Hi, I’m
VARENKA GONZALEZ ALBIN
Lewisville,TX
Summary
Proven track record in business roles for over 20 years. A solid background in finance and economic analysis. Persistent and results-oriented. Proven negotiation skills. Extensive experience in intercultural relations. Active in social programs supporting different segments of society creating spaces for integration and recognition within the community. Leadership in the formation and direction of multifunctional teams. A highly motivated employee with a desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adapt to working effectively unsupervised and quickly mastering new skills. A committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Organized and motivated employee eager to apply time management and organizational skills in various environments.
Overview
25
years of professional experience
Work History
ANAHUAC UNIVERSITY MEXICO
Head of the administrative and economic department
01.2012 - 01.2024
Job overview
- Responsible for entrepreneurship in the faculty, achieving several implemented and successful cases to date
- Responsible for various consulting projects in the hospitality and restaurant sector
- Professor in undergraduate: economics for management, Mathematics for management, and online subjects taught in English
- Professor for graduate programs in different subjects including the thesis seminar and management of destinations
- Coordinate more than 10 professors in different subjects in 5 different degrees.
PROMOCIÓN ACERTADA
Marketing Director / Partner
10.2007 - 11.2013
Job overview
- Company designed to offer internet solutions for tourism marketing
- Position the company with clients focused on promoting tourism for micro and small tourism service providers and government.
CHAMBER OF DEPUTIES OF THE STATE OF MEXICO
Technical Secretary of the Tourism and Handcrafts Commission
10.2009 - 01.2011
Job overview
- Detect, evaluate, and implement opportunities within the Law that allow the promotion and promotion of Tourism as a pillar of the economic development of the State
- Modifications were made to the Law on tourism, incorporating key concepts to modernize and promote tourist activity, in total various provisions of the Fourth Book of the Administrative Code of the State of Mexico, approved in November 2010, were reformed, added, and repealed.
NUPCIAS Magazine Impresiones Aéreas
Editor in Chief
06.2008 - 12.2008
Job overview
- Promote the leading wedding magazine to a transition of greater commercial strength without losing the essence of tradition
- Develop editorials focused on advertising investment
- Strengthen the team with statistics and hard data regarding the target market with statistics that help achieve real goals.
AEROMEXICO
Promotional Sales Director
01.1999 - 06.2008
Job overview
- Design business strategies to develop traffic to international markets
- Develop, evaluate, and implement opportunities for additional income to the plane ticket cost
- Evaluate and analyze new distribution channels with lower costs and greater market opportunity
- Find new differentiators with added value to the passenger at the minimum cost for the company.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Skilled at working independently and collaboratively in a team environment.
AEROMEXICO
Network Strategy Director
05.2005 - 02.2007
Job overview
- Design, evaluate, and optimize the network for a fleet of 70 aircraft
- Ensure, through network coverage, the airline's leadership in the domestic market and its consolidation in the international market
- Establish the annual passenger revenue budget, working with the revenue strategy area
- Carry out the fleet plan for 5 years
- Consolidate a team of more than 30 people with the same objective, the same vision, and improving results.
LOUIS VUITTON MOET HENNESSY Perfumes and Cosmetics Division
Marketing Manager for the Guerlain brand
01.2003 - 01.2004
Job overview
- Lead a team of 20 people in four areas: marketing, product management, training, and public relations
- Transform the results of the brands achieving a growth of 7.4% in the first half of 2004
- Establish brand awareness in new segments without sacrificing previous loyalties
- Increase brand presence in print media by a factor of 3 via extensive public relations events.
AEROMEXICO
Head of Revenue Department
03.2003 - 05.2003
Job overview
- Lead a team of 4 people in the design of strategies to achieve an income of US$4.8m
- Develop new pricing strategies until their implementation
- Analyze market segments to increase high-volume consumer value
- Train and focus the team to work under objectives and employ innovative strategies to achieve goals.
AEROMEXICO
USA Profitability Coordinator
01.1999 - 01.2003
Job overview
- Execute a marketing plan to increase profits in the US region
- Coordinate cross-functional teams in the development of models for new businesses
- The above resulted in a 42% increase in profitability in the region.
Education
ANAHUAC UNIVERSITY
Doctorate International in tourism
01.2020
University Overview
Thesis: The effect of collaborative hosting on consumer surplus: the case of Airbnb in Cancun 2013-2018
UNIVERSITAT D'ALACANT UA – University of Alicante
Specialization seminar from Current trends in tourism. aimed at researchers (40 hrs)
01.2016
THE HONG KONG POLYTECHNIC UNIVERSITY
Specialization seminar
01.2015
University Overview
Topics: Luxury management in the hospitality industry, Crisis management and communication strategies, Integrated and digital marketing
ANAHUAC UNIVERSITY
Master’s degree in economics and business
01.2012
University Overview
Thesis: Tourism, pillar of the economic development of the State of Mexico
ANAHUAC UNIVERSITY
Bachelor’s degree in economics and business
01.1999
University Overview
Thesis: Analysis of the Marshall Lerner condition in Mexico 1993 – 1999
Institut Surval De Mont-Fleuri
Courses in Business Administration and Marketing
01.1994
Skills
- Team building
- Multitasking
- Computer Skills
- Problem Resolution
- Excellent Communication
- Organization and Time Management
- Analytical and Critical Thinking
- Conflict Resolution
- Decision-Making
- Teamwork and Collaboration
- Self-Directed
- Public Speaking
Other Information
Mexican, permit to work in USA,
Spanish Native, English Fluent, French Basic
Timeline
Head of the administrative and economic department
ANAHUAC UNIVERSITY MEXICO
01.2012 - 01.2024
Technical Secretary of the Tourism and Handcrafts Commission
CHAMBER OF DEPUTIES OF THE STATE OF MEXICO
10.2009 - 01.2011
Editor in Chief
NUPCIAS Magazine Impresiones Aéreas
06.2008 - 12.2008
Marketing Director / Partner
PROMOCIÓN ACERTADA
10.2007 - 11.2013
Network Strategy Director
AEROMEXICO
05.2005 - 02.2007
Head of Revenue Department
AEROMEXICO
03.2003 - 05.2003
Marketing Manager for the Guerlain brand
LOUIS VUITTON MOET HENNESSY Perfumes and Cosmetics Division
01.2003 - 01.2004
Promotional Sales Director
AEROMEXICO
01.1999 - 06.2008
USA Profitability Coordinator
AEROMEXICO
01.1999 - 01.2003
ANAHUAC UNIVERSITY
Doctorate International in tourism
UNIVERSITAT D'ALACANT UA – University of Alicante
Specialization seminar from Current trends in tourism. aimed at researchers (40 hrs)
THE HONG KONG POLYTECHNIC UNIVERSITY
Specialization seminar
ANAHUAC UNIVERSITY
Master’s degree in economics and business
ANAHUAC UNIVERSITY
Bachelor’s degree in economics and business
Institut Surval De Mont-Fleuri
Courses in Business Administration and Marketing
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