNESA PERNIA

Laguna Hills,CA

Summary

Dynamic Marketing Manager with a proven track record at MaisondeVanna Property and Rentals, excelling in digital marketing and brand promotion. Achieved significant growth by implementing innovative campaigns and fostering strong customer relationships. Skilled in strategic planning and project management, driving brand awareness and expanding market reach effectively.

Overview

17
17
years of professional experience

Work History

Marketing Manager

MaisondeVanna Property and Rentals
01.2023 - Current
  • Increased brand awareness by developing and implementing innovative marketing campaigns.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Planned and executed marketing campaigns to target groups, areas and wider community.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
  • Maintained reporting and developed actionable insights to continually improve branding efforts.
  • Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.

Independent Distributor

Enagic
03.2013 - Current
  • Increased sales revenue by consistently following up with leads and cultivating long-term relationships.
  • Negotiated favorable payment terms with suppliers to improve cash flow management and overall financial stability of the business.
  • Maintained accurate records of all transactions, ensuring compliance with company policies and relevant regulations.
  • Reviewed customer information to suggest best products for specific needs and maintain [Number]% return customer rate.
  • Expanded distribution network by partnering with local businesses and fostering relationships with store owners.
  • Utilized social media platforms effectively to engage potential customers and build brand awareness within the community.
  • Collaborated with fellow independent distributors for joint promotional activities, maximizing reach within the target market.
  • Kept detailed track of product sales and changing markets to increase personal revenue by [Number]%.
  • Achieved consistent sales growth by regularly updating product knowledge and attending industry events.
  • Maintained positive relationships with customers to promote continued business opportunities.

Marketing Manager

Citispa Health & Wellness Center
01.2014 - 04.2021
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Trained junior marketing staff, elevating team capabilities and performance.
  • Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
  • Analyzed campaign performance data to adjust tactics and maximize ROI.
  • Wrote and distributed press releases to increase brand visibility.

Researcher

Groupon Philippines
01.2011 - 03.2013
  • Gathered and organized information for research purposes.
  • Collaborated with interdisciplinary teams to conduct comprehensive studies and generate valuable insights.
  • Maintained detailed records of experimental procedures, observations, and results for accurate reporting and replication purposes.
  • Conducted fieldwork in diverse environments, adapting methodologies to unique challenges encountered.
  • Streamlined data analysis processes with custom software solutions, improving speed and accuracy of results.
  • Instituted rigorous data verification processes, significantly reducing errors and increasing reliability of outcomes.
  • Worked as member of integrated project team in highly collaborative work environment.

Sales Support Specialist

Sykes Asia
01.2010 - 12.2010
  • Assisted customers with sales needs such as inventory and shipping questions.
  • Managed customer accounts, responding to inquiries and resolving customer service issues
  • Prepared and presented sales reports and customer profiles to upper management.
  • Coordinated responses and resources to handle special client requests.
  • Assisted in the development of custom solutions for clients'' unique needs through active participation in brainstorming sessions with the sales team.
  • Participated in sales strategy meetings to provide valuable input resulting in the development of innovative approaches to reach target audiences.
  • Boosted sales performance by providing timely and efficient support to the sales team.
  • Developed and maintained relationships with key accounts and existing customers.

Customer Service Representative

Hotels.com
01.2008 - 12.2009
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
  • Responded to customer requests for products, services, and company information.
  • Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.

Education

Nursing

Kester Grant College
Quezon City, Philippines
10-2007

Skills

  • Digital marketing
  • Social media marketing
  • Staff management
  • Customer relationship management (CRM)
  • Brand promotion
  • Strategic planning
  • Creative direction
  • Brand development
  • Project management
  • Advertising management
  • Budgeting and allocation 
  • Microsoft office proficiency

Languages

English
Full Professional
Chinese (Mandarin)
Limited Working

Timeline

Marketing Manager

MaisondeVanna Property and Rentals
01.2023 - Current

Marketing Manager

Citispa Health & Wellness Center
01.2014 - 04.2021

Independent Distributor

Enagic
03.2013 - Current

Researcher

Groupon Philippines
01.2011 - 03.2013

Sales Support Specialist

Sykes Asia
01.2010 - 12.2010

Customer Service Representative

Hotels.com
01.2008 - 12.2009

Nursing

Kester Grant College

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