VANSHIKA SHARMA
New York,NY
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
3
3
years of professional experience
Work History
Multi-Asset and Investments Marketing Associate
New York Life Investments
12.2022 - Current
- Boosted brand visibility by developing and executing targeted marketing campaigns.
- Optimized customer engagement through tailored email marketing strategies.
- Enhanced social media presence with creative content and effective targeting.
- Collaborated with sales team to drive revenue growth, implementing data-driven marketing tactics.
Digital Content Creator
Madewell, The Real Real, Clinique & ThredUp
09.2020 - 05.2023
- Created, curated, and managed published content for in feed posts and stories across social media channels including Tiktok, Pinterest, Instagram, and Twitter
- Utilized paid social targeting as well as organic marketing tools to foster relationships with audience and and fellow social media influencers to amplify content reach and generate revenue for respective brands.
- Produced high-quality video content that effectively communicated brand messaging and increased viewership.
Digital Marketing Analyst
Proenza Schouler
08.2022 - 11.2022
- Manage paid and organic social campaigns on platforms such as Google Ads, Facebook/Instagram Ads, Pinterest, and Microsoft
- Coordinate with Replenishment, Manufacturing, Product Design, and Graphic Design teams to create overall seamless UX and keep product lines up to date
- Convert impression and engagement analytics to monthly reports and strategize future programs to strengthen customer relationship, translating to higher order values.
- Increased website traffic by implementing effective search engine optimization strategies.
Full Stack Web Development & Marketing Fall Intern
Sustainable Partners INC.
09.2020 - 09.2021
- Increase customer engagement by 28% through dynamic UX design of Take Action page, driving partner connectivity during 2020 virtual landscape
- Developed SEO for awareness of intersectional sustainability space through social marketing, direct user engagement, and strategic partnerships with leaders in the climate arena
- Coordinate stakeholder relationships with partners, including United Nations Development, Live Nation, iHeartMedia.
Executive Marketing Intern
PGIM-INVESTMENT MANAGEMENT BUSINESS OF PRUDENTIAL FINANCIAL INC.
06.2021 - 08.2021
- Conducted research on emerging markets, informing PGIM's investors on market developments - impacting investment strategies across Australian, Indian, Saudi Arabian, and Egyptian economies
- Developed project management system to operationalize data collection of YOY change across annual and quarterly newsletter engagement, serving as educational tool across Prudential organization informing on key trends
- Contributed to establishment of PGIM's Megatrend Themes site, creating a user-friendly summary for investors to review look-back of past 6 months and recommendations of the next quarter's themes
- Compiled data on various investing strategies, Liability Driven Assets & Multi Assets, to utilize in development of PGIM's forward investment plan.
Education
Bachelor of Arts - Environmental Studies & Economics
New York University
New York, NY05.2022
Skills
- Brand Building
- Campaign Execution
- Research and Trend Analysis
- Content Optimization
- Client Collaboration
- Digital Marketing
- Campaign Implementation
- Project Management
- Social Media Marketing
- Campaign Management
- Product Marketing
Skills Interests
Adobe Photoshop, Microsoft Office Proficiency, Google Analytics, SEO, Paid Social Media/Organic Marketing, English (Native), Hindi (conversational), Allego, Seismic, Web Design, Fitness, Sustainable Fashion, South Asian Beauty & Wellness, Hiking
Timeline
Multi-Asset and Investments Marketing Associate
New York Life Investments
12.2022 - Current
Digital Marketing Analyst
Proenza Schouler
08.2022 - 11.2022
Executive Marketing Intern
PGIM-INVESTMENT MANAGEMENT BUSINESS OF PRUDENTIAL FINANCIAL INC.
06.2021 - 08.2021
Digital Content Creator
Madewell, The Real Real, Clinique & ThredUp
09.2020 - 05.2023
Full Stack Web Development & Marketing Fall Intern
Sustainable Partners INC.
09.2020 - 09.2021
Bachelor of Arts - Environmental Studies & Economics
New York University
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