VARUN ARUN AVASTHI

• Created educational, storytelling-based social media marketing content focused on the music niche, growing brand awareness through optimized Reels.
• Achieved 140,000+ views, 55,000 accounts reached, and 500 new followers within 60 days by leveraging hook-based engagement tactics and performance data.
• Applied marketing funnel strategies to guide followers from discovery to engagement, using Instagram analytics and retention-focused storytelling.

• Ran A/B tests on captions and visuals, and monitored content through native Instagram Insights and third-party tools.

• Planned and executed full-funnel marketing strategies across Meta and Google platforms to drive lead generation and e-commerce sales.
• Managed Meta Ads and Facebook Pixel implementation for precise audience targeting and retargeting.
• Created and scaled Google Ads campaigns (Search & Display), optimizing for click-through and conversion performance.
• Implemented CRO techniques using A/B testing, persuasive CTAs, and real-time web traffic analysis via GA4.
• Built email automation sequences through ManyChat to capture leads and nurture customer relationships.
• Developed brand-aligned content marketing strategies that improved visibility and contributed to brand authority.
• Collaborated cross-functionally with content and creative teams to deliver consistent messaging across SMM and email.
• Increased qualified leads and reduced cost-per-acquisition through data-driven marketing optimization.

• Set up and analyzed performance using GA4, GTM, and integrated Shopify analytics to measure and iterate on ROI.